Madrid School of Marketing

Introduction

Read the Official Description

MSMK - Madrid School of Marketing is a Business School High Specialization in Marketing in Spain, whose main objective is educate people to become business leaders and intensify their skills and abilities.

In Madrid School of Marketing students not only take advantage of its location in one of the most important cities in the world link, also benefit from a rich diversity of students and a professional team committed to offer a genuine professional learning experience of high value.

Our Master programs offer both a high degree of specialization and a methodology that develops training the key factors of each area of ​​knowledge.

MISSION

Train professionals with a high degree of involvement in their tasks, being able to play a business leadership.

Create and disseminate knowledge of business management in marketing, being committed to the business and society in improving the effectiveness and results, and the implementation thereof.

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School aims to be a highly specialized, aimed at training managers and international recognition. With high standards for quality and learning outcomes, and with a commitment to serve as a basis, in all its developments, for business institutions.

Values ​​and Philosophy

Professionalism in the fields of action and activity. Commitment to the business community, in all its expression. Innovation in the developments carried out. Opening any approach vision, culture, and diversity. Learning as a maximum of the organization. Care and support to students.
This school offers programs in:
  • Spanish

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Programs

This school also offers:

Master

Executive Master In Big Data And Analytics In Madrid

Campus Full time 400 hours February 2018 Spain Madrid

The Executive Master in Big Data and Analytics of MSMK - Madrid School of Marketing allows you to acquire the knowledge and skills necessary to identify, analyze, control and manage effective and agile information from the company, the market and customers, with the support of advanced technology and tools like SAS , Qlick View, Microtrategy BI, SAP Business Objects and Reports, in an environment of mobility and Cloud. [+]

PRESENTATION The Executive Master in Big Data and Analytics of MSMK - Madrid School of Marketing allows you to acquire the knowledge and skills necessary to identify, analyze, control and manage effective and agile information from the company, the market and customers, with the support of advanced technology and tools like SAS , Qlick View, Microtrategy BI, SAP Business Objects and Reports, in an environment of mobility and Cloud. Once the Master finished you will have potentiated your skills and abilities in making decisions about modeling, in order to obtain useful information and marketing company, which allows you to manage decision making and aggregation same business strategy and business in general. During the program students will work to develop the role of Business Intelligence, management and data management: data warehouse and big data, analysis and strategic planning, strategic marketing and marketing intelligence, digital marketing, social media and mobility linked to information systems, advanced customer management (customer value), the management planning cycles, the management of CRM and Business Intelligence tools, balanced scorecard, reporting and project management and technical teams Working in Business Intelligence / Big Data. Madrid School of Marketing in addition to pursue highly specialized in Big Data and Analytics program will take you to get the "Certification of SAS Enterprise Miner" and a Lifetime Employment Exchange specializing in the sector. PROGRAM STRUCTURE 01.FUNDAMENTOS BUSINESS INTELLIGENCE AND DATA MANAGEMENT Main concepts of Business Intelligence (data quality, ETL, DWH). The data warehouse and data processing - Big Data. Relational model -... [-]

Executive Master In Marketing And Innovation In Sales In Madrid

Campus Full time 400 hours April 2018 Spain Madrid

The Executive Master in Marketing Management and Innovation in Sales - Face (Madrid) of MSMK, is designed to become a leader of the marketing department, with a high specialization in Marketing and Sales, allowing you to get an overview of the market, to transform the current changes in behavior consumers in a competitive advantage for your company. [+]

