IED – Istituto Europeo di Design Madrid

Introduction
31

Innovative professionals for the urban and domestic habitat.

Centuries of shared influences have marked the historical and cultural relations between Italy and Spain.

We can remember the Spanish domination over Milan, lasted almost two centuries, and that in southern Italy. In a way, the decision that Spain would be the first country outside Italy to host IED campuses came quite naturally.

In this city, one of the most important in the world and a crossroads of European and Latin American cultures, IED develops its teaching in design in its traditional areas (Design, Fashion, the Visual Arts and Communication), while also implementing innovative areas to train professionals capable of designing interactions, services and systems that put the focus on the individual.

These are professionals who are conscious of contemporary issues able to design according to environmental, ethical-social, economic and political requirements.

Design

For years, our students have been distinguishing themselves professionally, nourishing both the Made in Italy phenomenon and production in their countries of origin with their creativity and competence.

45

IED Design is the school’s concrete and complete response to the countless and diversified requirements of the professional design community.

These days, design is a crucial constituent in every area of production, contributing contents, lexica, codes of expression and of form and technical and functional aspects. Street furnishings, fashion accessories, automobiles and IT hardware are just some of the fields where appreciation of the value of design has shot up in recent years. The designer is by definition an innovator of forms and functions, an interpreter and at the same time a precursor of emerging aesthetic lines and of contemporary functional requirements. The courses at IED Design are tailored to develop these gifts, while at the same time favouring the acquisition of extensive technical and design skills in the course of workshops and numerous active partnerships with leading industrial concerns.

Fashion

90,000 firms and 800,000 jobs are the vital statistics of the Italian fashion system. If we relate them per capita to the country population, they translate into a world supremacy in terms of quality, quantity and economic impact.

6

IED Fashion is a complete, exhaustive response to the increasingly diversified and specialised training requirements expressed by the fashion system.

A complete school in its own right, based on the principle of cross-fertilisation and the completeness of its teaching methods which, in line with IED philosophy, combines knowledge with know how, theory with practice.

Fundamental to this approach is the school’s relationship with the entrepreneurs and professionals working in the Italian fashion business, the world’s largest concentration of clothing industrialists and creatives.

The people who work in this industry have achieved success and international renown as a result of the fashion system’s ability to blend an entrepreneurial spirit with creativity and a perception for innovation.

IED Fashion points the way for its students to live and feel this sense of fashion, in an embracing whole and in its individual parts, as an interaction between different perspectives and a combination of diverse professional skills.

As the courses aim at training the professional profiles vital to the industry, these range from the more purely creative to the strategic areas, from organisational to commercial aspects, from marketing to image and communications work.

Visual Arts

The images and sounds, that are engrained in our lives convey values and meanings pertaining to very different areas of the production system, such as fashion, product design, all the different areas of industrial production where it is applied, and culture and politics.

7

IED Visual Arts is the creative lab where one can learn about the instruments, the specific language and expressions, new techniques and the technology needed in order to develop a visual communications project.

We live in a world where images and sounds pervade our daily existence and are the primary vehicles we use to transmit values and significance of our ideas and products, which between them are so diverse, such as fashion, design, different types of industrial production, and advertising; but also cultural, political and social fields.

The way a concept or project is ‘presented’, is no longer considered just an accessory. It determines and contributes significantly to the success of the communication of a message.

Knowing how to operate in this environment with professionalism and competence means you possess an eclectic and varied cultural background, based on a deep understanding of both the social-cultural aspects of the situation, as well as the new information technologies which are continually changing the role of the images and sounds of communication itself.

Today, one designs and produces within the system of multimedia, but multimedia must be considered from two points of view; the impulsive and constant changing of digital technology, and at the same time, the coexistence of other types of media which require other skills and creative competencies.

The courses offered in IED Visual Arts are a source of continuing pride and make this school unique in the panorama of Italian educational programs.

The continuous technological updates which students have access to, following a long and historic tradition, make this school a research laboratory where one can experiment in order to develop higher creative skills, both in relation to the contents of the program, as well as the language, thereby helping to form and qualify its students and prepare them for the job market of today.

Communication

Italian excellence in design and in noble craftsmanship will require more and more entrepreneurs and managers with a proactive stance towards local production

t

IED Communication is the first IED platform dedicated to training in the management of creativity in business processes.

It proposes an alternative model to the traditional schools of economics, commercial studies and communication, concentrating mainly on the needs of creativity and artistic sensibilities which Italy is so famous for throughout the world.IED Communication area proposes management training in which “design thinking” is the prevalent theme.

This creative approach, typical in the world of design, conditions the management and financial aspects of all businesses and which are a natural part of any business study experience.

The objective of the school is to train a manager who will be capable of promoting and managing, as a part of the management team in a creative or more traditional company, the development process of new products and services, taking a leading strategic role.

In this sense, this path of study represents an evolution in the traditional figure of a design manager, which aims to broaden his competence in terms of strategy, services, management and marketing.

All of the courses offered by the IED Communication area are strongly attuned to the themes of sustainable development, both from an environmental as well as a social point of view: the courses are designed with the theme of sustainability present in every aspect of the educational process, so that aside from having in common just the principles of what is right and necessary, it actually constitutes an integral part of the total identity of the IED Communication Area.

This school offers programs in:
  • English
  • Spanish (Spain)

View MAs » View master programs »

Programs

This school also offers:

MA

Intensive Master in Event Organization, Direction and Management

Online & Campus Combined Full time 10 months February 2018 Spain Madrid

The Intensive MA in Event Organisation, Direction and Management enables students to acquire a general and practical view of the conceptualisation, design, organisation and management of events. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Intensive MA in Event Organisation, Direction and Management enables students to acquire a general and practical view of the conceptualisation, design, organisation and management of events. At present, events are linked to communication and marketing strategies and of large corporations. To successfully organise all kinds of events and establish a suitable communication strategy to carry out the set objectives, it is essential to lend professionals with tools that allow them to efficiently face the challenges entailed in the planning, organisation, direction and management of events in a field which requires more and more innovation. All the theoretical knowledge acquired during the Intensive MA in Event Organisation, Direction and Management is applied to the production of a final project of a sample event planned ahead of time. This is the most important part of the section, as it allows students to put into practice the knowledge acquired during their learning period. [-]

