Escuela de Negocios y Dirección

Introduction

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Why Choose Us?

All professionals School of Business and Management, Enyd, are coordinated with the aim to provide a 100% practical training to ensure its application in day to day work. The goal is to help the specialization and development of new knowledge adjusting to the demands of today's market.

More than 30,000 students have already trusted us, the European University Miguel de Cervantes supports the studies we teach. Meet the School of Business and ManagementWe will accompany you throughout the entire process of professional improvement and support entrepreneurial projects possible. Access our online training in the areas of: business management, marketing, advertising, business management, digital marketing, human resources, corporate finance, business consultancy, stock exchange and capital market... Choose between different levels of learning: technical courses, advanced courses, master's and MBA.

Meet Enyd and benefit from ongoing training sessions, both virtual and face-to keep you updated. Attend networking events we organize in our center entrepreneurs.

Because our goal of continuous improvement and adjustment to the demands of today's market, School of Business and Management It has a specialized center in the Business creation, Sector Emprende, In which it supports entrepreneurs and Start up. Through SECTOR EMPRENDE our students can access specialized to get their projects entrepreneurship training. You can enlist the help of professionals specialized in launching new companies, Access events Networking, conferences, seminars... The work and effort over the years to provide specialized training have made us a reference for both professionals and companies. The numbers speak for themselves: more than 12,000 students trained in more than 50 countries, more than 300 agreements with companies ... Call and known Enyd.

You're not alone
Contact specialized tutors and your academic advisor to resolve all doubts.

100% practical training
All our courses and master's programs are aimed at the application of learning through cases, exercises ...

Webinars and workshops
We organize virtual classes and workshops for our Online virtual courses.

Placements
You can do internships in companies through our courses and master's degrees.

University degree
Our programs are endorsed by the European University Miguel de Cervantes.

Adapted to you
We make available educational resources available 24h, video recorded classes, educational videos, multimedia content ...

This school offers programs in:
  • Spanish

View master programs »

Programs

This school also offers:

Master

Master In Digital Business - Mdb

Campus Full time 1 year September 2017 Spain Madrid

With the Master in Digital Business you will be able to do all this and much more, designing viable strategies for the new 2.0 business models, managing the digital transformation of any company and developing the fundamental competences to provide the most competitive solutions. [+]

Experts and analysts agree: the digital transformation in companies will accelerate in the coming years. The management function in the company must be oriented to the decision making in digital environments. The startup and digital companies require professionals who understand the current ecosystems and markets that are open to innovation, able to lead multidisciplinary teams and make decisions in changing environments. With the Master in Digital Business you will be able to do all this and much more, designing viable strategies for the new 2.0 business models, managing the digital transformation of any company and developing the fundamental competences to provide the most competitive solutions. In MDB the goals you put them: you will accede to a complete vision of the management of digital companies that will allow you to understand and to dominate the present paradigms in the business direction. STRUCTURE OF THE PROGRAM Digital Marketing Plan Structure of a digital marketing plan. Definition of objectives and target audience Scheduling actions. Defining KPI. Metrics. Profitability Analysis (ROI) Advertising Digital I: SEO Operation of search engines. Objectives of our website Planning an SEO campaign. Factors positioning SEO Budget. Analysis of an SEO campaign Digital Advertising II: SEM SEM. Search Engine Marketing. Introduction and basic concepts. Google Adwords. Introduction and basic concepts. key metrics. Planning a Google Adwords campaign. Keywords. Match types. Budget. How Google calculates the Ad Rank? Campaign optimization. Analysis of an SEM campaign Digital Advertising III Planning and procurement of digital media. Inbound marketing. Advertising on social networks.... [-]

Master In Internet Marketing And Digital Strategy

Campus Full time 1 year September 2017 Spain Madrid

The Master in Internet Marketing and Digital Strategy seeks to equip students with the theoretical knowledge and key skills to develop a successful career in the digital environment. [+]

A MASTER FOR MANAGING COMPANY MARKETING 2.0 The digital economy has a determining factor, change and constant innovation. New environments, new technological solutions, new business models, new forms of communication with customers are constantly appearing. Given this situation, the definition of corporate and marketing strategies are a key element for business development. The domain of communications media offered by the technologies and internet, the current ways of communicating with the customer, selling through digital media, ... Are part of the key competencies that a 21st century professional must master. The Master of Internet Marketing and Digital Strategy Seeks to provide students with the theoretical knowledge and key skills to develop a successful career in the digital environment. Digital Marketing Plan Structure of a digital marketing plan. Definition of objectives and target audience. Scheduling actions. Defining KPI. Metrics. Profitability Analysis (ROI). I Digital Advertising: Search Engine Optimization - SEO Operation of search engines. Objectives of our website. Planning an SEO campaign. Factors positioning SEO Budget. Analysis of a SEO campaign. Digital II Advertising: Search Engine Marketing - SEM SEM. Search Engine Marketing. Basic concepts. Google Adwords I. Google Adwords II. Advertising Digital III Planning and procurement of digital media. Inbound marketing. Advertising on social networks. E-mail marketing. Affiliate Marketing. Display and enriched Advertising. programmatic advertising. Retargeting. Mobile marketing. Content Marketing. Gamification and Advergaming Landingpages creation and optimization. Campaign analysis and profitability analysis. Customer Management Relational marketing. Customer experience. Management and Social Networking Strategy Facebook. Linkedin. Twitter. Youtube. Google +. graphic social... [-]

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Contact
Location address
Calle Alvarado, 26
Madrid, 28039 ES
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