PRESENTATION The Executive Master in Marketing Management and Innovation in Sales - Face (Madrid) of MSMK, is designed to become a leader of the marketing department, with a high specialization in Marketing and Sales, allowing you to get an overview of the market, to transform the current changes in behavior consumers in a competitive advantage for your company. The development of the Master Executive in Marketing Management and Innovation in Sales it will allow you to identify and develop the most effective strategies and actions in marketing, from a multisectoral vision and a clear technological approach to this, throughout the development of the program is intended to students master the main techniques for data management and information collaboration and influence to get the consumer to understand the change and its management as variable success, strengthen the presence of the brand and the consumer experience, optimize the diversity of channels and devices in the overall marketing strategy, optimize financial and people resources in this new environment and understand the main technological tools applied in marketing and sales. The Master which is designed for professionals with at least 5 years experience in relevant positions in marketing or sales, senior entrepreneurs or intrapreneurs and other professionals, with extensive professional experience and who wish to be redirected towards the areas of marketing and sales possesses an Employment Lifetime. The Executive Master in Marketing Management and Innovation in Sales - Face (Madrid) of MSMK allows you to develop the program in the facilities of the... [-]

Intensive Master In Big Data And Business Intelligence In Madrid

Campus Full time 300 hours September 2017 Spain Madrid

Intensive Master in Big Data and Business Intelligence of MSMK - Madrid School of Marketing allows you to acquire the knowledge and skills necessary to identify, analyze, control and manage effective and agile information from the company, the market and customers, with the support of advanced technology and tools like SAS , Qlick View, Microtrategy BI, SAP Business Objects and Reports, in an environment of mobility and Cloud. [+]

PRESENTATION Intensive Master in Big Data and Business Intelligence of MSMK - Madrid School of Marketing allows you to acquire the knowledge and skills necessary to identify, analyze, control and manage effective and agile information from the company, the market and customers, with the support of advanced technology and tools like SAS , Qlick View, Microtrategy BI, SAP Business Objects and Reports, in an environment of mobility and Cloud. Once the Master finished you will have potentiated your skills and abilities in making decisions about modeling, in order to obtain useful information and marketing company, which allows you to manage decision making and aggregation same business strategy and business in general. During the program students will work to develop the role of Business Intelligence, management and data management: data warehouse and big data, analysis and strategic planning, strategic marketing and marketing intelligence, digital marketing, social media and mobility linked to information systems, advanced customer management (customer value), the management planning cycles, the management of CRM and Business Intelligence tools, balanced scorecard, reporting and project management and technical teams Working in Business Intelligence / Big Data. Madrid School of Marketing in addition to pursue highly specialized in Big Data and Analytics program will take you to get the "Certification of SAS Enterprise Miner" and a Lifetime Employment Exchange specializing in the sector. PROGRAM STRUCTURE 01.FUNDAMENTOS BUSINESS INTELLIGENCE AND DATA MANAGEMENT Main concepts of Business Intelligence (data quality, ETL, DWH). The data warehouse and data processing - Big Data. Relational model -... [-]

Intensive Master In Digital Marketing In Madrid

Campus Full time 300 hours March 2018 Spain Madrid

The Intensive Master in Digital Marketing -in Presence (Madrid) of MSMK - Madrid School of Marketing is a highly specialized digital Digital Marketing and Management program, which gives you the skills and abilities necessary to become a leader in the digital ecosystem of a company, while will develop your knowledge in generating 360 digital strategies, planning and management of CPC campaigns, strategies and implementation of SEM campaigns, Positioning (SEO) in Branded Content, in UX, Usability and Design Thinking in Online Reputation in Social Media in Membership in E-commerce, new methods of conversion, and ECRM Business Intelligence in the Legal and Entrepreneurship through Digital Start-Up. [+]

PRESENTATION The Intensive Master in Digital Marketing -in Presence (Madrid) of MSMK - Madrid School of Marketing is a highly specialized digital Digital Marketing and Management program, which gives you the skills and abilities necessary to become a leader in the digital ecosystem of a company, while will develop your knowledge in generating 360 digital strategies, planning and management of CPC campaigns, strategies and implementation of SEM campaigns, Positioning (SEO) in Branded Content, in UX, Usability and Design Thinking in Online Reputation in Social Media in Membership in E-commerce, new methods of conversion, and ECRM Business Intelligence in the Legal and Entrepreneurship through Digital Start-Up. The Intensive Master in Digital Marketing In (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized training in Digital Marketing You can attend lectures, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime and Exchange Practices specializing in the Master . PROGRAM STRUCTURE 01.FUNDAMENTOS AND MARKETING TECHNIQUES The Digital Ecosystem. Professionally prepare for a changing environment. Digital strategies. Briefing and counter-briefing implementation of the strategy Planning a digital business model. Measuring success and results for the customer. Permanent evaluation on real cases. Overall Assessment on a real case: Defense and argument on a marketing plan. ZA self (ZENOVATION) 02.BRANDED lead-... [-]