Intensive Master in Fashion Design

Online & Campus Combined Full time 10 months February 2018 Spain Madrid

The Intensive MA in Fashion Design is aimed at those who wish to delve into this sector and those who want to embark on a new professional future, and learn about the various opportunities encompassed in the field of fashion design, from product design to the commercial direction of a collection. In the last few years, fashion is experiencing a true revolution in the fields of production, design and strategic design, in all its areas, to ensure the permanence and success of brands in such a changing and competitive sector. The Intensive MA in Fashion Design offers training that conveys to students the necessary theoretical and practical knowledge to be able to design and produce their own collection (even designing their garments), providing them with the necessary tools and an updated and realistic view of the fashion market. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The methodology is developed at three general levels: Theoretical, through classes given by professionals of the subjects taught. Practical: putting the acquired knowledge into practice on a day to day basis (drawing, pattern design, dress making, etc). Applying the concepts and knowledge acquired through work carried out and evaluated by each teacher (making a garment, the designer’s study, collection design) and which will be used to see the student’s development potential in each of the areas studied. In addition, visits and lectures are planned, and there is an audiovisual area to see fashion shows, which we will analyze and draw useful conclusions from in order to carry out the project. [-]

Master

Communication Design Labs

Campus Full time 11 months January 2018 Spain Madrid

The Master of Communication Design Labs offers the keys to managing the complexity of the interconnected disciplines that are explored during the creative process. Students will learn to master linguistic resources and applications, to lead interdisciplinary teams in communication projects. The Master aims to raise the professional profile of students so that they can be part of new business structures, where concepts and language are ever closer. The near constant exchange between students and teachers (active professionals with wide experience in the field of communication) enhances the processes of innovation and creativity that characterise this master. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH What is the Master of Communication Design Labs? The role of creative / communicator in a company is undergoing a process of transformation that demands a new profile. Companies in all sectors are starting to need a different kind of creative director, a person who is able to coordinate and deal with several specialists in the same environment and manage the processes that drive creativity and business strategies. The Master of Communication Design Labs creates favourable conditions to achieve, over a year of learning and experience, the following objectives: - Conceptualize, develop and communicate innovative ideas. - Lead multidisciplinary teams. - Build and communicate timeless concepts. - Establish personal contacts with a range of professionals from the creative environment. - “De-specialise” and unlearn to gain a broader view. The contents covered in the course are organized into modules: - Foundation (critical historical analysis, methodology, sustainability, visual communication...) - Specific (audiovisual language and production, anthropology, storytelling, copywriting, new communication strategies, briefing, advertising copywriting, branding, global trends, content marketing strategies, commercial communication projects…) - Transverse (design culture, applied creativity, team building, design research, design thinking, job placement…) - Thesis / research project (concept, idea, development, production, prototyping, display...) Why study the Master of Communication Design Labs? - Because we learn by doing: only then is it possible to really learn. - Because we foster research and delve into the boundary between design, strategy and communication. - Because the multicultural environment between students and professionals from different... [-]

European Master of Fine Art Photography

Campus Full time Part time 12 months April 2018 Spain Madrid + 1 more

The European Master of Fine Art Photography is, at present, the most ambitious training proposal in the field of art photography and aims to become meeting point for artists and professionals, enriching this field in Spain. Practical and innovative, it is a unique programme based on the excellence of its faculty (Martin Parr, Elger Esser, Joan Fontcuberta and Alejandro Castellote, among others). It emerged on the basis of the premise that there exists a European conceptual and creative identity, which can and should be an important reference point in the fields of academia, culture and the art market. In this sense, the participation of students from a range of continents is especially interesting and enriching. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH OBJECTIVES: • To become familiarized with present day photographic production, its subjects and repertoires, artistic practice, cultural value, roots in historic photography and art history, its discourses and limitations, from the perspective of important photographers and theorists. • To learn the main current theories on European photography. • To learn directly and personally from the most prestigious masters ineach area. • To become familiarized with curatorial practices, collectionism, conservation and ways of presentation/dissemination of contemporary artistic photography. • To reflect on the role of photographers in the art market, the field of European photography, the business of leisure, and the world of entertainment. • To experience, through a personal project, what it’s like to create an original work that is appropriate and worthy of being presented in a photography exhibition. • To exhibit and publish the final project in an internationally renowned prestigious center/magazine, through our European partners.• To break into the world of art, through the network formed by the Master’s professors and students, collaborating institutions, curators and directors. METHODOLOGY: We rely on three types of professors: Masters, who are major figures in the European photography scene; professors, who are international artists and theorists of renowned academic quality in the field of photography and visual arts; andtutors, who represent a new generation of photographers with academic and project experience. A fundamental element of the Master’s academics is its orientation towards personal projects and exhibition, as well as personalized assistance. Throughout the process, the... [-]

Intensive Master Brand Design

Online & Campus Combined Full time 10 months February 2018 Spain Madrid

Do you ever wonder what brand excellence in design? Design a poster for an exhibition, an album cover or mobile applications, making the packaging of any product, layout and design a book, define the visual identity of a company and even make a fanzine, a piece of advertising or illustration involves in-depth knowledge of design tools, but also understand and manage aspects such as typography, shape, color, graphic production and application to different media (physical and online). [+]

DO YOU WANT TO BECOME A GRAPHIC DESIGNER OR MORE YOU WANT YOUR OWN FOOTPRINT LEAVE? Saul Bass, the great master of design credits and posters of films like Alfred Hitchcock's Vertigo or The Seven Year Itch Billy Wilder, among others, revolutionized the advertising world cinema with their jobs. Milton Glaser, best known as the creator of the well-known symbol for the campaign I Love New York (I ♥ NY), was also responsible for the logo of DC Comics and worked for magazines like Paris Macht or Esquire. But many have been called to leave their mark on the world of design. The controversial Dalí created the logo of one of the most popular candies in the world, the Chupa Chups, and Beatrice Warde, the first typographer woman in the glorious days of the Arts & Crafts School, remains one of the great contemporary references. Do you ever wonder what brand excellence in design? Design a poster for an exhibition, an album cover or mobile applications, making the packaging of any product, layout and design a book, define the visual identity of a company and even make a fanzine, a piece of advertising or illustration involves in-depth knowledge of design tools, but also understand and manage aspects such as typography, shape, color, graphic production and application to different media (physical and online). Get trained with the IED Madrid and Sánchez / Lacasta, award-winning design studio and visual communication, master directors who will teach you all about the graphic production; learns... [-]

Intensive Master Brand Management

Online & Campus Combined Full time 10 months February 2018 Spain Madrid

The Intensive Master in Brand Management aims to address the brands under all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc. [+]

