ESODE Business School

Introduction

Read the Official Description

What is ESODE?

It is the first business school in Europe specializing in live communication and direct that offers continuous training in the integral organization of events, training professionals in the field of live communication in all its aspects. The school has a bag of paid internships in leading companies in Spain, which allow the student to apply the contents learned to the business reality.

Why is ESODE born?

Live communication has become a strategic element in the management of companies and institutions in an environment of increasing competitiveness. Communication in the "face to face", in its different forms, helps organizations to differentiate themselves from the competition and to retain their target audience . A sector that in recent years has experienced a constant evolution, precisely due to the increase in the competitiveness of markets, the mass media advertising and its lack of effectiveness, in addition to the development of new technologies and the emergence of new formats of communication .

The studies of the sector show the decrease that has had the investment in conventional media, especially in advertising. Companies and agencies, in search of greater effectiveness and return on investment, have opted for events in their different modalities (fairs, exhibitions, congresses, promotions, etc.) for their business objectives.

The organization of events has been one of the areas that has presented a more remarkable evolution. Companies and institutions use events to interact with their target audience, build customer loyalty , print added value to their brand and reinforce it, attract the attention of the media, present and launch new products, transmit ideas, transfer messages, create experiences and, in short, make tangible the intangible .

The extraordinary growth of this sector demands new highly qualified professionals. With the aim of addressing those aspects related to business and institutional communication, as well as to the comprehensive organization of events , ESODE has designed its training programs in these disciplines, being today a reference in courses for organizing events .

The school has made an important study when designing the programs of this training plan, in order to offer specialized and continuous adequate training. Eminently practical degrees have been designed, through which we provide our students with the necessary knowledge to face the day to day live communication and marketing of a company, an institution, a sports entity, a production company, a concert or from the perspective of an agency of integral organization of events . For this, we have a team of professors specialized in teaching , as well as active sector professionals who contribute their knowledge and experiences to the students.

This school offers programs in:
  • Spanish (Spain)

View master programs » View Courses »

Programs

This school also offers:

Master

International Master in Event Management - Blended

Online Part time 9 months January 2019 Spain Madrid

Form yourself and acquire the necessary tools to manage the direction, coordination and control of an event. In this way, you will acquire the essential skills to manage an event from start to finish. [+]

Presentation of the Program

Form yourself and acquire the necessary tools to manage the direction, coordination and control of an event. In this way, you will acquire the essential skills to manage an event from start to finish.

goalsProviding knowledge, skills and specific techniques to manage, organize and manage all kinds of events.Develop professional skills and abilities to lead and direct the management and organization of events.Offer detailed knowledge of the wide range of events, as well as the latest trends and practices in the sector.Addressed toGraduates or university graduates.Active professionals in the events sector.WITHOUT UNIVERSITY TITLE: certify 3 years of work experience.Modules... [-]

International Master in Event Management - Online, remote

Online Campus Part time 7 months October 2019 Spain Spain Online + 1 more

Form yourself and acquire the necessary tools to manage the direction, coordination and control of an event. In this way, you will acquire the essential skills to manage an event from start to finish. [+]

Presentation of the Program

Form yourself and acquire the necessary tools to manage the direction, coordination and control of an event. In this way, you will acquire the essential skills to manage an event from start to finish.

goalsProviding knowledge, skills and specific techniques to manage, organize and manage all kinds of events.Develop professional skills and abilities to lead and direct the management and organization of events.Offer detailed knowledge of the wide range of events, as well as the latest trends and practices in the sector.Addressed toGraduates or university graduates.Active professionals in the events sector.WITHOUT UNIVERSITY TITLE: certify 3 years of work experience.Modules... [-]

Master's Degree in Business Events and Tourism (MICE) - On-Site and Online

Online Campus Part time 7 - 12 months March 2019 Spain Madrid Spain Online + 2 more

Acquires a comprehensive vision of the industry of events and business tourism, expanding knowledge and experiencing direct contact with the MICE sector. [+]

Presentation of the Program

Acquires a comprehensive vision of the industry of events and business tourism, expanding knowledge and experiencing direct contact with the MICE sector.

goals

Address the set of activities related to the MICE industry and business tourism with guarantees of success.

Manage techniques to efficiently operate and manage each operational phase of the different types of events.

Promote the essential skills in the exercise of managerial functions in the professional organization of congresses, conventions, incentives, fairs and other types of events.

Addressed toGraduates or university graduates.Professionals linked to the tourism sector.WITHOUT UNIVERSITY TITLE: certify 3 years of work experience.ModulesIntroduction to the MICE sectorClassification of the market; Types of eventsStrategic management in the MICE sectorFactors and actors in the MICE segmentMarketing and communication in the MICE sectorProtocol in the organization of eventsCoordination and management of work teamsProduction of events in the MICE sectorThe post-event. Measurement and management of resultsMethodology... [-]

Master in Integral Organization of Events - Presencial, in Madrid

Campus Part time 1 year November 2019 Spain Madrid

Form and dominate all the aspects related to the integral organization of an event, from its conception to its evaluation, going through strategy, implementation, production, execution, budget, logistics, post-production and project closure. [+]

Presentation of the Program

Form and dominate all the aspects related to the integral organization of an event, from its conception to its evaluation, going through strategy, implementation, production, execution, budget, logistics, post-production and project closure.

goalsAnalyze the strategic importance of live communication in order to achieve the established objectives.Provide the student with the necessary skills to design a communication and marketing plan applied to the integral organization of an event.Provide the necessary knowledge to properly manage an event, such as the corporate image, relations with the media, advertising, PR and protocol, among others.Develop new techniques and tools applied to the organization of events, as well as the good practices of the organizer in his relationship with suppliers and customers.... [-]

Videos

We Love Events- Inauguración 2015-2016

El efecto dinamizador y desestacionalizador de los congresos - Paloma Maestre | OPC Valencia

Contact

ESODE Formación

Address Complejo Empresarial Arco C/Virgilio 2B, Edificio 4 Pozuelo de Alarcón
28223 Madrid, Community of Madrid, Spain
Website http://www.esodeformacion.com/
Phone +34 915 12 34 88