Intensive Master In E-branding, Social Media And User Experience In Madrid

Campus Full time 300 hours March 2018 Spain Madrid

Intensive Master in E-Branding, Social Media and User Experience - Face (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Branding and Social Media program, which gives you the skills and abilities needed to create effective online branding strategy, generating creative and innovative strategies and tactics social networks and thus improving the user experience and online reputation of the company. [+]

PRESENTATION Intensive Master in E-Branding, Social Media and User Experience - Face (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Branding and Social Media program, which gives you the skills and abilities needed to create effective online branding strategy, generating creative and innovative strategies and tactics social networks and thus improving the user experience and online reputation of the company. Intensive Master in E-Branding, Social Media and User Experience Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your professional activity your training highly specialized in E-Branding, Social Media and User Experience, will attend lectures, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you You benefit from an Employment Practices Lifetime and Exchange specializing in the Masters. PROGRAM STRUCTURE And 01.INTRODUCCIÓN Theoretical Framework Brand management in new environments and the importance of creating content for them. Inbound Marketing and Content Marketing. Theoretical framework of Branded Content. Focus "push" to "pull". Cultural sponsorship to branded content. Satisfaction to Gratitude. Crowdmedia times. Meaningful Brands. Or SAME (ZENOVATION) 02.REDES SOCIAL lead-, SKILLS AND PERSONAL GROWTH What is and how to develop a Social Media Marketing Plan. Keys of a good strategy. Social Media profitability. Filing a Social Media Marketing Plan. Facebook. Twitter. Linkedin. Google +. Pinterest. 03.GESTION PROFESSION: ACTION, tools and channels Tactical and operational... [-]

Intensive Master Of E-commerce In Madrid

Campus Full time 400 hours March 2018 Spain Madrid

The Intensive Master in E-Commerce -in Presence (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Commerce program, which gives you the skills and abilities necessary to will specialize as E-Commerce Management, at the same time develop your skills in creating online stores, E-Commerce platforms, systems and payment gateways, logistics and strategy and support for E-Commerce, management techniques and fulfillment, inventory management in distribution and transport, integration logistics with online stores, and customer service in gamification in mobile business in branded content, social media strategy, and develop a business plan for an online business process. [+]

PRESENTATION The Intensive Master in E-Commerce -in Presence (Madrid) of MSMK - Madrid School of Marketing is a highly specialized E-Commerce program, which gives you the skills and abilities necessary to will specialize as E-Commerce Management, at the same time develop your skills in creating online stores, E-Commerce platforms, systems and payment gateways, logistics and strategy and support for E-Commerce, management techniques and fulfillment, inventory management in distribution and transport, integration logistics with online stores, and customer service in gamification in mobile business in branded content, social media strategy, and develop a business plan for an online business process. The Intensive Master in E-Commerce Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized training in Digital Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small and cloister of quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime and Exchange Practices specializing in groups Master. PROGRAM STRUCTURE 01.FUNDAMENTOS AND MARKETING TECHNIQUES Key in traffic generation campaigns factors. Multimedia campaigns. Usability. Management. Tools. N SELF (ZENOVATION) CONSUMER AND 02.COMPORTAMIENTO lead- Experiential Marketing, SKILLS AND PERSONAL GROWTH The Experience Economy: a new scenario for the consumer to understand and comprehend. Experiential Marketing. Consumer value. The vision of experiential research: what techniques and tools used depending on the objectives. Analysis, roles and types of consumers.... [-]