The Intensive Master of Brand Management It aims to address the brand in all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc. With this degree, students will get to address the challenges of a brand from all points of view, whatever their future careers within the strategy, creativity and communication. GOALS The Intensive Master of Brand ManagementBorn with the aim of training professionals succeed in the present situation and future developments in these sectors. Professionals capable of: Throwing powerful brands or help a brand to redesign its strategy. Companies looking to integrate in its marketing and advertising profiles with greater strategic vision and understanding of new media. Create effective messages and campaigns exitosas.Aprendiendo processes needed to have good ideas, the relationship between strategy and creativity and evaluation processes and development of ideas. Planning communication of a brand detect knowing the best channels available to reach directly to the consumer. From traditional media to digital media, experience in POS, product design, events, PR, etc. Measure the effectiveness of communication actions, assess the Brand Equity and meet the necessary variables to draw a diagnosis of the situation. Make the right decisions to maintain or improve the health of the brand. Career prospects The Intensive Master in Brand Management, founded with the aim of forming successful professionals in the present situation and future developments in these... [-]

Intensive Master in Fashion Management

Online & Campus Combined Full time 10 months February 2018 Spain Madrid

Due to the frantic speed with which fashion articles are launched nowadays, and faced with consumers who are more and more demanding, it is of prime importance that products reach the final consumer exactly as they were presented, without defects, at a suitable price and in the stipulated time. On the other hand, factors like the consolidation of new technologies, real time, the development of new markets and production decentralization, force the textile sector to be constantly seeking solutions and improvements with which they can innovate and succeed. To anticipate and face up to these changes, fashion companies increasingly need professionals able to quickly handle very complex production processes. The Intensive Master in Fashion Management is based on acquiring knowledge in the spheres of management, marketing and purchases, thus enabling students to gain skills and practical experience in the management of fashion products in prêt à porter, accessories and cosmetics. Starting from this premise, the master was created to train professionals in the sphere of development, management and distribution of the fashion product in its widest sense, and from an international perspective. [+]

THIS PROGRAM IS TAUGHT IN SPANISH AND ENGLISH Objectives: The Intensive Master in Fashion Management trains versatile professionals able to fit into the work team of a large company, and it contributes guidelines for all those professionals beginning their own professional adventure. To do this, the master is based on a complete theoretical-practical programme, with activities which are very similar to professional reality, along with the transmission of the experience of the professionals teaching it. Among other objectives, we stress: - Acquiring global knowledge about the complex world of fashion and how its market works. - Knowing about the life process of the fashion product, from its design, to production and sale. - Understanding the important part played by marketing and brand management in fashion. - Acquiring the necessary tools to be able to apply profitability and efficiency criteria. - Acquiring the industry’s key negotiation and management skills. - Understanding the role of the commercial department and the different distribution and sales channels. - Understanding the management of a physical and online store. - Acquiring the tools necessary to be able to become a future entrepreneur. - Understanding the cosmetics sector as a fundamental part of the fashion business. Methodology: The Intensive Master in Fashion Management has a didactic methodology that is applied to both the specific content of the master and to the common transversal area of the 4 schools of the IED Master (Design, Fashion, Visual Communication and Management). The Intensive MA Programmes are based on a methodological... [-]

Intensive Master in Graphic Design

Campus Full time 1 year February 2018 Spain Madrid

The Intensive MA in Graphic Design offers not only the most up-to-date and innovative training, but also an understanding of the foundations of graphic design, the basis of visual communication and the corporative identity of any institution or company. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Intensive MA in Graphic Design offers not only the most up-to-date and innovative training, but also an understanding of the foundations of graphic design, the basis of visual communication and the corporative identity of any institution or company. Nowadays, a graphic designer must be resourceful in any of the specific realms in which he might work: packaging, editorial and website design, identity and brand design, advertising and communication. All of this training is given by important professionals who are active in the sector. The Intensive MA in Graphic Design shares with students the sensibilities required in the everyday work and trade of a graphic designer, combining professional knowledge and academic rigour in a formula for success which boasts the experience of four previous editions of this programme. The course program will enable the students to create, develop and communicate their graphic design projects, right from the moment of creativity and innovation. The students’ objective is to apply conceptual resources and optimal techniques, playing off graphic parameters such as the shape and colour, and other even more concrete parameters, in the graphic expression of an idea for an image or identity. The spirit of the Master is to transmit the know-how and skills vital for the professional design world through a series of theoretical and practical classes. As part of the academic course all students will prepare an end of course project in a team, making the project a reality. The presentation will be... [-]

Intensive Master In Marketing Management, Creativity And Digital Business

Online & Campus Combined Full time 10 months February 2018 Spain Madrid

The Intensive Master of Management in Marketing, Creativity and Digital Business will equip students with the knowledge and skills to start a career in the field of business management 360, from strategy to change management in order to prepare professionals to be business leaders of tomorrow. [+]

The Intensive Master in Marketing Management, Creativity and Digital Business equip students with the knowledge and skills to start a career in business management 360, from strategy to change management in order to prepare professionals to be the business leaders of tomorrow. With this master, students work thought and strategic planning through the development of a Business Plan including within it your marketing plan. Transversely will address throughout the course the fundamental concepts of Social Business to acquaint students within the environment both technological and digital, then move to the operational part where students learn how to use and measure existing tools to optimize business and increase its turnover, whether for companies aimed at the end consumer (B2C) and to resellers or distributors (B2B). GOALS The Intensive Master of Management in Marketing & Digital Business created with the aim of providing students with all the tools and knowledge necessary for the management of traditional businesses that need to migrate to the digital environment, launch a new business unit within the digital environment or open a newly created company. Among the main objectives of the master highlight: Acquire strategic thinking and planning. Introduced in both technological and digital environment. Learning to develop a Business Plan including their global and digital marketing within it. Managing the Digital Enterprise: finance, marketing, social business, big data and e-commerce. Use creativity and innovation in the digitization process. Plan, manage and measure the new digital media. Create an online store. Know the legal aspects of a... [-]

Intensive Master Interior Design

Online & Campus Combined Full time 10 months February 2018 Spain Madrid

Experienced through the five senses in a formation that will lead to design for different types of spaces with an open and holistic approach. [+]

DO YOU WANT TO BECOME INTERIOR DESIGNER? Philippe Starck, always associated with its bold Juicy Salif juicer has an award-winning career as an interior designer; Patricia Urquiola, architect and multidisciplinary designer specializing in interior design and furniture has worked for companies such as Moroso recognized, B & B, Gandia Blasco or Flos; Piero Lissoni, who rose to cult concept of space dedicated to the kitchen, has interior design projects include hotels, showrooms, spaces for exhibitions, houses, shops and even yachts. But not only that. The choice of a profession like this are multiple and varied. An empty space becomes a place inhabited and habitable when the decisions made by the designer are able to reflect the needs, desires and habits of the user, company or institution that will use that environment. The importance of these decisions we see in everyday life, as we approach an exhibition, attend an event or presentation, and even to enter our home or office. Their physical and psychological impact on us is because appropriate choices, but also technical solutions (materials, textures, furniture, lighting ...) that make the meanings, concepts and emotions that space contains visible. Convert it into a resounding success depends largely interior design. Get trained with the IED Madrid and Diana Do Rio, architect and interior designer, founding partner and director of stepless design Quanto Architecture, Jorge Puente, architect and interior designer in Bespoke-Office; Miguel Paredes, architect and founder of an interior room and Half & Landscape Architecture partner approach; Sara Arroyo, specializing... [-]

