Master in Marketing Management

 

Recent years have seen how companies must learn to operate in an environment increasingly dynamic, competitive and globalized world, influenced by the Internet and new ways to communicate with our customers.

 

The new information technologies energize all market players, so mastering these technologies serves to provide a competitive response in a global environment and local time. The market has also seen as consumers increasingly demanding and better informed we are forced to reinvent how we communicate with them. Saturation advertising, the search for new distribution channels or the new way of eating that have brought the digitization and the Internet are factors to consider. ... [-]

Masters in Corporate Communications

 

Communication is a dynamic process: the media society has led to a close the way organizations communicate with all its stakeholders, both internal and external. The Web 2. 0, in turn, has become the new social technologies (virtual communities, blogs, podcasts, etc.) on matters of relationship between consumers and businesses.

Full Time Master Program in Corporate Communications of EAE Business School is designed to train managers in new media management tools of communication, so apply them in achieving their goals.

 

After completing the course students will be able to:

 

- Leading corporate image strategies and organizational identity that help define the personality of a company as customers, shareholders, suppliers and society in general perceive the values ​​of transparency and effectiveness. ... [-]

Master in Business Management and Sales Management

 

In a short time we have witnessed the globalization, the development of new information technologies, comprehensive introduction to the Internet in our lives and new patterns of buying behavior of customers.

Clearly there is a new business paradigm, where the sale is not an end but a means to achieve customer loyalty. In this context, business managers need to strengthen existing and develop new skills that enable them to successfully address the professional and personal challenges they face.

 

The Master in Business Management and Sales Management teaches participants to manage sales teams in a changing and increasingly globalized, a thorough knowledge of our customers and, ultimately, to handle the tools necessary to achieve sales targets marked by the organization. ... [-]

Master in Marketing and Sales Management

 

The marketing of products and services are faced with increasingly demanding consumers and new distribution channels. The new information technologies energize all market players, dominate serves to provide a competitive response in a global environment and local time.

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to develop marketing policies able to be guided by the possible scenarios.

 

Through the development of the program is intended to achieve the fund objectives amental following:

 

- To train the participants with knowledge and techniques to develop the necessary skills to identify opportunities, threats and changes in the competitive environment of the company and guide the company's strategy in terms of possible scenarios. ... [-]

Master in Human Resources

 

The Master in Human Resource Management focuses on the development of people within the organization and the role to be played by HR management to achieve this objective is achieved not only but also is aligned with company strategy .

We will answer many key questions in the field of human resources: What is the role of Director of Human Resources and what goals should be? How to find the balance between talent and crisis? What skills and abilities allow Human Resources to bring to the changing reality of companies?

We will address the implementation of the overall mission of the company with a dual objective: to improve the working environment and ensure that employees perceive the company as a Best Place to Work.... [-]

The Master in Financial Markets is designed to prepare financial managers who can cope with economic change and necessary advance solvency demanded by today's organizations. Financial professionals that are flexible, direct and lead teams know, have the skills to create value at all times capacity, allocated and distributed financial resources in the most efficient manner possible and, above all, contribute to the management of the company in achieving its objectives thanks to its strategic vision. In short, professionals who need to support their knowledge and professional qualification with an official accreditation, for which the procedure is designed our Masters. Five Reasons for the Master in Financial Markets SEA: It is the best Masters taught finance at Barcelona and third best master finance Spain according to the ranking "250 best masters" made ​​by El Mundo in 2015. The program prepares to pass the certification exam EFA (European Financial Advisor) EFPA (European Financial Planning Association), the leading European association of financial professionals. The Master of Finance more focused on career development. The program incorporates the realization of curriculum practices in companies in the banking and finance sector. The most complete and practical program. Updated annually, includes a simulator Stock Exchange and the creation of a Plan of Banking and Financial Markets. EAE is one of the top 30 business schools in the world (Ranking 2014 America Economia) and the second most reputable school of business Spain (Ranking Merco 2015) With the Master in Financial Markets you will learn about: STRATEGIC DECISIONS: Optimize... [-]

Companies and organizations are more aware than ever that one of their key assets when it comes to standing out from the competition is their team of people and, as such, the management and supervision of its Human Resources department. A company’s people are the driving force behind the design, implementation and management of the business project. As such, it is crucial that companies are increasingly oriented towards their employees. Therefore, Human Resources Managers must be professionals who are equipped to lead a department that connects and works with all of the company’s business activities and, at the same time, be able to adapt to changes in the environment. The department is at the core of the company’s strategy and the driving force behind generating a clear competitive advantage. The role of Human Resources must be at the very heart of the company’s strategy and its management, as it is a key factor in setting the company apart from its rivals. The Master in Human Resources Management is designed to equip Human Resources professionals to respond to the needs and challenges of the market from the perspective of people management. Professionals who embrace change as the most effective way of generating competitive advantages, who can capitalize on new technologies, who have a solid grasp of the new generations of professionals joining the employment market, who fully understand the importance of the work/life balance and ethical conduct, and who are committed to developing, attracting and retaining talent as the best way... [-]