International Master In Marketing And Sales In Madrid

Campus Full time 400 hours April 2018 Spain Madrid

The International Master in Marketing and Sales- Face (Madrid) of MSMK, prepares you to develop a comprehensive and holistic view of marketing and sales applied to different business models, which will assume leadership positions, professional responsibility and handle new scenarios from the perspective of a marketing manager or sales manager, at the same time will strengthen the professional performance, confidence and decisiveness, which will transform your career. [+]

PRESENTATION The International Master in Marketing and Sales- Face (Madrid) of MSMK, prepares you to develop a comprehensive and holistic view of marketing and sales applied to different business models, which will assume leadership positions, professional responsibility and handle new scenarios from the perspective of a marketing manager or sales manager, at the same time will strengthen the professional performance, confidence and decisiveness, which will transform your career. The highly specialized in marketing and sales, the program gives you the competence and skills to become a leader at the same time will develop a thorough understanding of strategic planning, finance to marketing professionals, consumer behavior, techniques market research, strategic pricing, the sales management, retail marketing, digital marketing, the businessintelligent, branding and development of strategic marketing plans and others. The International Master in Marketing & Sales - Face (Madrid), allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized training in Management and Marketing, will attend lectures, seminars and workshops by prestigious speakers, you will work in small and quality faculty composed of managers of national and multinational companies and where you will benefit from an Employment Lifetime groups. PROGRAM STRUCTURE 01.DIRECCIÓN STRATEGIC PLANNING AND MARKETING Marketing strategies and value creation The exchange value: needs, wants and demands Markets and demand. The technological factor The strategic planning process PEST analysis environment, market-client segmentation and positioning Competitive analysis and information systems How to develop... [-]

MA In Creative & Visual Marketing Communications In Madrid

Campus Full time 400 hours September 2017 Spain Madrid

The Creative Master in Marketing & Visual Communications- Face (Madrid) of MSMK, is designed to grant you a broad view of the creation of marketing strategies from scratch, obtained all the skills and capabilities needed to develop your creativity, from conceptualization of ideas, projects to developing productions estraegias. It gives you a multitude of techniques and methods to develop strategies based on your creativity, technical and Branded Content, Visual Communications, 3D, photography, etc. [+]

PRESENTATION The Creative Master in Marketing & Visual Communications- Face (Madrid) of MSMK, is designed to grant you a broad view of the creation of marketing strategies from scratch, obtained all the skills and capabilities needed to develop your creativity, from conceptualization of ideas, projects to developing productions estraegias. It gives you a multitude of techniques and methods to develop strategies based on your creativity, technical and Branded Content, Visual Communications, 3D, photography, etc. This Master program gives you a creative and strategic vision of Creative Marketing needs to address key business challenges of marketing and communication in the creative markets, such as culture, leisure, sport, entertainment, tourism, and other related. The Master in Creative Marketing & Visual Communications - Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized training Marketing and creativity, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small and cloister of quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime and Exchange Practices groups specializing in the Masters. Agenda CREATIVE 1.MARKETING Fundamentals and creative marketing techniques. Creativity and Creative Marketing and Strategy. Marketing Strategic Planning and Marketing. Sustainable Marketing. Understanding the Market. Cross-Cultural Marketing. Marketing of Creative and Cultural Industries. 2.COMPORTAMIENTO CONSUMER AND CUSTOMER EXPERIENCE The Experience Economy: a new scenario for the consumer to understand and comprehend.... [-]

