Master in Marketing Management

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Recent years have seen how companies must learn to operate in an environment increasingly dynamic, competitive and globalized world, influenced by the Internet and new ways to communicate with our customers.

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The new information technologies energize all market players, so mastering these technologies serves to provide a competitive response in a global environment and local time. The market has also seen as consumers increasingly demanding and better informed we are forced to reinvent how we communicate with them. Saturation advertising, the search for new distribution channels or the new way of eating that have brought the digitization and the Internet are factors to consider. ... [-]

The current dynamism of the market and the business environment means that companies and organizations have the need to have a project manager to take them in parallel. In this environment the figure of the Project Manager acquires a fundamental importance in organizations and companies of all sizes, since it is a key profile when designing an efficient strategic planning of the business that takes advantage of all the available resources.

On the other hand, globalization, the appearance of new competitors or the rapid changes of business strategies mean that Project Managers, in addition to having to have very broad knowledge as a project manager, must also have highly developed personal skills. and performance.... [-]

Masters in Corporate Communications

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Communication is a dynamic process: the media society has led to a close the way organizations communicate with all its stakeholders, both internal and external. The Web 2. 0, in turn, has become the new social technologies (virtual communities, blogs, podcasts, etc.) on matters of relationship between consumers and businesses.

Full Time Master Program in Corporate Communications of EAE Business School is designed to train managers in new media management tools of communication, so apply them in achieving their goals.

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After completing the course students will be able to:

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Master in Business Management and Sales Management

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In a short time we have witnessed the globalization, the development of new information technologies, comprehensive introduction to the Internet in our lives and new patterns of buying behavior of customers.

Clearly there is a new business paradigm, where the sale is not an end but a means to achieve customer loyalty. In this context, business managers need to strengthen existing and develop new skills that enable them to successfully address the professional and personal challenges they face.

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The Master in Business Management and Sales Management teaches participants to manage sales teams in a changing and increasingly globalized, a thorough knowledge of our customers and, ultimately, to handle the tools necessary to achieve sales targets marked by the organization. ... [-]

Master in Marketing and Sales Management

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The marketing of products and services are faced with increasingly demanding consumers and new distribution channels. The new information technologies energize all market players, dominate serves to provide a competitive response in a global environment and local time.

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to develop marketing policies able to be guided by the possible scenarios.

Through the development of the program is intended to achieve the fund objectives amental following:

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Master in Human Resources

The Master in Human Resource Management focuses on the development of people within the organization and the role to be played by HR management to achieve this objective is achieved not only but also is aligned with company strategy .

We will answer many key questions in the field of human resources: What is the role of Director of Human Resources and what goals should be? How to find the balance between talent and crisis? What skills and abilities allow Human Resources to bring to the changing reality of companies?

We will address the implementation of the overall mission of the company with a dual objective: to improve the working environment and ensure that employees perceive the company as a Best Place to Work.... [-]

In recent years, the evolution of the world economy and financial markets has been affected by five factors:

• The growing globalization of economic activity in general and financial activity in particular. • The accelerated process of economic and financial concentration. • The increase of business competitiveness. • The liberalization of markets. • Changes in the management of companies, increasingly oriented to the creation of value.

These characteristics have given rise to the appearance of new products and financial markets, as well as to important changes in the techniques of financial resources management. The main consequence is that there have been profound changes in the functions and objectives of the departments in this area.... [-]

Business Intelligence (BI) has become a vital aspect and an important economic engine for the business world in recent years. This concept covers various scientific and technological fields, such as data mining, data-business warehousing, dashboards, content analytics, business process management or visual analytics, and requires competencies in the areas of information systems, decision-making science, software engineering, innovation and business management. Thus, technology management has become a key factor to ensure business success.

The companies that implement innovative technological projects, with professionals specialized in this area, are more competitive in a market whose needs are changing constantly and quickly. Currently, highly qualified professionals with innovative vision are required, with the objective of managing and managing information technologies.... [-]

The Economic Analysis of Law is a way of approaching the legal world with a different method from the traditional analysis applied by jurists. Through this methodology, economic reasoning is applied to analyze laws and other regulatory systems, such as contracts, jurisprudence and any type of social regulation. The main objective of the AED is the search for efficiency in legal systems and other mechanisms of social organization, such as institutions and public policies.

