The study program of the Master in Coaching is based on Johan Cruyff’s vision where coaching is more than the use of tactical and technical knowledge.

It is about managing yourself, the players & staff, the team and the environment. Each participant’s personal background is a base for further development and a better understanding of oneself as a coach and/or manager. The principle of coaching is that you then apply this insight knowledge to counseling others.

This program is interesting for those who are a coach or manager in sports, but it is also appropriate for (team) managers, staff members, leaders, counselors and HRM-consultants from the business sectors. For example, students came from, the Police department, an insurance company, an energy provider and a big congress center.... [-]

The Master in Football Business in partnership with FC Barcelona has been created with the ambition to be the only program in football business and administration based on the management model of FC Barcelona, recognized worldwide, as well as the great educational experience of the Johan Cruyff Institute. The main objective of the Master in Football Business is to educate with in-depth and up-to-date knowledge and insights from the industry. We aim to provide students with the analysis of the core theories and relevant case studies that will help them visualize the behavior of the football business. Students will also have the opportunity to learn, interact and contribute to FC Barcelona business strategy and operations. ... [-]

The main objective of the Master in Sport Marketing & Sponsorship is to accompany you in your development as an integrated sports marketing and sponsorship professional, and train you in the use of marketing tools applied to sports to be able to recognize business opportunities, establish strategies in creative industries, anticipate changes, optimize resources and analyze information resources judiciously.

You have the option of studying the Postgraduate Diploma in Sport Marketing (27 ECTS) and the Postgraduate Diploma in Sponsorship (27 ECTS), or you can take modules of the Master separately as specialized courses. This way, you can earn credits towards obtaining the Master degree in a maximum period of 3 years from the start of the first module.... [-]

The Johan Cruyff Institute and Universitat Autònoma de Barcelona (UAB) collaborate in teaching and employability. Both institutions jointly deliver the Official Master’s Degree in Sport Management linked to the Faculty of Economics and Business of the UAB. The Universitat Autònoma de Barcelona was ranked the best Spanish university in the 2015-16 edition of the Times Higher Education World University Rankings, occupying position 146 in the world ranking.

The Official Master’s Degree in Sport Management is a 13-month program that examines the most important aspects of management applied to sport.