MA In Developing E-commerce And Logistics Management In Madrid

Campus Full time 400 hours September 2017 Spain Madrid

The Master in Development of E-Commerce and Logistics Management -in Presence (Madrid) of MSMK - Madrid School of Marketing is unprograma highly specialized E-Commerce and Logistics Management online platforms, which gives you the skills and abilities necessary to will specialize as E-Commerce Management, at the same time develop your expertise in creating online stores, E-Commerce platforms, systems and payment gateways, logistics and strategy and support for E-Commerce, management techniques and fulfillment, inventory management in distribution and transport, logistics process integration with online stores, and customer service in gamification, in mobilebusiness in Brandedcontent in social media strategy, and develop a business plan for an online business. [+]

PRESENTATION The Master in Development of E-Commerce and Logistics Management -in Presence (Madrid) of MSMK - Madrid School of Marketing is unprograma highly specialized E-Commerce and Logistics Management online platforms, which gives you the skills and abilities necessary to will specialize as E-Commerce Management, at the same time develop your expertise in creating online stores, E-Commerce platforms, systems and payment gateways, logistics and strategy and support for E-Commerce, management techniques and fulfillment, inventory management in distribution and transport, logistics process integration with online stores, and customer service in gamification, in mobilebusiness in Brandedcontent in social media strategy, and develop a business plan for an online business. The Master in Development of E-Commerce and Logistics Management Face (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your training highly specialized in Digital Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small groups and quality faculty composed of managers of national and multinational companies and where you will benefit from an Employment Lifetime. PROGRAM STRUCTURE 01.FUNDAMENTOS AND MARKETING TECHNIQUES Key in traffic generation campaigns factors. Multimedia campaigns. Usability. Management. Tools. N SELF (ZENOVATION) 02.COMPORTAMIENTO CONSUMER AND lead- Experiential Marketing, SKILLS AND PERSONAL GROWTH The Experience Economy: a new scenario for the consumer to understand and comprehend. Experiential Marketing. Consumer value. The vision of experiential research: what techniques and tools used depending on the objectives. Analysis, roles... [-]

Master's Degree In Business Intelligence And Big Data In Madrid

Campus Full time 400 hours September 2017 Spain Madrid

The Master in Business Intelligent and Big Data of MSMK - Madrid School of Marketing allows you to acquire the knowledge and skills necessary to identify, analyze, control and manage effective and agile information from the company, the market and customers, with the support of advanced technology and tools like SAS , Qlick View, Microtrategy BI, SAP Business Objects and Reports, in an environment of mobility and Cloud. [+]

PRESENTATION The Master in Business Intelligent and Big Data of MSMK - Madrid School of Marketing allows you to acquire the knowledge and skills necessary to identify, analyze, control and manage effective and agile information from the company, the market and customers, with the support of advanced technology and tools like SAS , Qlick View, Microtrategy BI, SAP Business Objects and Reports, in an environment of mobility and Cloud. Once the Master will have acquired and developed your skills and abilities in making decisions about modeling, in order to obtain useful information and marketing company, allowing you to make decisions and manage. During the program students will work to develop the role of Business Intelligence, management and data management: data warehouse and big data, analysis and strategic planning, strategic marketing and marketing intelligence, digital marketing, social media and mobility linked to information systems, advanced customer management (customer value), the management planning cycles, the management of CRM and Business Intelligence tools, balanced scorecard, reporting and project management and technical teams Working in Business Intelligence / Big Data. Madrid School of Marketing in addition to pursue highly specialized in Big Data and Analytics program will take you to get the "Certification of SAS Enterprise Miner" and a bag of Practice specializing in the sector. PROGRAM STRUCTURE 01.FUNDAMENTOS BUSINESS INTELLIGENCE AND DATA MANAGEMENT Main concepts of Business Intelligence (data quality, ETL, DWH). The data warehouse and data processing - Big Data. Relational model - transactional model. Data models: model "star" model in "snowflake".... [-]

Master's Degree In Marketing Management For Fashion And Luxury Companies In Madrid

Campus Full time 400 hours March 2018 Spain Madrid

Master in Marketing Management for Business of Fashion and Luxury - Face (Madrid) of MSMK, gives you the knowledge and skills to lead the marketing and management in a single sector such as fashion and luxury, while you get the skills to assess the importance of the environment in a brand management and strategic, considering market trends and turn them into a real business opportunity, using management techniques necessary and appropriate for decision-making technologies. [+]