Master Communication And Digital Marketing Intensive Fashion

Online & Campus Combined Full time 10  February 2018 Spain Madrid

Can we talk today of Fashion 2.0? Does the fashion comes before "in fashion"? Do the trends occurring in the networks and digital media rather than on the runways? All these issues are latent and present in the current reality. Social changes, new technologies, social networks, consumer evolution and democratization of fashion have led to question marks rethinking their strategies. [+]

Can we talk today about a Fashion 2.0? Is the fashion comes before "vogue"? Do the trends occurring in the networks and digital media rather than on the catwalks? All these issues are latent and present in the current reality. Social changes, new technologies, social networks, consumer evolution and democratization of fashion have led to question marks rethinking their strategies. For many brands this "digital age" has been an opportunity to make themselves known, or even reinvent position. The identity of a brand is a key to define a comprehensive and coherent strategy factor, not only in the design of the collection, but also in the business model, the type of products, the audience it addresses, etc. Nobody is aware of the media dimension that has reached this sector and how it influences all audiences, hence the importance of Intensive Master in Communication and Digital Marketing Fashion because it offers a vision from traditional media to the current world digital. This will bring us to the key concepts of digital communication, blogging platforms, social networking, management tools and analysis ... providing students with the skills to be an effective professional and ready to take on any challenge when . GOALS The main objectives of Intensive Master in Fashion Communication and focus on training students to the key design aspects, creation and implementation of digital communication strategies in the field of fashion, beauty and lifestyle allowing: Settling a solid foundation of communication and, in particular, of the peculiarities of the fashion... [-]

Master in Communication, Marketing and Advertising Management

Campus Full time 9 months October 2017 Spain Madrid

The Master in Management and Direction of Communication, Marketing and Advertising proposes a training program that combines the theoretical training with the development of creative skills and the practical implementation, with special attention to the communicative possibilities offered by the new technologies, workshops or meetings with renowned professionals of the world of advertising, communication and marketing. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Master in Management and Direction of Communication, Marketing and Advertising proposes a training program that combines the theoretical training with the development of creative skills and the practical implementation, with special attention to the communicative possibilities offered by the new technologies, workshops or meetings with renowned professionals of the world of advertising, communication and marketing.

Máster de Dirección y Gestión de Comunicación, Marketing y Publicidad del IED Madrid from IED Madrid on Vimeo.

To set the correct positioning for each product or service; to manage properly the brands, to create and plan innovative and effective advertising campaigns: from the writing of the briefing to the final art, from the establishment of the objectives and the setting of the budget to the evaluation of the results are aspects that are prominently present in the Master of Management and Direction of Communication, Marketing and Advertising. To successfully respond to the market demands and expectations of the addressees, the Master has as objective that students face the areas of communication, marketing and advertising in parallel to the two professional points of view, on one side that of the company on the other that of the agency, in order to show the connection points, synergies and dynamics of interaction. Students who study this master, can take up their professional career in different areas: Area: COMMUNICATION Department of communication of companies and institutions Communication and Public Relationships consultants Director of communications Head of press office Head of internal... [-]

Master In Communication And Fashion

Campus Full time 9 months October 2017 Spain Madrid

Combine your two passions and become a professional in the fashion industry developing communication strategies for fashion brands creative and innovative way. [+]

The Master of Communication and Fashion form people capable of managing communication in the fashion industry, to understand the transcendental function to create a consistent brand image, skillfully use the tools and develop the skills necessary to communicate in the dynamic, creative and innovative terms strategies that define the nature of fashion. Communication includes all those actions to raise awareness, establish and position the brand image in the current complicated picture and necessary to have highly qualified professionals to design specific strategies adapted to the new trends that break each year. In Master of Communication and Fashion acquires a complete and professional vision of the fashion industry and its close relationship with communication. GOALS The Master of Communication and Fashion, based on a complete theoretical / practical program raises the necessary goals for the work environment itself perceive the results of those qualified to perform professional work in the fashion industry. To train professionals with specific training for their work in the field of interaction Fashion-Communication-Marketing. Facilitate the knowledge necessary to clearly identify the needs of the fashion industry. Teaching the management of communication tools and provide the criteria for use. Introduce students to new technologies and their application in a current context. Explain the role and interrelationship of the various sectors involved in the relationship Communication / Fashion. Career prospects Students who take the Master in Fashion Communication and will conduct their professional activity in various professional activities such as: Communication and Marketing departments in companies Fashion Agencies Communication,... [-]

Master in Digital Marketing, Communication & E-Business Management

Campus Full time 9 months October 2017 Spain Madrid

The Master of Marketing, Communication & E-Business Management provides students with the theoretical and strategic knowledge of the online marketing: from the digital communications to the operative one of an advertising agency. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Master of Marketing, Communication & E-Business Management provides students with the theoretical and strategic knowledge of the online marketing: from the digital communications to the operative one of an advertising agency. In a social and industrial context in which the use of the network is changing rapidly the communication and marketing, we are immersed in a process of constant changes. The incorporation of the technology in any activity and, in particular, in the way in which consumers think about and weigh their buying decisions is changing the way and habits of sale throughout the world. The Master of Marketing, Communication & E-Business Management guides students in this new and changeable scene to show them in a practical way how the digital change is affecting the world of advertising communication. The work is based on some knowledge connected with the reality that will allow them to make decisions to successfully face their future professional activity. The Master of Marketing, Communication & E-Business Management comes from a key concept: in today's society is logical and usual that the digital communication is the mainstay of all kind of activities that have to do with areas such as marketing, advertising and communication. ... [-]

Master In Editorial Design: Print And Digital

Campus Full time 9 months October 2017 Spain Madrid

Take to design all kinds of publishing formats and new digital media controlling the role of photography and illustration, composition, typography and the processes involved in the reading process. [+]