Master in Marketing & Sales in Barcelona / Madrid Globalization, new information technologies and new distribution channels are changing marketing’s point of view. Also, consumers have become more and more demanding and have more information, so they are fully aware of what they want and need. All companies need professionals in their Marketing area, capable of successfully leading the correct combination of the three main elements offered by this Master Degree: solid marketing training and knowledge, the skills necessary to know how to respond to the current market and environment and the ability to turn the existing technologies into a competitive advantage. The EAE’s Master in Marketing & Sales in Madrid or Barcelona has three objectives presented in three main areas: To develop the knowledge, skills and attitudes those allow people to contribute towards the marketing area in an efficient manner: Identifying opportunities, threats and changes to the company’s competitive environment and guiding the company’s strategy according to possible scenarios and specific cases. To develop management skills in participants to allow them to succeed in their professional life: Being able to communicate and encourage work teams in a globalized, diverse and multicultural environment, standing out for leadership and negotiation. To provide a clear view of the opportunities and risks of the new marketing trends, and to know how to adapt the company to a new competitive environment: Being able to lead the implementation of new operational management systems aimed at the market and the consumer. Program Introduction to Business Organization:... [-]

The current market dynamism and business environment have led to companies and organizations needing to manage numerous projects in parallel. Within this context, the figure of Project Manager takes on a key importance in organizations and companies of all sizes, as they play a critical role in terms of designing efficient business strategies that take full advantage of the available resources. Meanwhile, globalization, the emergence of new competitors and sudden changes in business strategies mean that, as well as being equipped with an in-depth knowledge of project management, Project Managers also need to have highly developed personal skills and performance competencies. In response to this business demand, the Master in Project Management is designed to equip executives to lead, plan, organize and oversee complex global projects efficiently and effectively. Professionals equipped to lead teams based on the development of executive skills and techniques required by directors. In short, Project Directors who can align the present needs of companies in terms of project management with the current requirements stipulated in the global standard of the Project Management Institute (PMI): minimizing risks, creating new opportunities and achieving the objectives that have been set. Top 5 reasons to do EAE’s Master in Project Management: EAE Business School is a Registered Education Provider (REP) certified by the Project Management Institute (PMI), the leading international association of Project Management professionals. To achieve this certification, REP institutions of the PMI have to comply with a rigorous set of quality standards, both in terms of the content... [-]

Master in Supply Chain Management

 

Today, thanks to globalization, any company can operate in a global market. Thus, improving competitiveness will be given both by the quest for resources and components at the best price as segmented markets in which to sell more.

 

The management of the supply chain is undoubtedly an essential tool for maintaining and increasing competitiveness. The Master of Supply Chain Management teaches logistics managers to use this tool and make it a competitive advantage over our competitors, whether local, national or global.

 

Our program seeks to balance five key aspects of logistics, operational management, technical knowledge, the use of information technologies, people management and strategic positioning. Also study some aspects of logistics that are currently in trend and business management, and environmental management, Corporate Social Responsibility and Integrated logistics processes. ... [-]

MIB Barcelona / Madrid The Master of International Business is a general program of educational training in international business management, which focuses on all aspects of corporate administration. The program integrates studies in all the areas of business activity in an effort to develop the most reliable policies and strategies that successfully achieve the objectives of a company in an international environment. The world of business requires experienced professionals with advanced knowledge in various fields of effective management, while at the same time demands personal skills such as flexibility, adaptability, reflection, resolution and creativity. The MIB is based around the four fundamental elements of a successful international business education: functional methods and techniques, personal development, the importance of strategic information decision-making, and aspects corresponding to creativity and innovation. They are all crucial to establish roles in today's multinational and multicultural firms engaged in the constantly evolving world of global business. The main objectives of the Master in International Business in Barcelona or Madrid are: Train leaders able to evolve within the heart of complex international markets, and capable of inducing and managing flexibility and changes in reaction to new technologies, the appearance of new markets and social evolution. Create leaders who are open-minded and receptive, capable of communicating and being creative. Program Business communication skills E-Business strategy Global Economics Leadership and Management Skills Financial Management Corporate Internationalization Cross Cultural Management International Marketing Managing Risk in International Finance International Taxation International Project Management International Business Law International Human Resource Management Strategic... [-]

Master in Management Accounting and Control

 

The Master in Management Accounting and Control is a modular structure through two different graduate programs: the Graduate Management Graduate Accounting and Management Control.

 

When running an organization in today's business ecosystem, with a globalized economy and increasingly competitive, information has become a basic factor in the decision making process. For this process can be developed efficiently is essential that the information that supports capture with total accuracy, the business reality that we face.

 

The accounts are presented as the best tool to capture all this financial information, and is a basic pillar when planning future strategies of the organization. The manager needs to have accurate and useful information for decision-making, and for that the accounts should be organized so that it is the hub of information and business management. ... [-]

Master in Management and Financial Management

 

The Finance Department is faced with complex decisions that affect the value of the company. Functions, processes and investments need to be managed in a balanced way to provide such capital to the organization and create value for all stakeholders involved.

 

The Master in Financial Management Full Time EAE Business School provides the tools and skills to lead a financial structure that suits and supports the company's global strategy. The Financial Management prepares you for the design and implementation of information systems, management and cost control viable and valuable business.

 

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Masters in Project Management

The current market dynamics and the business environment causes companies and organizations have the need to manage multiple projects in parallel. Therefore, the market demand Project Managers (or Project Managers) to know at all times what the project status, scope and results, which is essential for business growth.

 

The Full Time Master in Project Management, business responding to this demand, is designed to train professionals who can manage, plan, organize and manage complex projects and global efficiently and effectively.Trained project managers to lead teams and know how to align the company's current needs with the demands of the global standard of the Project Management Institute (PMI): minimize risks, create new business opportunities and achieve the planned objectives . ... [-]