PRESENTATION Master in Marketing Management for Business of Fashion and Luxury - Face (Madrid) of MSMK, gives you the knowledge and skills to lead the marketing and management in a single sector such as fashion and luxury, while you get the skills to assess the importance of the environment in a brand management and strategic, considering market trends and turn them into a real business opportunity, using management techniques necessary and appropriate for decision-making technologies. The highly specialized in program management and marketing of fashion and luxury, gives you the skills and abilities necessary to become a leader in the fashion and luxury sector while will develop a deep understanding of the processes strategic marketing, marketing management fashion and luxury, geomarketing, manufacture and international distribution, intellectual property, finance decision-making to fashion and luxury, consumer insight, branding, digital marketing for fashion and luxury, retail marketing, coolhunting, the key variable in design and marketing, manage the textile value chain and fashion and identify unique aspects of fashion and luxury. The Master in Business Management Fashion and luxury-Face (Madrid), allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your training highly specializing in Management and Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime and Exchange Masters specializing in... [-]

Master's Degree In Strategic Marketing Management And Business Innovation In Madrid

Campus Full time 400 hours September 2017 Spain Madrid

The Master in Strategic Marketing and Business Innovation- Face (Madrid) of MSMK, prepares you to develop a comprehensive and holistic view of marketing and sales applied to different business models, which will assume leadership positions, professional responsibility and handle new scenarios from the perspective of a marketing manager or sales manager, at the same time will strengthen the professional performance, confidence and decisiveness, which will transform your career. [+]

PRESENTATION The Master in Strategic Marketing and Business Innovation- Face (Madrid) of MSMK, prepares you to develop a comprehensive and holistic view of marketing and sales applied to different business models, which will assume leadership positions, professional responsibility and handle new scenarios from the perspective of a marketing manager or sales manager, at the same time will strengthen the professional performance, confidence and decisiveness, which will transform your career. The highly specialized in marketing and sales, the program gives you the competence and skills to become a leader at the same time will develop a thorough understanding of strategic planning, finance to marketing professionals, consumer behavior, techniques market research, strategic pricing, the sales management, retail marketing, digital marketing, the businessintelligent, branding and development of strategic marketing plans and others. The Master in Strategic Marketing and Innovation Commercial- Face (Madrid), allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your training highly specializing in Management and Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small groups and quality faculty composed of managers of national and multinational companies and where you will benefit from an Employment Lifetime. Agenda 01. STRATEGIC MANAGEMENT AND MARKETING PLANNING Marketing strategies and value creation The exchange value: needs, wants and demands Markets and demand. The technological factor The strategic planning process PEST analysis environment, market-client segmentation and positioning Competitive analysis and information systems How... [-]

Master In Business Innovation & Self Empowerment In Madrid

Campus Full time 400 hours April 2018 Spain Madrid

The Master in Business Innovations & SelfEmpowerment - Face (Madrid) of MSMK - Madrid School of Marketing, gives you an insight into innovation as a key factor in the vision, strategy and results of the company, allowing you to develop a spirit of anticipation and improvement in the areas of business that will stimulate the creation of new scenarios and realistic and possible options for their business differentiation. [+]