The Master of Design Publisher: Digital Print Media and trains students to work in today's publishing environment, both on paper and in new digital media. The professional market demands a professional specialized converge on editing for print and a solid background in the publishing environment in digital media knowledge today. The increase in selling publishing products, the proliferation of portable electronic devices and changing modes of access to information require the actual designer to perform a constant review of the languages ​​of visual communication in print media. For this reason, the Master of Design Publisher: Print Media and Digital not only involves the study of the various publishing formats, the role of photography and illustration, the principles of composition and typographic aesthetic, but investigates the cognitive processes involved in the reading process and technical interface design and user experience, to take advantage of the possibilities that brings the digital environment. Course Objectives The Master of Design Publisher: Digital Print Media and trains professionals in the publishing sector with a high degree of specialization. It raises the necessary goals for the work environment itself receives the results of qualified professionals. We can highlight among these objectives: To provide the necessary knowledge to identify the needs of the sector. Show the culture of publishing project, the dynamics that govern its processes and professionals within it. Differentiate the different types of publications and features. Teaching editing tools, both on paper and in the digital environment. Introduce professional practice in different areas of the... [-]

Master in Fashion Accessories Design

Campus or Online Full time 9 months October 2017 Spain Madrid

The Master of Fashion Accessories Design offers all the skills necessary so that students can join to a team of a design of accessories brand or to undertake a personal project. The program helps to stimulate their creative curiosity and abilities to become specialized professionals in the sector of jewellery, handbags and footwear design. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Master of Fashion Accessories Design offers all the skills necessary so that students can join to a team of a design of accessories brand or to undertake a personal project. The program helps to stimulate their creative curiosity and abilities to become specialized professionals in the sector of jewellery, handbags and footwear design. Modules of the master: Jewellery / Handbags /Footwear Professional opportunities: Footwear designer,Handbags designer, Jewellery designer, Responsible of the design department of the accessories company, Designer in a brand department in an accessories area, Consultant or freelance advisor for brands Nowadays the main brands of fashion devote most of their resources to the production of accessories and second lines, a way to position the brand and draw great benefits from sales. The accessories have turned into objects of desire and true iconographic objects with their own name. Every season, stylists and editors look for the must have astrend models. Therefore, the fashion sector has become aware of the need to rely on highly skilled professionals to develop these lines and satisfy the demand of the international market. With the Master of Fashion Accessories Design, students will develop their creative potential through a tour by different stages of one of the most exclusive areas of the fashion world. They will learn to handle the traditional and new creation tools to design a product that can compete in a market with a strong demand. [-]

Master in Fashion and Communication

Campus Full time October 2017 Spain Madrid

The Master of Communication and Fashion trains people able to manage the communication in the fashion industry, to understand the importance of its function to create an image of consistent brand, to use skillfully the tools and to develop the strategies necessary to communicate in dynamic, creative and innovative terms that define the nature of fashion. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Master of Communication and Fashion trains people able to manage the communication in the fashion industry, to understand the importance of its function to create an image of consistent brand, to use skillfully the tools and to develop the strategies necessary to communicate in dynamic, creative and innovative terms that define the nature of fashion. Communication encompasses all those actions aimed at publishing, establishing and positioning the brand image in the complex current situation and makes necessary to rely on highly skilled professionals who design specific strategies adapted to the new trends that break into the market every year. In the Master of Communication and Fashion students acquire a complete and professional view of the fashion industry and its close relationship with communication. This Master trains professionals of the Communication and Marketing specialized in fashion industry: people able to create communication, to understand the importance of its function and to use skillfully the traditional and new tools to communicate in dynamic, creative and innovative terms that define the nature of fashion. The task of Communication in the field of Fashion requires concrete theoretical knowledge, aesthetic development to analyze trends and understand avant-garde trends, control of new technologies, brushstrokes of psychology and sociology to reach customers, a perfect management of public and institutional relationships, the right treatment of graphic and textual contents ... as well as a full understanding of what fashion means in the set of signs of identity that make up the... [-]

Master in Fashion And Communication

Campus Full time 9 months October 2017 Spain Madrid

The Master of Communication and Fashion trains people able to manage the communication in the fashion industry, to understand the importance of its function to create an image of consistent brand, to use skillfully the tools and to develop the strategies necessary to communicate in dynamic, creative and innovative terms that define the nature of fashion. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Master of Communication and Fashion trains people able to manage the communication in the fashion industry, to understand the importance of its function to create an image of consistent brand, to use skillfully the tools and to develop the strategies necessary to communicate in dynamic, creative and innovative terms that define the nature of fashion. Communication encompasses all those actions aimed at publishing, establishing and positioning the brand image in the complex current situation and makes necessary to rely on highly skilled professionals who design specific strategies adapted to the new trends that break into the market every year. In the Master of Communication and Fashion students acquire a complete and professional view of the fashion industry and its close relationship with communication. This Master trains professionals of the Communication and Marketing specialized in fashion industry: people able to create communication, to understand the importance of its function and to use skillfully the traditional and new tools to communicate in dynamic, creative and innovative terms that define the nature of fashion. [-]

Master in Fashion Companies Management

Campus or Online Full time 1 year October 2017 Spain Madrid

The Master in Fashion Business Management is conceived for those who want to train as managers and entrepreneurs in the fashion industry. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Master in Fashion Business Management is conceived for those who want to train as managers and entrepreneurs in the fashion industry. Fashion is creativity. Nevertheless, in order that a product triumphs, reaches the desired audience and works commercially, needs a strategic development. A business plan should cover all aspects necessary to build a company able to obtain results and to achieve the sought success. The learning process of the Master of Fashion Business Management covers all the areas of interest of the fashion world and analyzes the business abilities that students need to start their activity in this sector. For this reason, it relies on highly skilled professionals who make their experience available to students. Professional opportunities: Product manager, Responsible for purchasing, Manager area or commercial manager, Responsible for Visual Merchandising, Brand Manager, Responsible for management control. A complete program of theoretical classes offers the students exhaustive information so that they will completely understand each subject.There is a well-planned range of practical activities based on and building on this theoretical program. It includes the workshop for real companies, lectures from the top professionals in the sector, visits to show rooms, shops and all types of expositions, and visits to large companies and fairs in other cities. During the final months of the course, the students will carry out a project, under the advice of a project director, in which they demonstrate they have assimilated and mastered the knowledge acquired. [-]

