Masters in Corporate Communications

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Communication is a dynamic process: the media society has led to a close the way organizations communicate with all its stakeholders, both internal and external. The Web 2. 0, in turn, has become the new social technologies (virtual communities, blogs, podcasts, etc.) on matters of relationship between consumers and businesses.

Full Time Master Program in Corporate Communications of EAE Business School is designed to train managers in new media management tools of communication, so apply them in achieving their goals.

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After completing the course students will be able to:

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Master in Marketing and Sales Management

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The marketing of products and services are faced with increasingly demanding consumers and new distribution channels. The new information technologies energize all market players, dominate serves to provide a competitive response in a global environment and local time.

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to develop marketing policies able to be guided by the possible scenarios.

Through the development of the program is intended to achieve the fund objectives amental following:

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Master in Human Resources

The Master in Human Resource Management focuses on the development of people within the organization and the role to be played by HR management to achieve this objective is achieved not only but also is aligned with company strategy .

We will answer many key questions in the field of human resources: What is the role of Director of Human Resources and what goals should be? How to find the balance between talent and crisis? What skills and abilities allow Human Resources to bring to the changing reality of companies?

We will address the implementation of the overall mission of the company with a dual objective: to improve the working environment and ensure that employees perceive the company as a Best Place to Work.... [-]

Consumption is a human activity that occupies a central place in our society, which some characterize as a "consumer society". The evolution of economic growth and the emergence of new values in societies as progress is made in social development cause structural changes in the way citizens decide on their lifestyles, preferences and consumption habits. All this in a context of acceleration of social evolution and in the midst of a sustainability crisis of dimensions difficult to grasp.

In this context, the understanding of the evolution of consumption is an excellent observatory of social evolution from an economic perspective with a direct impact on the detection and evaluation of business opportunities and the creation of new values that respond to new social and economic needs. the new ways of life.... [-]

Nowadays, a significant part of the projects takes place in dynamic environments, with a high innovation component, so that changes are not seen as a threat but as an opportunity for development and learning.

Agile methodologies are already a reality and a requirement in the current business fabric, and its domain is a competitive need for the Project Managers of the 21st century. Growing is the number of projects that demand an 'agile approach' of management, as the predictive or waterfall framework is not effective; Therefore, the present Master in Agile Methodologies and Product Development deepens the agile development of new products through high performance teams oriented to innovation, regardless of the sector or market.... [-]

The Master in Big Data

This large amount of data is a revolution within companies due to their volume, volatility and complexity. On the one hand it requires the implementation of Big Data technologies capable of storing and visualizing this data and on the other hand it requires specialized technical profiles in different areas that assume the challenges that this revolution entails.

Currently, profiles in Big Data, Data Science and Data Analytics are the most demanded in a market that is not able to meet this demand with existing resources. In this context, the Master in Big Data was born

Enroll in this master's degree at the Polytechnic University of Catalonia and control all types of knowledge and tools related to web analytics. The Master in Big Data... [-]

The recent international financial crisis has revealed the existence of regulatory deficiencies and the control and supervision systems of many companies that have weighed the resilience of important sectors of activity in an unfavorable economic environment, causing risks for the stability of the global economic system . In order to respond to this phenomenon, the institutions of international financial governance have deployed a tedious normative activity that affects regulatory compliance mechanisms, their practical application modalities and their importance when exempting criminal responsibility in which companies may incur.

The classic financial sector, together with the advancement in new areas of business innovation, such as the so-called "start-ups" or "finTechs", raises great business opportunities in scenarios where deregulation is frequently the usual pattern that represents, in turn, a risk to the stability of the system when the appropriate control mechanisms are not put in place.... [-]

According to a study by ManPower, around 40% of employers show a shortage of talent. The magazine Forbes considers, in one of its articles on the situation of the labor market, that we are not in a crisis of employment but in a crisis of abilities. The professions with a high digital content have given rise to the so-called unemployed professions because there is a lack of professionals in the labor market and companies have entered into a frantic battle to capture and retain these professional profiles. The World Economic Forum conducted a study in which determined that by 2020 among the 10 skills most in demand are creativity, the ability to solve complex problems and critical thinking.... [-]

The Economic Analysis of Law is a way of approaching the legal world with a different method from the traditional analysis applied by jurists. Through this methodology, economic reasoning is applied to analyze laws and other regulatory systems, such as contracts, jurisprudence and any type of social regulation. The main objective of the AED is the search for efficiency in legal systems and other mechanisms of social organization, such as institutions and public policies.

From the point of view of the AED, the rules and public policies are understood as a source of incentives and reflection on their legal, economic and social consequences. This approach constitutes the most important innovation in the field of Law in recent decades and has an increasing influence in the law schools of the best universities in the world. The 21st century lawyers face the enormous challenge of mastering the tools provided by the social sciences, in order to enhance their professional development in a world that demands multidisciplinarity on a daily basis. Thus, this program offers a unique opportunity to carry out interdisciplinary and official postgraduate studies strengthening legal knowledge through interaction with the Economy and other social sciences.... [-]

Entrepreneurship has long been considered as an important factor for advancing the economic prosperity of societies and individuals. Entrepreneurship adds value through new business activities and through innovations that optimize resources, processes, industries and opportunities, which in turn create business value, as well as greater social and individual wealth.

