EAE Business School

The Master in Logistics enables the student to face a totally globalized, competitive and changing economy, which requires companies and organizations a higher level of efficiency and productivity. To survive in the markets in which they operate, companies and organizations need professionals who know and use a wide range of management techniques and tools, who know how to exploit information technology systems and who are also in a position to discover and exploit new technologies. niches of global business development.

One of the areas where companies and organizations can influence with greater power to increase this efficiency is the management of operations and, in particular, the logistics and supply chain management. From an integral point of view, logistics manages the flow of information and especially goods from the supplier to the final customer, so its impact on the service provided by the company is maximum. The supply chain management therefore becomes an essential tool to maintain and increase the level of competitiveness of the company in the markets in which it operates or, more important if possible, plans to operate in the future.... [-]

The business environment evolves rapidly. Globalization, new information technologies and new sales and distribution channels that have arisen thanks to the Internet have changed both marketing strategies and the way we sell. Competing in global environments has increased the number of markets in which we can operate, but also the number of competitors that we face, so it is necessary to address the commercial and marketing direction from a more innovative perspective: consumers every time They are more demanding and have more information, so they are more clear about what they want and need. For these reasons it is so important to be well trained in areas such as Commercial Management and Marketing.... [-]

Master in Marketing & Sales in Barcelona / Madrid

Globalization, new information technologies, and new distribution channels are changing marketing’s point of view. Also, consumers have become more and more demanding and have more information, so they are fully aware of what they want and need.

All companies need professionals in their Marketing area, capable of successfully leading the correct combination of the three main elements offered by this Master Degree: solid marketing training and knowledge, the skills necessary to know how to respond to the current market and environment and the ability to turn the existing technologies into a competitive advantage.

The EAE’s Master in Marketing & Sales in Madrid or Barcelona has three objectives presented in three main areas:... [-]

The Master of International Business (MIB) is a general programme with a particular focus on the international aspects of management needed in today’s business world. The programme integrates studies in all of the areas of business activity in a quest to develop the most reliable policies and strategies that successfully achieve the objectives of a company in an international environment. The MIB is underpinned by the four fundamental elements of a successful international business education: Functional methods and techniques; Personal development; The importance of strategic information decision-making; Creativity and innovation.

No businessperson can develop their full creative potential in isolation. With this in mind, the MIB combines academic excellence with an in-depth practical knowledge of business and business planning. In addition, our students are also offered a wide range of corporate visits and meetings, and lectures with managers and top executives from successful corporations.... [-]

The Master in Finance, Management and Financial Management is designed to prepare financial managers to face the economic changes with the solvency and necessary anticipation required by current organizations. Financial professionals who are flexible, are involved in the strategic management of the company, know how to relate to all departments of an organization and are able to optimize decision making in a changing financial economic environment.

The student will have the option, at the end of the school term, of a two-week residential stay at the University of Quebec (Canada).

The master's degree in finance offers the option of doing it on the Barcelona campus, at the Polytechnic University of Catalonia (UPC), one of the academic partners of the school in Barcelona, a city suitable for executive training in finance thanks to its high level competitive and business... [-]

Companies and organizations are more aware than ever that one of the main assets when it comes to differentiating themselves from other competitors lies in their team of people and, therefore, in the management and direction of their Human Resources department. People are the engine of design, implementation and management of the business project, so it is vital that the company is increasingly oriented to your worker. Thus, the Personnel Director must be a professional capable of leading a department that connects and works with all the business activities of the company and, at the same time, knows how to adapt to changes in the environment. Human Resources should be a department that is at the heart of the company's strategy and its management, and that is the engine to generate a recognizable competitive advantage.... [-]

Consumption is a human activity that occupies a central place in our society, which some characterize as a "consumer society". The evolution of economic growth and the emergence of new values in societies as progress is made in social development cause structural changes in the way citizens decide on their lifestyles, preferences and consumption habits. All this in a context of acceleration of social evolution and in the midst of a sustainability crisis of dimensions difficult to grasp.

In this context, the understanding of the evolution of consumption is an excellent observatory of social evolution from an economic perspective with a direct impact on the detection and evaluation of business opportunities and the creation of new values that respond to new social and economic needs. the new ways of life.... [-]

Nowadays, a significant part of the projects takes place in dynamic environments, with a high innovation component, so that changes are not seen as a threat but as an opportunity for development and learning.

Agile methodologies are already a reality and a requirement in the current business fabric, and its domain is a competitive need for the Project Managers of the 21st century. Growing is the number of projects that demand an 'agile approach' of management, as the predictive or waterfall framework is not effective; Therefore, the present Master in Agile Methodologies and Product Development deepens the agile development of new products through high performance teams oriented to innovation, regardless of the sector or market.... [-]

The Master in Big Data

This large amount of data is a revolution within companies due to their volume, volatility and complexity. On the one hand it requires the implementation of Big Data technologies capable of storing and visualizing this data and on the other hand it requires specialized technical profiles in different areas that assume the challenges that this revolution entails.

Currently, profiles in Big Data, Data Science and Data Analytics are the most demanded in a market that is not able to meet this demand with existing resources. In this context, the Master in Big Data was born

Enroll in this master's degree at the Polytechnic University of Catalonia and control all types of knowledge and tools related to web analytics. The Master in Big Data... [-]

The recent international financial crisis has revealed the existence of regulatory deficiencies and the control and supervision systems of many companies that have weighed the resilience of important sectors of activity in an unfavorable economic environment, causing risks for the stability of the global economic system . In order to respond to this phenomenon, the institutions of international financial governance have deployed a tedious normative activity that affects regulatory compliance mechanisms, their practical application modalities and their importance when exempting criminal responsibility in which companies may incur.

