ESIC Business & Marketing School

Introduction

ESIC is a group leading business schools in Spain, with an experience of over fifty years training business and marketing professionals. We strive to incentivize, promote, and maintain a direct relationship with the business environment in order to provide you with a practical academic training which focuses on the needs of the labor market. We offer training with values, to engage successfully as a highly qualified professional with excellent command and knowledge of the latest trends.

ESIC was the first business school to be founded in Spain, out of the need for professional business people to complete their education in the marketing area. Today, ESIC is considered to be a leading company and marketing training school, renowned both nationally and internationally as one of the best training schools in this area. With over 50,000 alumni, ESIC is a center of reference for companies and professionals.


It has ten campuses throughout Spain and other two in Brazil, which gives this business school the biggest national territorial implementation.

ESIC is also associated with the Universities Rey Juan Carlos, Miguel Hernández, San Jorge and Rovira i Virgili in Madrid, Valencia, Zaragoza and Tarragona respectively, and its Curitiba Campus is recognized as an official center by the Ministry of Education in Brazil.


ESIC focuses its activities on five areas

Undergraduate Studies
ESIC imparts an Advanced Degree, Official Degrees and a combination of both in Marketing, Business Management and Administration, International Business, Communication, Advertising and Public Relations, Business Administration and Digital Business. All these careers are practical and employment-oriented.

Graduate Studies
The training offer is based on MBAs, University Masters, Specialized Masters (in functional areas of the company) and Higher Programs focused on training professionals to be able to lead business challenges.

Executive Education
Within the Executive Education Area, we offer a wide range of open programs and tailored training for companies.

ESIC Language School
ESIC Language School is a training center and an authorized Cambridge examination center. It offers English, German, French and Chinese courses with experienced teachers and gives you the possibility to certify this knowledge. Its training offer includes open groups, schools, professionals and companies at all of its levels.
In addition, it offers courses in Spanish as a foreign language: general Spanish, official test preparation, university entrance exams, business Spanish, short programs and study trips.

ESIC Editorial
This represents ESIC's projection in the world of publishing, where it contributes to research and popular articles in the fields of economy, business, marketing and management skills. We aim to offer books, manuals, and publications for students and professionals, from several renowned authors who take a deep look into all areas related to companies and businesses.

RANKING


ESIC systematically appears in most well-known international rankings of business education. This provides an external and objective recognition of the School’s training quality over the last 50+ years.
Latest positions in rankings:

Bloomberg Business Week ranking of Best Business Schools 2017.
ESIC’s International MBA (IMBA) appears in the 27th position among International MBAs.

QS Return on Investment 2015.
ESIC’s MBAs stand out among 46 European MBA programs in this ranking; they appear in the top position in two of the six categories, ‘employment within 3 months of graduation’ and ‘shortest payback period’. They also appear within the top 15 in most of the categories, and first in Spain in all areas except two in which it appears second and third. Details of key categories follow:

  • Employed within 3 months of graduation, position 1,
  • Shortest payback period, position 1,
  • 10-year Return on Investment, position 8,
  • 20-year Return on Investment, position 8,
  • Fostering entrepreneurship, position 11,
  • Salary uplift, position 15.

QS Global 250 Business Schools 2017.
ESIC is ranked within the top 250 Business Schools in the world and more importantly one of the seven “Top-Tier Employability” business schools in Europe.


QS Global 100 EMBA Ranking 2017.
ESIC’s EMBA appears in this ranking of the top 100 EMBAs in the world, occupying the 29th position in Europe.


U-Multirank 2017/18.
ESIC is positioned 29th among 492 higher education institutions for Graduate Business Studies in the world.


Poets & Quants 2017.
ESIC Business & Marketing School has been recognized by the magazine Poets and Quants as the 61st best business school in the world delivering International MBA programs within the new edition of the "International MBA programs 2017" ranking. Among European business schools, ESIC is ranked in the 34th position.


Youth Incorporated Global B-School Rankings 2017.
ESIC is ranked within the top 100 MBAs in the world, and more importantly within the top 50 for Marketing (Master in Marketing Management, MIM), Finance (Master in Finance, MDF), and for the Executive MBA (EMBA).


America Economia MBA Global 2017.
ESIC’s MBAs appear 18th in the ranking of the best 49 programs for Latin American students.


CNN Expansion Ranking of the top international MBA programs 2017.
The MBAs from ESIC are included in the elite of 77 international programs, occupying the 52nd position in this ranking.


