Our Master of Community and Social Media Marketing Manager tries to cover all areas, so we have this master divided into four blocks: social media (the environment), workshops (workshops), community manager and social media marketing (professions). ..
Master of Professional Social Community Manager and Strategist
Understood as social media channels where people talk and talk about brands have become essential communication platform for any enterprise 2.0. But not enough to be there that poise and, most importantly, a person or team of people know the profession of community manager to exercise the most appropriate way: knowing the label 2.0, the protocol of each platform, various tools and functions to be performed ... and no. But the profession dedicated to social media not only leads the Community Manager (who must know how to create and manage online communities). Another profile takes time finding their way into the sector, and is called Social Media Marketing (who must know how to create, plan and measure a social media strategy). Both profiles are equally important for the presence of any successful online business.
Our Master of Community and Social Media Marketing Manager tries to cover all areas, so we have this master divided into four blocks: social media (the environment), workshops (workshops), community manager and social media marketing (professions).
Knowing how to work a Community Manager and Social Media Strategist.
Know the major social platforms and how to align their use to business objectives.
Know different ways to advertise in the media through social ads.
Mastering analytical tools from different platforms to measure the performance of any social media strategy.
Learning to make understandable and useful dashboards display facing the relevant information.
In the e-learning student learning based on work online through our virtual campus. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor.
In the embodiment Blended Learning or blended learning divides the student with the combination of classroom and online work. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor.
To whom it is addressed
Directors and Heads of Online Marketing, Trade Marketing, Community Manager, Relationship Marketing, Product Manager, Director of Advertising, Internet Area Director, Director of the Communications and Public Relations, Director of Digital Content.
It is a practical and participatory course guidance, which is provided specific examples around through our online campus. This allows students to tailor their schedule and hours of personalized study. Participatory tools such as forum, are the link with tutors and teachers. The student gradually progresses in the training plan by studying the contents, exchanging knowledge with colleagues and in consultation with the tutor doubts. The activities will develop along the course give feedback on uptake of matter.
Once completed the Master and the corresponding qualifications overcome self-certificate issued by the Universitat Abat Oliva CEU and by the International Institute of Marketing will be obtained.