The classic financial sector, together with the advancement in new areas of business innovation, such as the so-called "start-ups" or "finTechs", raises great business opportunities in scenarios where deregulation is frequently the usual pattern that represents, in turn, a risk to the stability of the system when the appropriate control mechanisms are not put in place.... [-]

Digitalisation and the impact of social networks on our communication and brand notoriety, among other factors, place us in an increasingly innovative and complex scenario. The establishment of a 100% bidirectional communication in which the citizen can express their concerns and opinions has modified the relationship between the company, its target audience and its environment.

Given the cultural development of communication and the diversity of access to information systems from multiple platforms (internet, smart tv, radio, smartphones, television) we must be increasingly creative when communicating and transmitting our message.

The market is saturated with information, so it is vital to know how to highlight and value what we communicate. It is essential to have an integrating vision of all communication techniques and instruments, in order to consolidate a good strategy through all the channels we have at our disposal.... [-]

According to a study by ManPower, around 40% of employers show a shortage of talent. The magazine Forbes considers, in one of its articles on the situation of the labor market, that we are not in a crisis of employment but in a crisis of abilities. The professions with a high digital content have given rise to the so-called unemployed professions because there is a lack of professionals in the labor market and companies have entered into a frantic battle to capture and retain these professional profiles. The World Economic Forum conducted a study in which determined that by 2020 among the 10 skills most in demand are creativity, the ability to solve complex problems and critical thinking.... [-]

The Master in Entrepreneurship and Innovation is designed to delve into the keys in which entrepreneurship is based as a way of thinking, doing and being, with special attention to teamwork and solving problems in order to create an new value The study and practice of entrepreneurship helps individuals develop important personal skills in areas such as creativity and leadership, as well as reinforce self-confidence.

Entrepreneurship has long been considered as an important factor for advancing the economic prosperity of societies and individuals. Entrepreneurship adds value through new business activities and through innovations that optimize resources, processes, industries and opportunities, and that in turn create business value, as well as greater social and individual wealth.... [-]

The Master in International Business is a program aimed at the management of international business, and focused on all aspects of business management. The program integrates the theme related to all areas of business activity in an effort to develop the most reliable policies and strategies that successfully achieve the objectives of a company in an international environment. The business world requires experienced professionals with advanced knowledge in various fields of effective management, while at the same time demanding personal skills such as flexibility, adaptability, reflection, resolution and creativity.

The master's degree in International Business is based on the four fundamental elements of a successful international commercial education: functional methods and techniques, personal development, the importance of making strategic information decisions and aspects related to creativity and innovation. All of them are crucial to establish roles in the multinational and multicultural firms of today, which participate in an environment of global environments in constant evolution.... [-]

Technology and the new digital ecosystem, above all the Internet and social networks, have changed the way we inform ourselves and buy as consumers, as well as the way we communicate and relate to our customers. The main factors that explain this change are:

The Master in Organization of Events, Protocol and Business Tourism aims to train professionals and managers to lead business projects focused on the planning and management of different types of events (especially Meetings, Incentives, Conferences and Exhibitions, as well as congresses and conferences). conventions, professional fairs), dominate the concepts of protocol and communication strategies and public relations and generate tourism development focused on the segment of quality business tourism, as well as the business perspective necessary to be efficient in decision-making .

The Master is taught in Barcelona as a business destination and world-class congresses, such as the Mobile World Congress, Bridal Week or the City Innovation Summit, which is used for the practical delivery of certain subjects.... [-]

The current dynamism of the market and the business environment means that companies and organizations have the need to manage a multitude of projects in parallel. In this environment, the figure of the Project Manager acquires a fundamental importance in organizations and companies of all sizes, since it is a key profile when designing efficient business strategies that take advantage of all available resources. On the other hand, globalization, the appearance of new competitors or the rapid changes of business strategies mean that Project Managers, in addition to having to have a very broad knowledge in project management, must also have their personal and professional skills highly developed. of performance.... [-]

In recent years, the evolution of the world economy and financial markets has been affected by five factors:

These characteristics have given rise to the appearance of new products and financial markets, as well as to important changes in the techniques of financial resources management. The main consequence is that there have been profound transformations in the functions and objectives of the financial departments.... [-]

The Master in Economic Analysis of Law and Public Management brings you closer to the legal world with a different method from the traditional analysis applied by lawyers. Through this methodology, economic reasoning is applied to analyze laws and other regulatory systems, such as contracts, jurisprudence and any type of social regulation related to the company. The main objective of the AED is the search for efficiency in legal systems and other mechanisms of social organization, such as institutions and public policies, whose objective is to train the student as an expert in legal advice.

From the perspective of the Economic Analysis of Law, legal norms and public policies are understood as a source of incentives and reflect on their legal, economic and social consequences. This approach constitutes the most important innovation within the field of Law in recent decades and has a growing influence in the Law Schools of the best universities in the world. The 21st century advocacy faces the enormous challenge of mastering the tools provided by the social sciences, in order to enhance their professional development in a world that demands multidisciplinarity on a daily basis. Thus, the Master in Economic Analysis of Law and Public Management, offers a unique opportunity to carry out interdisciplinary and official postgraduate studies strengthening legal knowledge through interaction with the Economy and other social sciences, in order to offer an adequate legal and economic advice.... [-]