Merco Talent & Companies report 2017.
ESIC is recognized as the 2nd Business School in Spain with the greatest capacity to attract and retain talent, and as the 51st among the first 100 most talented companies in our country.
ESIC ranks 7th as one of the most talented companies in Spain with less than 1,000 employees.


El Mundo 2017 ranking of graduate programs.
ESIC’s Master in Marketing, Master in Advertising and Public Relations, Master in Human Resources and Organizational Development, and Master in International Trade & Business have been ranked in the top positions of their categories by El Mundo since 2012.

This school offers programs in:
  • English
  • Spanish

View master programs » View Global MBAs » View EMBAs » View MBAs »

Programs

This school also offers:

Master

International Master In Fashion And Luxury Marketing

Campus Full time Part time 9 - 12 months October 2018 Spain Madrid Spain Online + 2 more

The International Master in Fashion and Luxury Marketing (MM [+]

The International Master in Fashion and Luxury Marketing (MM

characteristicsAimed at all those who wish to embark on a career in the international fashion and luxury industry.The master is taught during the weekends, Friday afternoon and Saturday morning, from October to July.Includes Masterclass taught by experts from the fashion and luxury industry.Differential FactorsOFFICIAL DEGREE: Own Title of the Rey Juan Carlos University.EMPLOYABILITY: Possibility of internships in companies in the sector.METHODOLOGY: The master includes new subjects such as innovation, experiential marketing, digital marketing, consumer behavior, branding, presentation of collections in fashion shows, fashion and law, etc., taught by lecturers and lecturers from Business Schools, Universities and experts from industry, with the help of the case method. In addition, the ability to innovate, creativity, adaptation to change and critical thinking is motivated.BenefitsSpecialized program in Marketing applied to the fashion and luxury sector with an international vision, which aims to train future managers in the skills and tools of strategic and operational marketing management at an international level.Pay special attention to the design of shopping experiences and critical thinking.It combines innovative pedagogical tools, typical of a business school such as ESIC BusinessIt incorporates the techniques of the case method and strategic simulation.Faculty selected among professors and specialists of the fashion industry.It includes new subjects such as innovation, fashion market research, consumer behavior, new materials, experiential marketing, staging of collections and international fashion shows, e-commerce of luxury, and fashion and law, among others.It allows access to a professional network of fashion companies.Facilitate the collaboration and... [-]

Master's Degree In Commercial Management

Campus Full time 1 year September 2018 Spain Madrid

Master's Degree in Commercial Management [+]

The University Master's Degree in Commercial Management of the URJC has a specific high-level program that will prepare you to assume managerial functions in the field of marketing, commercial organization and business.

This degree allows you to combine the officiality of a university program with the practicality, experience and professionalism of the company, in a business school of international prestige.

You can also obtain the Master's Degree in Marketing Management from ESIC by taking 12 additional credits of the program or access the Doctorate Program.

Educational foundations of the Curriculum/>

The Master's Degree Program in Commercial Management (URJC) has been designed taking into account the general principles listed in art. 3.5 of the aforementioned Royal Decree and the definition of the training objectives in the form of academic and professional competences in which the student must be trained. The main objective of the degree is to provide a proper and post-graduate scientific education in relation to the Marketing and Commercial Management, transmitting knowledge as well as providing managerial skills. The formative action of the master is based on combining scientific rigor with business reality, integrating theory and practice, with a methodology based on dialogue and the exchange of experiences, reflection on "cases", training with business "simulators" and, as a basis, the development of the capacity for analysis and synthesis and an overview of the meaning and responsibilities of the work itself.... [-]


Master's Degree In Communication Management And New Technologies

Campus Full time 1 year September 2018 Spain Madrid

This Master in Communication Management and New Technologies arises in order to meet the growing demand of qualified professionals in these areas insufficiently explored and offering new and attractive professional opportunities. [+]

This Master in Communication Management and New Technologies arises in order to meet the growing demand of qualified professionals in these areas insufficiently explored and offering new and attractive professional opportunities.

goals

The studies oriented to the proposed degree respond to a need felt by society and companies, and which translates into a growing demand for professionals in the areas of Communication and New Technologies.