Master in Interior Design

Campus or Online Full time Part time 9 months October 2017 Spain Madrid + 1 more

The Master of Interior Design defines and develops the essential concepts of interior design in order to understand the relationship between the user and the space around him or her, a space that has evolved along with new trends and lifestyles. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Master of Interior Design defines and develops the essential concepts of interior design in order to understand the relationship between the user and the space around him or her, a space that has evolved along with new trends and lifestyles. Experimentation through our five senses is an essential part of the Master’s approach, which delves into concepts such as: volume, materials, light, transparencies and the spatial journey and rhythm as elements that create sensations and experiences, creating a solid foundation for innovative solutions. The Master in Interior Design proposes a research process that materialises into projects on the various kinds of spaces, lending them an open approach, experimenting with a range of spaces: residential, commercial, exhibition, multi-use, ephemeral, etc., to offer students a comprehensive view of their future professional activity. Students achieve a high level of specialization in the interior design environment. During the Master of Interior Design, they investigate, analyze and examine in depth the design with a view close to the art, architecture or construction, acquiring knowledge that make easy to face any type of project of spaces. Throughout the master, aspects such as sensory experience in the spatial game, isolated or together, the sensitive use of light, transparency, paths, rhythm and the tectonic condition of the materials are taken into consideration. After completing the course, students are able to master the implementation of the design in its context, the volumetry, the relationship with the pre-existing and the scale and proportion... [-]

Master in Lighting Design

Campus or Online Full time Part time 9 months October 2017 Spain Madrid + 1 more

The Master of Lighting Design offers training on the manipulation of light in space, adding something beyond the mere response to a purely functional or aesthetic demand. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Master of Lighting Design offers training on the manipulation of light in space, adding something beyond the mere response to a purely functional or aesthetic demand. With the Master of Lighting Design, students will work on the ways of combining the technical aspects of light sources and their accessories in order to obtain artistic, visual and emotional results, generating spaces by means of the manipulation of light. AIMED AT: Postgraduates or graduates in the field of Art and Design, Architects and Interior Designers. Professional experience will be valued. OBJECTIVE: The Master of Lighting Design trains designers who see light as an element that creates spaces. Lighting is one of the most important factors to create an atmosphere; it has direct connotations on the place, dimensions, subjective burden, quality... PROFESSIONAL OPPORTUNITIES: studying this master you can be a specialist in lighting design, can work in events companies, ephemeral architectures and museographical facilities, service companies and specialized shops, engineering studios and movie, theatre and Light-art companies. [-]

Master in Motion Graphics Design

Campus Full time 9 months October 2017 Spain Madrid

The Master of Motion Graphics Design is concluded with the production of a reel in which students compile all the work they have carried out during the course, becoming a faithful reflection of their skills as motion graphics designers, as well as their letter of introduction as future professionals. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Master of Motion Graphics Design provides the necessary technical training to create motion graphics. The programme combines tools, techniques, an understanding of audiovisual language, workshops and projects that offer a comprehensive view of current demands. In the last few decades, Motion Graphics have revolutionised the field of audiovisual disciplines. We have witnessed a creative explosion that is expressed in the use of resources and language, as well as in the way of understanding narratives. Additionally, technological advances force the sector to constantly develop, making it necessary for professionals to permanently be updating their knowledge. ... [-]

Master in Product Design Labs

Campus Full time January 2018 Spain Madrid

In the Master of Product Design Labs students will learn how to research, develop and deliver a product to high technical and quality standards, using a methodology based on the project, to understand fully and in great detail the development of processes and industrial constraints. [+]

THIS PROGRAM IS TAUGHT IN SPANISH In the Master of Product Design Labs students will learn how to research, develop and deliver a product to high technical and quality standards, using a methodology based on the project, to understand fully and in great detail the development of processes and industrial constraints. By providing access to industry tools, innovative materials and manufacturing processes, we create the ideal working environment for students, so that they can anticipate the needs of the market, looking for alternatives to the usual methods of solving problems, encouraging critical thinking and social awareness. Career opportunities: Senior designer. Design manager. Project manager. Product manager. Design consultant. Freelance designer. What is the Master of Product Design Labs? We are living at a time that echoes the early stages of industrial design, when designers’ work was not limited to \"aesthetics\", and when they instead played a key role in innovation, technology development, the development of product strategy and the creation of new businesses. The Master of Product Design Labs focuses on carrying out ideas through the tools offered by the industry, innovation in the field of materials and manufacturing processes, in order to creatively anticipate market demands. The Master of Product Design Labs creates favourable conditions in which to achieve, over a year of learning and experience, the following objectives: - Leading multidisciplinary teams during the production process. - Establishing personal contacts with various professionals. - Managing the logistics of a project. - Conceptualizing, developing and communicating innovative ideas. -... [-]

Master in Professional Photography

Campus Full time 9 months October 2017 Spain Madrid

“We believe that photography is something you can easily teach yourself, you do not really need a school for that. In fact, our students usually know their trade quite well. What you do need are people who support you and give you input, advice, and courage – in fact, this is maybe the single most important thing. Learning by doing, but hand in hand with a strong team of professionals and tutors, this is the concept of Professional Photography Course at the IED Madrid. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH This Master program consists of three modules, which concentrate on Documentary and Reportage; Fashion and Lifestyle; Advertising and Editorial. Master Students have to present a final project complemented with a written dossier.

Master of Professional Photography at the IED Madrid from IED Madrid on Vimeo.

The main objectives of this Master program are: To offer students a view of current tendencies in applied and commercial photography. To implement the tools and knowledge used in the photography industry. To familiarise students with contemporary working methods in the field of production, studio management, post-production, publishing and stock. To show the cultural value of photography, forms of collaboration and creative funding models, To analyse the challenges and limitations of the market in times of strong media convergence and downsizing, To get to know about the history of photography in the context of design. [-]

Master in Publishing Design: Print and Digital Media

Campus Full time 1 year October 2017 Spain Madrid

The Master in Editorial Design: Digital and Printed Media trains students to work in the field of publishing, both in printed media and new digital formats. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Master in Editorial Design: Digital and Printed Media trains students to work in the field of publishing, both in printed media and new digital formats. At present, the professional market calls for people who offer a combination of specialised knowledge of publishing in printed media and solid training in the field of digital media. The increase in the sale of editorial products, the proliferation of portable electronic devices and the changes in the way we access information force today’s designers to constantly update the languages of visual communication in printed media. For this reason, the Master in Editorial Design: Digital and Printed Media not only encompasses the study of the various publishing formats, the role of photography and illustration, the principles of composition and typographic aesthetics, but also delves into the cognitive processes that intervene in the reading process, as well as interface designing and user experience techniques, to make the most of the opportunities offered by the digital environment. The Master in Editorial Design: Digital and Printed Media is conceived as an exploration of all specific fields in which editorial design is applied, by the hand of the best experts of each of these fields: digital and graphic designers, web designers, printers, publishers, photographers, publishing directors, company and institution communication managers... During the last five years we have attended to the beginning of a phenomenon that had been predicting for a quarter of a century: the passage from the paper to the... [-]

