Eli Broad College of Business, Michigan State University

Introduction

Every day, in Michigan and around the world, the students, faculty, and alumni of the Eli Broad College of Business are making business happen. They are reaching across functions to connect the dots, build relationships, and solve global business problems.

As one of the largest business schools in the country, the Broad College is home to more than 7,400 students, including approximately 6,400 undergraduates and 1,000 graduate and doctoral students. Our undergraduate students choose from seven majors offered by five academic departments. In addition to our top ranked Full-Time MBA and Weekend MBA programs, the college also offers six professional master’s programs and several doctoral programs. The highly regarded The School of Hospitality Business, an independent, industry-specific program within the Broad College, also offers undergraduate and graduate degrees.

Accredited by AACSB International, the Broad College is consistently ranked among the top business schools in the country. Our undergraduate and graduate supply chain management programs are currently ranked #1 and #2, respectively, by U.S. News & World Report. In addition, our Full-Time MBA Program is ranked #2 in the U.S. for career placement success by Financial Times and #22 in the U.S. for return on investment by Forbes, which noted that our students are able to payback the cost of their degree in just 3.3 years, the second shortest time in the county and the shortest in the Big Ten. The college also offers executive development programs and online noncredit certificate programs for business professionals looking to enhance their skills. Programs are held at the James B. Henry Center for Executive Developmentin Lansing, the Management Education Center in Troy, and other locations in the region.

Upon graduation, Broad students join an active alumni network of close to 70,000 business and community leaders in all 50 states and 88 countries.

Broad2

Mission

To create and disseminate knowledge through collaborative relationships

Vision

To be the leader in creating knowledge and developing transformational thinkers and doers who make business happen

Academics

Broad students and alumni are thinkers and doers who know how to make business happen. Through cutting-edge coursework, access to the latest technology, and participation in case competitions and internships, our students become specialists in their chosen field while gaining a well-rounded understanding of business. They learn to reach across business functions to connect the dots, build relationships, and solve global business problems.

Faculty and Research

The faculty of the Broad College of Business are award-winning teachers and researchers, editors and reviewers of top journals, and former executives applying workplace lessons in the classroom. They devote themselves to expanding their fields’ understanding around the world – and their students’ understanding in the classroom. Their efforts combine in numerousresearch centers targeting specific topics for focused inquiry and in experiential labsthat provide real-world opportunities for students. In their research and scholarship, they find more efficient and effective ways to make business happen.

Broad 1
This school offers programs in:
  • English

View MScs »

Programs

This school also offers:

MSc

M.S. in Business Analytics

Campus Full time 12 months January 2018 USA Lansing

The curriculum for the Master in Business Analytics (MS) includes courses in business strategy, data mining, applied statistics, project management, marketing technologies, communications and ethics taught by leading MSU faculty. This Master in Business Analytics is designed to be completed in one calendar year from January to December. Each semester, the highly experiential program offers students the opportunity to work on data sets arranged with corporate and faculty support. [+]

Expanding Business Intelligence through Business Analytics In the Master in Business Analytics (MS) program, you will: Take classes with leading Michigan State faculty in business, computer science and mathematics from the Broad College of Business, College of Engineering and College of Natural Science Experience working on live data analysis projects and real-world problem solving Expand your business intelligence and link your expertise to a growing industry The program is designed to be completed in one calendar year from January to December. Each semester, the highly experiential program offers students the opportunity to work on data sets arranged with corporate and faculty support. The curriculum includes courses in business strategy, data mining, applied statistics, project management, marketing technologies, communications and ethics taught by leading MSU faculty. Graduates of the MS in Business Analytics will take their knowledge of business intelligence to careers in business, non-profit, science, engineering management, healthcare, finance and government. Course Descriptions Business Analytics: Building Business Intelligence in a Data-Driven World The MS in Business Analytics offers courses in three core areas: Business data management process and business analytic approaches Experiential project management using live data sets for analysis and application Data management, including: data mining, marketing technology, applied statistics how to interpret and communicate data analysis the ethical and intellectual property issues related to data analytics Admission Requirements Admission to the MS in Business Analytics is based on academic and professional background, as well as potential for a successful career in analytics. Each applicant is evaluated on the... [-]

M.S. in Marketing Research

Campus Full time Part time 12 - 21 months September 2017 USA Lansing + 1 more

The Broad Master in Marketing Research (MS) is a specialized program which provides a graduate-level degree for people who want to build or accelerate their careers in marketing research. The program is available in two formats: a one year, full-time program that includes an internship period, and a part-time program that is completed in 21 months. [+]

The Broad Master in Marketing Research (MS) is a specialized program which provides a graduate-level degree for people who want to build or accelerate their careers in marketing research. The program is available in two formats: a one year, full-time program that includes an internship period, and a part-time program that is completed in 21 months. Less than a handful of universities in the United States offer Master of Science in Marketing Research graduate degrees. Even fewer house these programs within a top ranked, AACSB accredited business school. The Broad MSMR offers students a rare opportunity to: Study with our marketing faculty, all of whom have doctorate degrees in marketing, and are experienced both as marketing research consultants and contributors to leading marketing research and academic journals, and with select adjunct professors who are leading practitioners in marketing research. Interact with leaders in marketing research, including senior-level executives at the country’s leading marketing research firms, corporations and strategic leadership organizations. Participate in real-world marketing research and consulting projects, including the clients of the firms on the Broad MSMR Advisory Board. Become part of an industry whose job needs are forecasted to grow 32 percent through 2022. And be on track to become a member of the next generation of business and marketing leaders. If you are interested in learning more about a Masters in Marketing Research, please contact us to learn more about the program. Careers in Marketing Research The marketing research industry is one of the most exciting and... [-]

Videos

Business Analytics: Platform for the Future