Companies and institutions transmit many messages, whether voluntary or involuntary. And it is precisely in communication - linked to the human factor - that there is the real difference between the success or failure in the relationship of companies with the other agents involved in their activity.... [-]


Master's Degree In People Management And Organizational Development

Campus Full time 1 year September 2018 Spain Madrid

This Master's Degree is currently one of the most complete programs in the training of professional experts in Human Resources Management. A rigorous program, with a long experience, that emphasizes people as strategic assets of the companies and future directors of human resources as undisputed leaders of this process. [+]

This Master's Degree is currently one of the most complete programs in the training of professional experts in Human Resources Management. A rigorous program, with a long experience, that emphasizes people as strategic assets of the companies and future directors of human resources as undisputed leaders of this process.

The Master is an official program taught together with the Rey Juan Carlos University, based on a methodology that incorporates cutting-edge pedagogical elements, along with high-performance training in People Management and Organizational Development.

Educational foundations of the Curriculum

The Master's Degree Program in People Management and Organizational Development has been designed taking into account the general principles listed in art. 3.5 of the aforementioned Royal Decree and the definition of the training objectives in the form of general and specific, academic and professional competences in which the student must be trained. The main objective of the degree is to provide adequate scientific training at the postgraduate level in relation to the Human Resources and Organization Management, transmitting knowledge as well as providing managerial skills that are directly applicable in the professional field of the graduates. The Master's training is based on combining scientific rigor with business reality, integrating theory and practice and with a methodology based on training, dialogue and the exchange of experiences, reflection on "cases", training with "simulators" "Business and, as a basis, the development of analysis and synthesis capacity and an overview of the meaning and responsibilities of the work itself.... [-]


Master's Degree In People Management And Organizational Development

Campus Part time 9 months October 2018 Spain Madrid Sevilla Málaga Granada + 3 more

The DRHO is one of the most complete programs you can find on the market today in the training of expert professionals in Human Resources Management. [+]

The DRHO is one of the most complete programs you can find on the market today in the training of expert professionals in Human Resources Management.

A rigorous master's degree, with more than 35 years of experience, which places emphasis on people as strategic assets of the companies, since these are the companies that ultimately lead companies to success.

The success of this program lies in the close relationship established between students from large companies and institutions such as the Ministry of Defense, Cepsa, Red Cross, Iberdrola, Adecco or Cajamar with teachers, professionals in human resources management They contribute knowledge through professional experiences.

... [-]

Master In Communication And Advertising Management

Campus Part time 9 months April 2018 Spain Madrid Barcelona Spain Online + 2 more

The MPC provides the knowledge and tools necessary to successfully address the challenges posed by this new information society where power is, in large part, in the hands of the consumer. The Master in Communication and Advertising Management, is formed by two higher postgraduate courses, which can be studied independently, in which case the degrees would be obtained: Higher Program in Communication Management (PSDC) and Higher Program in Advertising and Digital Environments ( PSDP). [+]

Companies transmit many messages voluntarily and involuntarily. And it is this communication - linked to the human factor - where lies the difference between success and failure in the relationship of companies with the other agents involved in their activity.

The MPC provides the knowledge and tools necessary to successfully address the challenges posed by this new information society where power is, in large part, in the hands of the consumer .

The Master in Communication and Advertising Management, is formed by two higher postgraduate courses , which can be studied independently, in which case the degrees would be obtained: Higher Program in Communication Management (PSDC) and Higher Program in Advertising and Digital Environments ( PSDP) .... [-]


Master In Digital Business

Online & Campus Combined Part time 9 months October 2018 Spain Madrid Valencia Málaga Pamplona Bilbao + 4 more

Your business and your career are asking for it a long time ago: you need to digitize yourself. If your goal is to assume positions of responsibility and direction within this new digital environment, the change begins with the Master in Digital Business of ICEMD. A comprehensive training that will allow you to boost the process of digitizing your company, or the launch of your own online business. [+]

Direct, manage and promote the digitalization of the company.

Your business and your career are asking for it a long time ago: you need to digitize yourself. If your goal is to assume positions of responsibility and direction within this new digital environment, the change begins with the Master in Digital Business of ICEMD. A comprehensive training that will allow you to boost the process of digitalization of your company, or the launch of your own online business.

Six complete modules during which you will learn things like: how to increase your sales volume thanks to cloud computing, how to measure the effectiveness of your digital advertising or the keys to the success of e-commerce.... [-]


Master in Digital Marketing

Campus Part time 12 months October 2018 Spain Madrid Spain Online + 1 more

The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace. The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage, and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized/ digitalized marketing environment. [+]

The Master in Digital Marketing is an innovative, academically sound, practice-driven, and digital marketing-focused program, reflecting the current challenges of the marketplace.