Master in Set Design and Exhibition Spaces

Campus or Online Full time Part time 9 months October 2017 Spain Madrid + 1 more

The Master of Scenography Design conveys to students the ability to visually and verbally structure a range of spaces, expanding the meaning of stage design, taking it to interior spaces, exhibition spaces, stands and temporary architecture, TV and, of course, live performances. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The design and resolution of a stage space requires, as well as creative concepts and techniques, a range of multidisciplinary notions that help materialise the space. Stage design, along with lighting, wardrobe design, sound space, movement, etc., configures the visual and sensitive language proposed in a stage proposal, producing a consistent project that arouses the desired reaction in the audience. The Master of Scenography Design conveys to students the ability to visually and verbally structure a range of spaces, expanding the meaning of stage design, taking it to interior spaces, exhibition spaces, stands and temporary architecture, TV and, of course, live performances. Professional opportunities: with this master you can be a theatre stage designer, cinema, advertising and television art director, designer of facilities and events, costume designer and freelance. ... [-]

Master in Strategic Design Labs

Campus Full time 11 months January 2018 Spain Madrid

The Master of Strategic Design Labs trains professionals who can transform visionary ideas into projects and business opportunities. Students will learn how to develop a business model taking into account the involvement of customers and the market, information and communication technologies and sustainability. During the course, the students will acquire the tools to listen to the customer, design solutions and deliver products and services that can make an impact on society. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH What is the Master of Strategic Design Labs? The current landscape is full of opportunities for those who possess the new values "‹"‹that society needs. Among them, it is worth noting innovation as a global value and a new way of working, seeing, approaching problems and solutions that we could describe as transverse knowledge. Design has the potential to generate a new context in which to create value and new business models where the essential tool for success is innovation. There is no one way to innovate, and there are many contexts that require different approaches and methods. This is why the Master of Strategic Design Labs fosters curiosity and creativity in students so that they can find the right path towards innovation. During the master, favourable conditions are established over a year of learning and experience, to achieve the following objectives: - Unify the business and creative visions. - Manage and coordinate multidisciplinary teams. - Reinforce designers’ identity as creative professionals. - Construct trends maps with a business vision. - Anticipate and interpret future scenarios. - Establish personal contacts with various professionals. - Conceptualize, develop and communicate innovative ideas. The contents covered in the course are organized into modules: - Foundation (critical historical analysis, methodology, sustainability, visual communication...) - Specific (User Experience, financial, marketing and SEO, product launch process, Open Innovation, New Technology in Business Projects, start-up strategies, social entrepreneurship, digital platforms, content marketing strategies, global trends, start-up projects) - Transverse (design culture,... [-]

Master Intensive Product Design

Online & Campus Combined Full time 10 months February 2018 Spain Madrid

In this course students learn to create from the heart aided by all the tools and experience an enthusiastic team with the sole purpose of bringing out the best in everyone and show what they are capable of offering an ever-needy society of good and innovative ideas. [+]

Everything around us is the result of design and reflection of a person. The responsibility of a designer is so great that when a design is well executed, actively contributes to improving the wearer's dignity and exponentially increase their quality of life. Design is the concern that we want to develop students so that their future contribution to society leave an indelible mark that lasts over time. The profession of designer product is more important than people believe and therein lies his greatness, that the things we do for others are almost imperceptible, are understood as natural and intuitive and fulfill their function: make them the easier, dignified and comfortable life. In this course students learn to create from the heart aided by all the tools and experience an enthusiastic team with the sole purpose of bringing out the best in everyone and show what they are capable of offering an ever-needy society of good and innovative ideas. We also want to highlight the importance of the process during development objects, which is as important as the result itself, addressing issues such as sustainability, materials or manufacturing processes, thus leading to solutions and value propositions beyond a purely functional requirement or aesthetics. During the Intensive Master of Product Design look in all transfer students our passion for product design time, showing how wonderful and, at the same time imperative that is to society that our work is done in a professional manner, consistent, humble and innovative. Stone Designs, Directors of... [-]

Master in Textile and Surfaces Design

Campus or Online Full time 9 months October 2017 Spain Madrid

The Master of Textiles and Surfaces Design trains students on the creative facets of their work, helping them express their ideas on the basis of a set of aesthetic criteria, as well as on the economy of resources, to pick the best ways to carry a project to term. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Master of Textiles and Surfaces Design offers specific training in the pattern design of prints applicable to a range of fields: textiles and products (wallpaper, ceramic, homeware etc.) and trains professionals to develop designs for specific surfaces, enabling them to make decisions regarding techniques and production processes on the basis of their possibilities and purposes, learning about the industrial, semi-industrial and manual processes used in each of them, with their specific lexicon and technical peculiarities.

Los alumnos del Máster de Diseño Textil y de Superficies del IED Madrid presentan sus proyectos en el Company Day from IED Madrid on Vimeo.... [-]


Master of Design and Innovation in Communication Design Labs

Campus Full time 1 year January 2018 Spain Madrid

Master of Design and Innovation in Communication Design Labs [+]

Master of Design and Innovation in Communication Design Labs [-]

Master of Design and Innovation in Product Design Labs

Campus Full time 1 year January 2018 Spain Madrid

Master of Design and Innovation in Product Design Labs [+]

Master of Design and Innovation in Product Design Labs

IED Madrid. Master of Product Design Labs: Col.lección from IED Madrid on Vimeo.

[-]

Master of Design and Innovation in Strategic Design Labs

Campus Full time 1 year January 2018 Spain Madrid

Master of Strategic Design Labs [+]

Master of Strategic Design Labs

Master of Strategic Design Labs: Pop Up Gift from IED Madrid on Vimeo.

[-]

Master Of Management And Product Management Fashion

Campus Full time 9 months October 2017 Spain Madrid

The key to the success of a product is not only a great design. Become a professional in the field of product development and purchasing management through knowledge of strategy, marketing and fashion production. [+]

The Master of Management and Product Management Fashion It is designed to train professionals in the field of product development and purchasing management, being essential for it to know the interaction between design, marketing, production and the importance of working in a team of various professional profiles. The key to the success of a product is not only a great design, it is essential that the product reaches the final consumer with the features that was conceived, flawless quality, right price and time schedule. Therefore, the Master of Management and Product Management Fashion is based on two main axes: on one hand, reflection and acquisition of knowledge in areas of strategy, marketing, and production, giving the student a broad knowledge of the stages ranging from product creation to commissioning shop; and secondly, the acquisition of skills and practical vision on good management of the product in a fashion company either own or someone else, large or small. Course Objectives The Master of Management and Product Management Fashion It aims to provide specific training of professional environment sector fashion company, giving access to a high degree of specialization that the market demands luxury and retail, both in the fields of management, development, production , sales and product communication. Other objectives include: Know in depth the full product cycle fashion. Learn to know the functions of each department and teamwork. Understanding the language and technical concepts of departments and areas involved. Enhance resilience and conflict resolution. Enhance resilience and conflict resolution. Knowing... [-]

