The study program of the Master in Coaching is based on Johan Cruyff’s vision where coaching is more than the use of tactical and technical knowledge. It is about managing yourself, the players & staff, the team and the environment. Each participant’s personal background is a base for further development and better understanding of oneself as a coach and/or manager. The principle of coaching is that you then apply this insight knowledge in counseling others. This program is interesting for those who are a coach or manager in sports, but it is also appropriate for (team) managers, staff memeber, leaders, counselors and HRM-consultants from the business sectors. For example, students came from, the Police department, an insurance company, an energy provider and a big congress center. The classes of the Master in Coaching are delivered at the Johan Cruyff Institute Amsterdam, located next to the Olympic Stadium. The Olympic Stadium hosted the 1928 Olympic Games, providing a link between the history and future of sport. This unique setting inspires our staff and students to excel in coaching. OBJECTIVES AND CONTENT The focus of the coaching program is on self-knowledge and self-development. You will gain insight into your strengths as a coach (that you’ll develop during the program), and those of athletes / employees, with the goal to understand them better in order to improve performance. After completion of the program you will have developed your personal coaching style, and you’ll be able to put this style into practice. You will... [-]

Master in Football Business in partnership with FC Barcelona The Master in Football Business in partnership with FC Barcelonahas been created with the ambition to be the only program in football business and administration based on the management model of FC Barcelona, recognized worldwide, as well as the great educational experience of the Johan Cruyff Institute. The main objective of the FC Barcelona Master in Football Business by Johan Cruyff Institute is to educate with in-depth and up-to-date knowledge and insights from the industry. We aim to provide students with the analysis of the core theories and relevant case studies that will help them visualize the behaviour of the football business. Students will also have the opportunity to learn, interact and contribute with FC Barcelona business strategy and operations. ADMISSION REQUIREMENTS We are looking for highly-driven and engaged candidates with proven experience in football business or in high-performance business not related to football (minimum of 3 years) combined with a strong business academic background from a well-known university. Athletes with relevant work experience in the football business can enroll in the Master, but candidates with no previous experience will need to have a relevant academic background to be eligible for selection. The minimum level of English proficiency required is a score of IELTS 6.0, or equivalent, if the candidate attended a non-English speaking undergraduate university. Selection criteria We are looking for hardworking candidates who have strong leadership and problem-solving abilities combined with great communication, teamwork and interpersonal skills. We are... [-]

INTRODUCTION The main objective of the Master in Sport Marketing & Sponsorship is to accompany you in your development as an integral sports marketing and sponsorship professional, and train you in the use of marketing tools applied to sport to be able to recognize business opportunities, establish strategies in creative industries, anticipate changes, optimize resources and analyze information resources judiciously. ACADEMIC ITINERARY You have the option of studying the Postgraduate Diploma in Sport Marketing (27 ECTS) and the Postgraduate Diploma in Sponsorship (27 ECTS), or you can take modules of the Master separately as specialized courses. This way, you can earn credits towards obtaining the Master degree in a maximum period of 3 years from the start of the first module. This Master is for you if: You’re an (ex-)athlete and are looking for specialized education in sports marketing and sponsorship to give your professional career a boost. You work in marketing and want to deepen your skills and knowledge in marketing and sponsorship applied to sport. You wish to complete your education with a specialized postgraduate degree in sports marketing and sponsorship to create a future for yourself within the sports industry. LEARNING OUTCOMES To know the operating environment of sports organizations, functional areas and analytical tools. To understand, analyze and implement marketing and sponsorship strategies, development strategies, and the launching and positioning of new products. To make decisions relating to product, price, distribution and communication components. To understand the qualitative and quantitative analysis and diagnostic tools for sports... [-]

Official Master’s Degree in Sport Management Online The Johan Cruyff Institute and Universitat Autònoma de Barcelona (UAB) collaborate in teaching and employability. Both institutions jointly deliver the Official Master’s Degree in Sport Management linked to the Faculty of Economics and Business of the UAB. The Universitat Autònoma de Barcelona was ranked the best Spanish university in the 2015-16 edition of the Times Higher Education World University Rankings, occupying position 146 in the world ranking. The Official Master’s Degree in Sport Management is a 13-month program that examines the most important aspects of management applied to sport. ADMISSION REQUIREMENTS The requirements for admission are: An official university degree or its international equivalent. * Degree qualification and academic certificates issued by institutions in countries outside the EU must be official documents issued by the competent authorities and legalized via diplomatic channels or, where necessary, via the Hague Apostille. For the English language group, a level corresponding to B2 level of English in the Common European Framework of Reference for Languages (CEFR) is required. Similarly, for the Spanish group, a level of Spanish corresponding to the CEFR B2 level is required. Pass an entrance exam on general knowledge of the Master’s subjects. *Depending on your degree you may be asked to take complementary courses as a prerequisite for admission (4 ECTS each one). MODALITY Online. Also available on campus in Barcelona (in Spanish) The Official Master’s Degree in Sport Management is right for you, if: You’re an (ex) athlete looking for education and... [-]