The main objective of the MDM is to help and support students to make the transition into strategic management, in the area of digital marketing in particular. By completing the MDM, participants will gain the key skills and knowledge to evaluate, manage, and implement digital marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized/ digitalized marketing environment.

In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders.... [-]


Master In Digital Marketing

Online & Campus Combined Full time Part time 5 - 12 months February 2018 Spain Madrid Barcelona Sevilla A Coruña + 4 more

Digital has changed everything and it is time to regain control of your brand's relationship with your customers in a digital environment. Discover with the Master in Digital Marketing of ICEMD the opportunities of an unstoppable revolution, its possibilities of segmentation, bidirectional communication, the measurement of results, access to a global market. [+]

Become a global digital marketing professional by learning the strategies, techniques and practices of marketing and digital advertising of the current online environment

Digital has changed everything and it is time to regain control of your brand's relationship with your customers in a digital environment. Discover with the Master in Digital Marketing of ICEMD the opportunities of an unstoppable revolution, its possibilities of segmentation, bidirectional communication, the measurement of results, access to a global market.

Six complete modules that will help you to master the most advanced and effective disciplines in Marketing, Communication, Advertising and Online Sales, in the hands of active digital experts. The whole world of Digital Marketing in a single master, at the end of which you will have all the necessary knowledge to digitally enhance your business and give a new twist to your professional career.... [-]


Master In Financial Management

Campus Part time 9 months October 2018 Spain Madrid Valencia Sevilla Málaga Pamplona Bilbao Spain Online + 6 more

The Master in Financial Management (MDF) of ESIC offers the opportunity to become an expert in business finance. Through a broad, rigorous and practical training that ensures financial training and enhances the development of managerial skills. [+]

In our economy, companies need experts with a complete view of finance in the current Spanish company , who understand the financial criteria and their techniques and are able to successfully meet the new demands.

The Master in Financial Management (MDF) of ESIC offers the opportunity to become an expert in business finance . Through a broad, rigorous and practical training that ensures financial training and enhances the development of managerial skills.

The MDF has a faculty consisting of company professionals with a managerial profile who share their knowledge and experience with students through practical, didactic and interactive training.

characteristicsIt incorporates to the management the criteria imposed by the market, since it is this that determines the success or failure of the companyIt details the key functions and techniques of finance that make up its nature and essence common to any type of organization and that, while they can not be ignored in any case, have to be adapted with creativity and flexibility in each circumstance.It adds the relevant parameters of the environment, contemplating the permanent process of financial globalization, understood as the growing interaction between the different markets and not the mere geographical diversification of business operations.Integrates the financial function in the broader framework of the business strategy, linking finance with operational decisions.Differential FactorsPlacement rate: 92% of our students find a job within six months of finishing the Master.Ranking: ESIC has been selected by the Financial Times magazine as one of the 4 best schools in Spain to study for a master's... [-]

Master in International Trade & Business

Campus Full time Part time 9 months October 2018 Spain Madrid Spain Online + 2 more

The M.I.T.B. is designed to give you a deep understanding of the drivers of globalization, the process of internationalization, how the global economic environment influences firms’ competitive responses, and how the world is interconnected. This results in graduates ready to deal with the challenges of expanding the business into new global markets along with those of managing teams across cultures and continents. [+]

The M.I.T.B. is designed to give you a deep understanding of the drivers of globalization, the process of internationalization, how the global economic environment influences firms’ competitive responses, and how the world is interconnected. This results in graduates ready to deal with the challenges of expanding the business into new global markets along with those of managing teams across cultures and continents.

By completing the M.I.T.B., you will be in a position to identify the motives and means of servicing foreign markets, address controversial issues in international trade & business, formulate your own international business plans, and appreciate the factors that drive performance in the global economy.... [-]


Master In Management Of Logistics And Supply Chain SAP ERP

Campus Full time 9 months October 2018 Spain Madrid Valencia + 1 more

The Master in Logistics and Supply Chain (LOCS) demonstrates the critical importance of an excellent management of the chain, from the supply until the consumer buys or consumes the product. It also covers the management of the product once it is deposited in establishments for marketing: negotiation and strategic selection of distributors, trade marketing, category management, visual merchandising. [+]

The role of the Director of Logistics and Supply Chain is one of the main strategic axes of most companies.