PRESENTATION The Master in Business Innovations & SelfEmpowerment - Face (Madrid) of MSMK - Madrid School of Marketing, gives you an insight into innovation as a key factor in the vision, strategy and results of the company, allowing you to develop a spirit of anticipation and improvement in the areas of business that will stimulate the creation of new scenarios and realistic and possible options for their business differentiation. The highly specialized in Innovation and Marketing program allows you to develop your skills, competencies and knowledge in the culture of innovation, with Zenovation with new methodologies for innovation, disruptive technologies, with a customer-focused innovation with innovation ecosystems and with a strategic vision of innovation, allowing you to be innovative from the culture and art of innovation. The Master in Business Innovation & SelfEmpowerment- Face (Madrid) of MSMK, allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your training highly specialized enInnovation and Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small groups and quality faculty composed of managers of national and multinational companies and where you will benefit from an Employment Lifetime. PROGRAM STRUCTURE 01.INNOVACIÓN: CULTURE AND COMMITMENT Where and how innovation come from? Innovation vs routine. Myth vs lead it to ask the customer. Developing innovation in different cultures and nuances: Florence, London, Paris, Vienna, Helsinki, Boston, Tel Aviv, Silicon Valley. Symptoms climate innovation: What if... [-]

Master In Marketing & Retail Experience In Madrid Omnichannel

Campus Full time 400 hours April 2018 Spain Madrid

The Executive Master of Retail Marketing and omnichannel Classroom Experience (Madrid) of MSMK - Madrid School of Marketingdesarrolla your abilities, skills and expertise in retail marketingpara be able to innovate and empower the value chain and key issues in the general process of analysis, strategic planning and execution, having acquired main forecasting techniques at the point of sale and implementation, identifying business opportunities for increased income at the point of sale. [+]

PRESENTATION The Executive Master of Retail Marketing and omnichannel Classroom Experience (Madrid) of MSMK - Madrid School of Marketingdesarrolla your abilities, skills and expertise in retail marketingpara be able to innovate and empower the value chain and key issues in the general process of analysis, strategic planning and execution, having acquired main forecasting techniques at the point of sale and implementation, identifying business opportunities for increased income at the point of sale. The program is highly specialized in Retail and Marketing, gives you the skills and abilities to become a leader, at the same time develop your skills in key strategic decisions in retail, in retailmanagement, business models, in specialized retail environments in circles of distribution, purchasing management, in procurement, in stock control, logistics management and value analysis of business processes. The Executive Master in Retail Marketing and omnichannel Experience- Face (Madrid) of MSMK, allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your training highly specialized in Retail, Management and Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime . PROGRAM STRUCTURE 01. BUSINESS distribution structure and business models. 1. Analyze the sector. The distribution within the corporate structure. Pathways concept and the sectors of the economy. Study key factors in an economic sector. Targeting... [-]

Master Intensive Web Analytics In Madrid

Campus Full time 300 hours March 2018 Spain Madrid

The Intensive Master in Web Analytics -in Presence (Madrid) of MSMK - Madrid School of Marketing is a highly specialized Digital Analytics, a thriving professional discipline that aims to uncover the behavior of internet users, show why, more and more companies need to incorporate a specialist their Digital Marketing departments. [+]

PRESENTATION The Intensive Master in Web Analytics -in Presence (Madrid) of MSMK - Madrid School of Marketing is a highly specialized Digital Analytics, a thriving professional discipline that aims to uncover the behavior of internet users, show why, more and more companies need to incorporate a specialist their Digital Marketing departments. The Master gives you this new discipline and develop your skills and abilities to specialize as an expert in web analytics, while also develop your skills in Google Analytics from advanced aspects to technical aspects, on the interaction between web analytics and SEO and web analytics and advertising in creating custom KPIs and Dashboards, optimizing and testing multiple test, in addition to consolidate your knowledge in SEO, SEM, CPC Campaigns in Branded Content and Social Media, among others. The Intensive Master in Classroom Web Analytics (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized training in Digital Marketing You can attend lectures, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime and Exchange Practices specializing in the Master . PROGRAM STRUCTURE 01.INTRODUCCIÓN A web analytics What is analytical. Panorama tools. Onsite Offsite measurement. BASIC ANALYTICS 02.GOOGLE Creation and implementation of GA. Basic concepts. Defining Metrics. ADVANCED ANALYTICS 03.GOOGLE Filter Segments. Measurement Objectives. Internal search... [-]

