CREA Geneva | INSEEC GROUP

Introduction

Overview

CREA is a leading educational establishment in the areas of Marketing, Communication, Digital Marketing and Art Direction. Each year, more than 450 students take courses at the school, delivered by the best Swiss and international lecturers. CREA currently offers Bachelor’s and Master’s degrees, available full-time or as executive courses for professionals, as well as continuing education short courses in the form of certified programmes. CREA focuses its development on excellence in the following areas – Creation, Digital & Innovation, Luxury and Sport.

68910_Luxuryman.jpg

Philosophy

The world is changing, education is too. CREA provides a terrific springboard for future professionals in the areas of creation, marketing, communication and digital skills.

Mindful of developments in the business world, the school anticipates the great changes that the digital world is provoking in marketing and communication and the courses have been redefined by new needs in these sectors (Luxury, Fashion, Sport, etc.).

Learn from experience. It is useless to learn without understanding. At CREA, we believe that education can only be, and must be, based on experience, the knowledge that is experienced. For this reason, our course leaders and lecturers are all experienced professionals. A school that is close to the business world

Knowledge should come from expert specialists. Our lecturers are all professionals in their field. They share their knowledge and toolsets with their students so that all learning is relevant to the current world of business. The world of work is fast changing and it is important that each student can enter it with the relevant skills.

CREA shares their network, including Swiss and international companies and experts, with their students so that it remains close to the world of business. They support the students and the school in the acquisition of skills relevant to the current professional workplace.

68913_Globe1.jpg

ECTS Credits

We deliver ECTS credits to our Bachelor and Master students. These credits are recognised by professional bodies and CREA’s partner businesses but are not state-awarded diplomas.

However, they are awarded by a private school and conform strictly to the procedures published in the Bologna Process. The ECTS credits are based on a system that allows studies to be quantified (face-to-face lessons, research work, personal studies, etc.).

Our Bachelor’s courses are worth 180 ECTS credits and our Master’s courses 120 ECTS credits. Co-operation agreements with other institutes and professional bodies in Europe allow our students to join other courses of study, in particular at postgraduate level.

CREA has a licence to practice issued by the Geneva Département de l’Instruction Publique (Public Education Department), under the private schools section.

E-learning

An innovative online platform enables all our students to deepen their knowledge in certain subject areas, to prepare for their lectures, revise or simply expand their knowledge in areas that complement the teaching provided at CREA.

68914_Office2.jpg
This school offers programs in:
  • English
  • French

View master programs » View Bachelors »

Programs

This school also offers:

Master

Master in Business Innovation

Campus Full time 16 months February 2018 Switzerland Geneva

During this Master’s course, students will have the opportunity to work on concrete projects. They will apply the knowledge that they have acquired in a final assignment aiming at launching their own project. [+]

Tweaks are not enough in today’s business environment!

Only one out of 50 ideas becomes successful. It is time to develop real business innovation practices to drive the transformation of THE idea into a valuable customer proposition. For this reason, we are offering a comprehensive part-time study program for individuals who believe that business innovation is on the critical path to transforming our social systems, going beyond simple technology and process automation.

During this Master’s course, students will have the opportunity to work on concrete projects. They will apply the knowledge that they have acquired in a final assignment aiming at launching their own project.

... [-]

Master in Digital Marketing & Communication (Geneva, Switzerland)

Campus Full time 17 months February 2018 Switzerland Geneva

The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet. [+]

Love generating ideas and executing them

The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet.

Course Program

Marketing Strategy & Planning

The main objectives of this module are to develop a critical analysis, of the business objectives of a brand in a connection with its target customers and to develop a comprehensive understanding of the digital strategy that is integrated and directly operable.

Digital Marketing Channels... [-]


Master in Luxury Marketing (Geneva, Switzerland)

Campus Full time 17 months February 2018 Switzerland Geneva

The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for the retail environment as well as online services and CRM. [+]

A full understanding of the new dynamics applied to luxury

In a fast-moving environment where Luxury borders are being challenged and blurred, this program will give a full understanding of the new dynamics applied to Luxury. The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for the retail environment as well as online services and CRM. An analysis will span from a hard luxury into services, ranging from traveling into food and beverage.

Course Program

Branding & Image

Beginning with the basics of marketing techniques to the evolution of new Luxury strategies, the main emphasis will be on the new rules applied to business, communication, finance, and leadership. Development will be from a general overview into the Luxury market to discovering its niche and specific needs. An analysis will be applied to different Luxury business models and their strategies as well as to the different geographic.... [-]


Videos

CDD17 - Morning Mood

CREA - #MannequinChallenge

Contact
Location address
Route des Acacias 43, 1227
Geneva, CH