Master in Marketing Management

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Recent years have seen how companies must learn to operate in an environment increasingly dynamic, competitive and globalized world, influenced by the Internet and new ways to communicate with our customers.

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The new information technologies energize all market players, so mastering these technologies serves to provide a competitive response in a global environment and local time. The market has also seen as consumers increasingly demanding and better informed we are forced to reinvent how we communicate with them. Saturation advertising, the search for new distribution channels or the new way of eating that have brought the digitization and the Internet are factors to consider. ... [-]

The current dynamism of the market and the business environment means that companies and organizations have the need to have a project manager to take them in parallel. In this environment the figure of the Project Manager acquires a fundamental importance in organizations and companies of all sizes, since it is a key profile when designing an efficient strategic planning of the business that takes advantage of all the available resources.

On the other hand, globalization, the appearance of new competitors or the rapid changes of business strategies mean that Project Managers, in addition to having to have very broad knowledge as a project manager, must also have highly developed personal skills. and performance.... [-]

Masters in Corporate Communications

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Communication is a dynamic process: the media society has led to a close the way organizations communicate with all its stakeholders, both internal and external. The Web 2. 0, in turn, has become the new social technologies (virtual communities, blogs, podcasts, etc.) on matters of relationship between consumers and businesses.

Full Time Master Program in Corporate Communications of EAE Business School is designed to train managers in new media management tools of communication, so apply them in achieving their goals.

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After completing the course students will be able to:

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Master in Business Management and Sales Management

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In a short time we have witnessed the globalization, the development of new information technologies, comprehensive introduction to the Internet in our lives and new patterns of buying behavior of customers.

Clearly there is a new business paradigm, where the sale is not an end but a means to achieve customer loyalty. In this context, business managers need to strengthen existing and develop new skills that enable them to successfully address the professional and personal challenges they face.

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The Master in Business Management and Sales Management teaches participants to manage sales teams in a changing and increasingly globalized, a thorough knowledge of our customers and, ultimately, to handle the tools necessary to achieve sales targets marked by the organization. ... [-]

In recent years, the evolution of the world economy and financial markets has been affected by five factors:

• The growing globalization of economic activity in general and financial activity in particular. • The accelerated process of economic and financial concentration. • The increase of business competitiveness. • The liberalization of markets. • Changes in the management of companies, increasingly oriented to the creation of value.

These characteristics have given rise to the appearance of new products and financial markets, as well as to important changes in the techniques of financial resources management. The main consequence is that there have been profound changes in the functions and objectives of the departments in this area.... [-]

Business Intelligence (BI) has become a vital aspect and an important economic engine for the business world in recent years. This concept covers various scientific and technological fields, such as data mining, data-business warehousing, dashboards, content analytics, business process management or visual analytics, and requires competencies in the areas of information systems, decision-making science, software engineering, innovation and business management. Thus, technology management has become a key factor to ensure business success.

The companies that implement innovative technological projects, with professionals specialized in this area, are more competitive in a market whose needs are changing constantly and quickly. Currently, highly qualified professionals with innovative vision are required, with the objective of managing and managing information technologies.... [-]

The Economic Analysis of Law is a way of approaching the legal world with a different method from the traditional analysis applied by jurists. Through this methodology, economic reasoning is applied to analyze laws and other regulatory systems, such as contracts, jurisprudence and any type of social regulation. The main objective of the AED is the search for efficiency in legal systems and other mechanisms of social organization, such as institutions and public policies.

From the point of view of the AED, the rules and public policies are understood as a source of incentives and reflection on their legal, economic and social consequences. This approach constitutes the most important innovation in the field of Law in recent decades and has an increasing influence in the law schools of the best universities in the world. The 21st century lawyers face the enormous challenge of mastering the tools provided by the social sciences, in order to enhance their professional development in a world that demands multidisciplinarity on a daily basis. Thus, this program offers a unique opportunity to carry out interdisciplinary and official postgraduate studies strengthening legal knowledge through interaction with the Economy and other social sciences.... [-]

Entrepreneurship has long been considered as an important factor for advancing the economic prosperity of societies and individuals. Entrepreneurship adds value through new business activities and through innovations that optimize resources, processes, industries and opportunities, which in turn create business value, as well as greater social and individual wealth.

This spirit provides a vital force for economic growth, the sustainable use of resources and the revitalization of organizations and communities. Entrepreneurs are among the happiest people in the world when it comes to well-being and satisfaction with their working conditions, according to the Global Entrepreneurship Monitor 2013 report.... [-]

The Master in Financial Markets is designed to prepare financial managers who can cope with economic change and necessary advance solvency demanded by today's organizations. Financial professionals that are flexible, direct and lead teams know, have the skills to create value at all times capacity, allocated and distributed financial resources in the most efficient manner possible and, above all, contribute to the management of the company in achieving its objectives thanks to its strategic vision.

In short, professionals who need to support their knowledge and professional qualification with an official accreditation, for which the procedure is designed our Masters.

Five Reasons for the Master in Financial Markets SEA:... [-]

Master in Supply Chain Management

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Today, thanks to globalization, any company can operate in a global market. Thus, improving competitiveness will be given both by the quest for resources and components at the best price as segmented markets in which to sell more.

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The management of the supply chain is undoubtedly an essential tool for maintaining and increasing competitiveness. The Master of Supply Chain Management teaches logistics managers to use this tool and make it a competitive advantage over our competitors, whether local, national or global.

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Our program seeks to balance five key aspects of logistics, operational management, technical knowledge, the use of information technologies, people management and strategic positioning. Also study some aspects of logistics that are currently in trend and business management, and environmental management, Corporate Social Responsibility and Integrated logistics processes. ... [-]

Master in Management Accounting and Control

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The Master in Management Accounting and Control is a modular structure through two different graduate programs: the Graduate Management Graduate Accounting and Management Control.

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When running an organization in today's business ecosystem, with a globalized economy and increasingly competitive, information has become a basic factor in the decision making process. For this process can be developed efficiently is essential that the information that supports capture with total accuracy, the business reality that we face.

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The accounts are presented as the best tool to capture all this financial information, and is a basic pillar when planning future strategies of the organization. The manager needs to have accurate and useful information for decision-making, and for that the accounts should be organized so that it is the hub of information and business management. ... [-]

Masters in Financial Management (Part Time / Weekends)

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The Finance Department is faced with complex decisions that affect the value of the company. Functions, processes and investments need to be managed in a balanced way to provide capital to the organization and create value for all stakeholders involved.

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The Master in Financial Management EAE Business School provides the tools and skills to conduct a financial structure that suits and supports the overall strategy of the company. The Financial Management prepares you for the design and implementation of information systems, management and cost control viable and valuable business.