Masters And Management Of Fashion Companies

Campus Full time 9 months October 2017 Spain Madrid

Become a manager or entrepreneur in the field of fashion forming you through the experience of recognized professionals from industry peers and with particular emphasis on luxury. [+]

The Master of Management and Administration of Fashion Companies enables all those wishing to train as managers and entrepreneurs in the fashion industry through the experience of professionals recognized companies in the field both in the field of luxury and retail. In the highly competitive fashion industry, it requires a specific knowledge of Strategic Management, Product Management, Marketing and Communication, Finance ... that is absolutely necessary for a company to succeed and to position itself in the market with desired results and success. To this end, the Master of Management and Administration of Fashion Companies collects all these very significant aspects by also emphasizing the new formats of online business and the possibilities offered by the digital world, as current concepts such as sustainability or identifying trends , among others. OBJECTIVES: The master trains professionals in the business sector with a high degree of specialization as far as fashion is concerned. It raises the necessary goals for the work environment itself perceive the results of those qualified to perform professional activity in companies in the fashion environment. • To train professionals with specific training for their work as a manager or director of a fashion company. • Provide the knowledge necessary to clearly identify the specific needs of field action in the fashion industry. • Explain the role and interrelationship of the various sectors involved in the process of production management, management control and communication. • to facilitate the understanding of corporate structure and the place of various positions within... [-]

Masters Intensive Brand Management

Campus Full time February 2018 Spain Madrid

The Intensive Master in Brand Management Brand aims to address the brand in all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc. [+]

THIS PROGRAM IS IN SPANISH Taught The Intensive Master of Brand Management It aims to address the brand in all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc. With this degree, students will get to address the challenges of a brand from all points of view, whatever their future careers within the strategy, creativity and communication. OBJECTIVES: Intensive Master of Brand Management, founded with the aim of forming successful professionals in the present situation and future developments in these sectors. Professionals able to: - Launch powerful brands or help a brand to redesign its strategy. Companies looking to integrate in its marketing and advertising profiles with greater strategic vision and understanding of new media. - Create effective messages and campaigns exitosas.Aprendiendo processes needed to have good ideas, the relationship between strategy and creativity and processes of evaluation and development of ideas. - Plan the communication of a brand detect knowing the best channels available to reach direct to consumer. From traditional media to digital media, experience in POS, product design, events, PR, etc. - Measure the effectiveness of communication actions, assess the Brand Equity and meet the necessary variables to plot a diagnosis of the situation. Make the right decisions to maintain or improve the health of the brand. METHODOLOGY: Intensive Master of Brand Management Brand has a teaching methodology that applies both... [-]

Masters Intensive Management In Digital Marketing & Business

Online & Campus Combined Full time February 2018 Spain Madrid

The Intensive Master of Management in Marketing & Digital Business equip students with the knowledge and skills to start a career in business management 360, from strategy to change management in order to prepare professionals be the business leaders of tomorrow. [+]

THIS PROGRAM IS IN SPANISH Taught The Intensive Master of Management in Marketing & Digital Business equip students with the knowledge and skills to start a career in business management 360, from strategy to change management in order to prepare professionals to be the business leaders of tomorrow. With this master, students work thought and strategic planning through the development of a Business Plan including within it your marketing plan. Transversely will address throughout the course the fundamental concepts of Social Business to acquaint students within the environment both technological and digital, then move to the operational part where students learn how to use and measure existing tools to optimize business and increase its turnover, whether for companies aimed at the end consumer (B2C) and to resellers or distributors (B2B). The Intensive Master of Management in Marketing & Digital Business created with the aim of providing students with all the tools and knowledge necessary for the management of traditional businesses that need to migrate to the digital environment, launch a new business unit within the digital environment or open a newly created company. Among the main objectives of the master we include: - Acquiring strategic thinking and planning. - To introduce in both technological and digital environment. - Learn to develop a Business Plan including their global and digital marketing in this. - Managing the Digital Enterprise: finance, marketing, social business, big data and e-commerce. - Use creativity and innovation in the digitization process. - Plan, manage and measure the... [-]

Posgrado en Tecnología e Innovación Textil

Campus Full time 4 months September 2017 Spain Madrid

La investigación y la tecnología como valores diferenciales en la moda. [+]

El exponencial crecimiento del mundo de la moda obliga a diseñadores y marcas a enfrentarse a nuevos retos como materiales innovadores, nuevos procesos y formas de distribución, etc. aportando valor diferencial y cubriendo las necesidades de los futuros de los usuarios. La tecnología nos ofrece novedosos atributos que pueden añadir gran valor al producto y marcar la diferencia: materiales que cambian de color en función de la temperatura, prendas con wearables incorporados o elaboradas con tejidos tecnológicos que repelen las manchas... Este Curso de Postgrado en Tecnología e Innovación Textil te proporciona un amplio conocimiento en la aplicación de nuevas tecnologías en materiales, procesos de fabricación y gestión. Conocer nuevos materiales tecnológicos que permitan expandir las posibilidades creativas Descubrir procesos state-of-the-art, probados y en funcionamiento, que aportan un alto valor añadido en las distintas etapas del ciclo de vida del producto Ser capaz de materializar un proyecto de desarrollo de producto, desde la estrategia hasta la consecución final del objetivo Conocer cómo las dimensiones económicas, medioambientales y humanas aportan un valor diferenciador Adquirir know-how accionable que te posicione como experto en tecnología aplicada al mundo de la moda. Realizar un proyecto que te servirá como portfolio de nuevas habilidades y conocimientos [-]

Videos

Semana de workshops de diseño con alumnos en el IED Madrid

Máster de Dirección y Gestión de Comunicación, Marketing y Publicidad del IED Madrid

#digifashion en el IED Madrid. Mesa redonda para las buenas prácticas en Comunicación Digital y Moda

Nuestros alumnos opinan sobre la sostenibilidad. Laura Valdez

Experience IED Madrid Moda

IED Master Madrid, pensar, proyectar, innovar

IED MADRID DESIGN. TURBOLATA

Documental Diseño de Interiores 2010 - IED Madrid

Tesis Diseño de Moda 2011. IED Madrid. Enso

Contact

IED Madrid

Address C/ Flor Alta 8 28004
Madrid, Spain
Website http://www.ied.es/
Phone +34 914 48 04 44