This spirit provides a vital force for economic growth, the sustainable use of resources and the revitalization of organizations and communities. Entrepreneurs are among the happiest people in the world when it comes to well-being and satisfaction with their working conditions, according to the Global Entrepreneurship Monitor 2013 report.... [-]

The Master in Financial Markets is designed to prepare financial managers who can cope with economic change and necessary advance solvency demanded by today's organizations. Financial professionals that are flexible, direct and lead teams know, have the skills to create value at all times capacity, allocated and distributed financial resources in the most efficient manner possible and, above all, contribute to the management of the company in achieving its objectives thanks to its strategic vision.

In short, professionals who need to support their knowledge and professional qualification with an official accreditation, for which the procedure is designed our Masters.

Five Reasons for the Master in Financial Markets SEA:... [-]

The Master in International Business is a program aimed at the management of international business, and focused on all aspects of business management. The program integrates the theme related to all areas of business activity in an effort to develop the most reliable policies and strategies that successfully achieve the objectives of a company in an international environment. The business world requires experienced professionals with advanced knowledge in various fields of effective management, while at the same time demanding personal skills such as flexibility, adaptability, reflection, resolution and creativity.

The master's degree in International Business is based on the four fundamental elements of a successful international commercial education: functional methods and techniques, personal development, the importance of making strategic information decisions and aspects related to creativity and innovation. All of them are crucial to establish roles in the multinational and multicultural firms of today, which participate in an environment of global environments in constant evolution.... [-]

Currently, any manager is currently required a high level of technical skills, a strategic vision of the business and greater skills as managers of talent, teams and, ultimately, as managers of people. Thus, new generations face leadership needs that require managers who are people and talent developers, and who are capable of proposing motivating and enriching challenges. In parallel, this need to manage talent is generating new professional profiles based on their identification, in the evaluation of areas of potential improvement and in the implementation of activities to optimize the ability of this talent to achieve its goals.

The Master in Leadership and Coaching aims to meet the professional needs of those interested in channeling their professional career in this direction.... [-]

Technology and the new digital ecosystem, above all the Internet and social networks, have changed the way we inform ourselves and buy as consumers, as well as the way we communicate and relate to our customers. The main factors that explain this change are:

• The Internet is a means of mass communication, bidirectional and used throughout the world. • Internet protocol allows to be supported by multiple devices: TV, smartphones, tablets, computers and even appliances. • The Internet allows us to measure the results of any campaign or action that we carry out. • Internet facilitates completing the transaction within the same means of communication. • Internet supposes the rupture with the traditional models of distribution, since it allows us to dispense with the distribution chain and establish a 100% direct contact. • Finally, trends such as virtual reality applied to the user, Big Data or the developments in IoT (Internet of Things) present us a highly changing world, where onmicanalidad and the breaking of the barrier between online and offline is more patent .... [-]

The Master in Organization of Events, Protocol and Business Tourism aims to train professionals and managers to lead business projects focused on the planning and management of different types of events (especially Meetings, Incentives, Conferences and Exhibitions, as well as congresses and conferences). conventions, professional fairs), dominate the concepts of protocol and communication strategies and public relations and generate tourism development focused on the segment of quality business tourism, as well as the business perspective necessary to be efficient in decision-making .

The Master is taught in Barcelona as a business destination and world-class congresses, such as the Mobile World Congress, Bridal Week or the City Innovation Summit, which is used for the practical delivery of certain subjects.... [-]

The Master in Logistics enables the student to face a totally globalized, competitive and changing economy, which requires companies and organizations a higher level of efficiency and productivity. To survive in the markets in which they operate, companies and organizations need professionals who know and use a wide range of management techniques and tools, who know how to exploit information technology systems and who are also in a position to discover and exploit new technologies. niches of global business development.

One of the areas where companies and organizations can influence with greater power to increase this efficiency is the management of operations and, in particular, the logistics and supply chain management. From an integral point of view, logistics manages the flow of information and especially goods from the supplier to the final customer, so its impact on the service provided by the company is maximum. The supply chain management therefore becomes an essential tool to maintain and increase the level of competitiveness of the company in the markets in which it operates or, more important if possible, plans to operate in the future.... [-]

Master in Management and Financial Management

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The Finance Department is faced with complex decisions that affect the value of the company. Functions, processes and investments need to be managed in a balanced way to provide such capital to the organization and create value for all stakeholders involved.

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The Master in Financial Management Full Time EAE Business School provides the tools and skills to lead a financial structure that suits and supports the company's global strategy. The Financial Management prepares you for the design and implementation of information systems, management and cost control viable and valuable business.

Masters in Project Management

The current market dynamics and the business environment causes companies and organizations have the need to manage multiple projects in parallel. Therefore, the market demand Project Managers (or Project Managers) to know at all times what the project status, scope and results, which is essential for business growth.

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The Full Time Master in Project Management, business responding to this demand, is designed to train professionals who can manage, plan, organize and manage complex projects and global efficiently and effectively.Trained project managers to lead teams and know how to align the company's current needs with the demands of the global standard of the Project Management Institute (PMI): minimize risks, create new business opportunities and achieve the planned objectives . ... [-]