Masters In Brand Management, Design And Corporate Identity In Madrid

Campus Full time 400 hours March 2018 Spain Madrid

The Master Brand Management, Design and Corporate Identity - Face (Madrid) (Madrid) of MSMK, prepares you to develop a global and comprehensive vision of the brand, from creation and brand management, to the knowledge and skills necessary for the creation, management and design strategies effective to position a brand in a global market like this, so you can assume positions of responsibility and manage new professional scenarios from the perspective of Brand Management. [+]

PRESENTATION The Master Brand Management, Design and Corporate Identity - Face (Madrid) (Madrid) of MSMK, prepares you to develop a global and comprehensive vision of the brand, from creation and brand management, to the knowledge and skills necessary for the creation, management and design strategies effective to position a brand in a global market like this, so you can assume positions of responsibility and manage new professional scenarios from the perspective of Brand Management. The highly specialized in Branding and Marketing program gives you the skills and abilities to become a leader in brand management, while'll develop a deep understanding of the development and brand management, corporate identity, brand design and corporate identity, standardization and manualization of brand valuation and brand communication to build winning brands in a global environment. The Master in Brand Management, Design and Corporate Identity - Face (Madrid), allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your training highly specializing in Brand Management and Marketing, you can attend conferences, seminars and workshops by prestigious speakers, you will work in small groups and faculty quality composed of executives of national and multinational companies and where you will benefit from an Employment Lifetime and Exchange specializing in the master practices. PROGRAM STRUCTURE 01.MARKETING AND COMMUNICATION Introduction to Marketing Business and non-business Marketing Industry, sector and market Consumer Marketing Industrial Marketing Public Sector Marketing Third Sector Marketing Segmentation and Loyalty - CRM... [-]

Masters In Digital Marketing Innovation In Madrid

Campus Full time 400 hours September 2017 Spain Madrid

The Master in Digital Marketing Innovation -in Presence (Madrid) of MSMK - Madrid School of Marketing is highly specialized in digital unprograma and Digital Marketing Management, which gives you the skills and abilities necessary to become a leader in the digital ecosystem of a company, at the same time develop your knowledge generation 360 digital strategies, planning and management of CPC campaigns, strategies and implementation of SEM campaigns, Positioning (SEO) in Branded Content, in UX, Usability and DesignThinking, Online Reputation, Social Media in Membership in E-commerce, new methods of conversion, and ECRM Business Intelligence in the Legal and Entrepreneurship through Digital Start-Up. [+]

PRESENTATION The Master in Digital Marketing Innovation -in Presence (Madrid) of MSMK - Madrid School of Marketing is highly specialized in digital unprograma and Digital Marketing Management, which gives you the skills and abilities necessary to become a leader in the digital ecosystem of a company, at the same time develop your knowledge generation 360 digital strategies, planning and management of CPC campaigns, strategies and implementation of SEM campaigns, Positioning (SEO) in Branded Content, in UX, Usability and DesignThinking, Online Reputation, Social Media in Membership in E-commerce, new methods of conversion, and ECRM Business Intelligence in the Legal and Entrepreneurship through Digital Start-Up. The Master in Digital Marketing In Innovation (Madrid) of MSMK allows you to develop the program in the facilities of the emblematic street Principe de Vergara in Madrid, allowing you to combine your profession with your highly specialized training in Digital Marketing You can attend lectures, seminars and workshops by prestigious speakers, you will work in small and faculty quality managers composed of national and multinational companies and where you will benefit from an Employment Lifetime groups. PROGRAM STRUCTURE 01. BASIS AND MARKETING TECHNIQUES The Digital Ecosystem. Professionally prepare for a changing environment. Digital strategies. Briefing and counter-briefing implementation of the strategy Planning a digital business model. Measuring success and results for the customer. Permanent evaluation on real cases. Overall Assessment on a real case: Defense and argument on a marketing plan. ZA self (ZENOVATION) 02.BRANDED lead- CONTENT, SKILLS AND PERSONAL GROWTH Understanding the new consumer: the... [-]