The Master in Logistics and Supply Chain (LOCS) demonstrates the critical importance of an excellent management of the chain, from the supply until the consumer buys or consumes the product. It also covers the management of the product once it is deposited in establishments for marketing: negotiation and strategic selection of distributors, trade marketing, category management, visual merchandising.

The LOCS master takes into account the new online tools and markets, in order to make products with high added value available to the consumer.

The program also includes training and certification in the SAP ERP Procurement module, as part of the logistics process and the supply chain.... [-]


Master in Marketing Management

Campus Full time 12 months September 2018 Spain Madrid Barcelona Spain Online + 2 more

The Master in Marketing Management (MiM) is an innovative, academically sound, practice-driven, and marketing-focused program, reflecting the current challenges of the marketplace. By completing the MiM, participants will gain the key skills and knowledge to evaluate, manage and implement marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized marketing environment. In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders. All teaching is delivered in English. [+]

The Master in Marketing Management (MiM) is an innovative, academically sound, practice-driven, and marketing-focused program, reflecting the current challenges of the marketplace.

By completing the MiM, participants will gain the key skills and knowledge to evaluate, manage and implement marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized marketing environment. In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders. All teaching is delivered in English.... [-]


Master In Marketing Management And Commercial Management

Online & Campus Combined Full time Part time 9 - 12 months February 2018 Spain Madrid Barcelona Valencia Sevilla Zaragoza Málaga A Coruña Pamplona Bilbao Granada Vigo + 11 more

The Master in Marketing Management and Business Management (GESCO) is the reference master in order to assume managerial functions in the field of marketing, commercial organization and business. [+]

Master of reference in Spain in the field of marketing and business.

The Master in Marketing Management and Business Management (GESCO) is the reference master in order to assume managerial functions in the field of marketing, commercial organization and business.

With an annual review of its contents, the differentiation of this program against others is its degree of updating to the latest market needs and its digital approach in which the business world of the future will develop.

characteristicsMaster's program with great business recognition, which significantly improves the employability of those who attend it. You will be considered one of the best trained Marketing professionals with great professional development opportunities in the market.It has current contents of Marketing and Management development and management skills.... [-]

Master In Marketing Science

Campus Part time 9 months October 2018 Spain Madrid

The MMS is an innovative and updated program, the only one in the market that combines training in Marketing Research Business Intelligence techniques with an eminently practical methodology aimed at the creation of intelligence for business decision-making. [+]

The MMS is an innovative and updated program, the only one in the market that combines training in Marketing Research Business Intelligence techniques with an eminently practical methodology aimed at the creation of intelligence for business decision-making.

characteristics/>Program formed by two superior programs: Superior Program in Marketing Analytics and Superior Program in Marketing ResearchTeaching staff from the business field, with extensive teaching experience.Capacitates for the application of research techniques and prepares for the analysis of information through computer tools such as Excel, SPSS and SAS Enterprise Miner.Methodology that serves to solve real problems.Differential FactorsIt includes a residential week in London to visit and meet important multinational companies and agencies specialized in Marketing Research and Business Intelligence.Possibility of internships at ALD Automotive, Altadis Imperial Tobacco, Burger King, Campofrío, DKV Seguros, GFK, Kantar Media, Mindshare, Nielsen, Telefonica, Vodafone.Candidate Profile... [-]

Master In Sports Marketing Management

Campus Full time Part time 9 - 12 months October 2018 Spain Madrid Spain Online + 2 more

The Master in Sports Marketing Management covers a need for professionalization in the world of sports marketing. It is a sector of enormous opportunities for national and international development, and assumes that future professionals who want to be employed in this sector, must acquire specialized knowledge, which allows them to execute an adequate management, exploitation and use of opportunities and challenges that arise. . [+]

Master of reference in Spain in the field of marketing and sports.

The Master in Sports Marketing Management covers a need for professionalization in the world of sports marketing. It is a sector of enormous opportunities for national and international development, and assumes that future professionals who want to be employed in this sector, must acquire specialized knowledge, which allows them to execute an adequate management, exploitation and use of opportunities and challenges that arise. .

characteristicsThe Sport Business industry is a sector that needs more and more specialized professionals capable of providing value and sports marketing solutions.The impact of sport on the Spanish economy already represents 2.5% of the national GDP, and it is estimated that it will continue to grow at a faster pace than other sectors. It is one of the sectors with the most growth from the economic and social point of view.Differential Factors400 hours22 experiences cases10 masterclass28 hours of tutoring... [-]