From the point of view of the AED, the rules and public policies are understood as a source of incentives and reflection on their legal, economic and social consequences. This approach constitutes the most important innovation in the field of Law in recent decades and has an increasing influence in the law schools of the best universities in the world. The 21st century lawyers face the enormous challenge of mastering the tools provided by the social sciences, in order to enhance their professional development in a world that demands multidisciplinarity on a daily basis. Thus, this program offers a unique opportunity to carry out interdisciplinary and official postgraduate studies strengthening legal knowledge through interaction with the Economy and other social sciences.... [-]

Entrepreneurship has long been considered as an important factor for advancing the economic prosperity of societies and individuals. Entrepreneurship adds value through new business activities and through innovations that optimize resources, processes, industries and opportunities, which in turn create business value, as well as greater social and individual wealth.

This spirit provides a vital force for economic growth, the sustainable use of resources and the revitalization of organizations and communities. Entrepreneurs are among the happiest people in the world when it comes to well-being and satisfaction with their working conditions, according to the Global Entrepreneurship Monitor 2013 report.... [-]

The Master in Financial Markets is designed to prepare financial managers who can cope with economic change and necessary advance solvency demanded by today's organizations. Financial professionals that are flexible, direct and lead teams know, have the skills to create value at all times capacity, allocated and distributed financial resources in the most efficient manner possible and, above all, contribute to the management of the company in achieving its objectives thanks to its strategic vision.

In short, professionals who need to support their knowledge and professional qualification with an official accreditation, for which the procedure is designed our Masters.

Five Reasons for the Master in Financial Markets SEA:... [-]

Technology and the new digital ecosystem, above all the Internet and social networks, have changed the way we inform ourselves and buy as consumers, as well as the way we communicate and relate to our customers. The main factors that explain this change are:

• The Internet is a means of mass communication, bidirectional and used throughout the world. • Internet protocol allows to be supported by multiple devices: TV, smartphones, tablets, computers and even appliances. • The Internet allows us to measure the results of any campaign or action that we carry out. • Internet facilitates completing the transaction within the same means of communication. • Internet supposes the rupture with the traditional models of distribution, since it allows us to dispense with the distribution chain and establish a 100% direct contact. • Finally, trends such as virtual reality applied to the user, Big Data or the developments in IoT (Internet of Things) present us a highly changing world, where onmicanalidad and the breaking of the barrier between online and offline is more patent .... [-]

Master in Supply Chain Management

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Today, thanks to globalization, any company can operate in a global market. Thus, improving competitiveness will be given both by the quest for resources and components at the best price as segmented markets in which to sell more.

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The management of the supply chain is undoubtedly an essential tool for maintaining and increasing competitiveness. The Master of Supply Chain Management teaches logistics managers to use this tool and make it a competitive advantage over our competitors, whether local, national or global.

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Our program seeks to balance five key aspects of logistics, operational management, technical knowledge, the use of information technologies, people management and strategic positioning. Also study some aspects of logistics that are currently in trend and business management, and environmental management, Corporate Social Responsibility and Integrated logistics processes. ... [-]

MIB Barcelona / Madrid

The Master of International Business is a general program of educational training in international business management, which focuses on all aspects of corporate administration. The program integrates studies in all the areas of business activity in an effort to develop the most reliable policies and strategies that successfully achieve the objectives of a company in an international environment. The world of business requires experienced professionals with advanced knowledge in various fields of effective management, while at the same time demands personal skills such as flexibility, adaptability, reflection, resolution, and creativity.

The MIB is based on the four fundamental elements of a successful international business education: functional methods and techniques, personal development, the importance of strategic information decision-making, and aspects corresponding to creativity and innovation. They are all crucial to establish roles in today's multinational and multicultural firms engaged in the constantly evolving world of global business.... [-]

Master in Management Accounting and Control

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The Master in Management Accounting and Control is a modular structure through two different graduate programs: the Graduate Management Graduate Accounting and Management Control.

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When running an organization in today's business ecosystem, with a globalized economy and increasingly competitive, information has become a basic factor in the decision making process. For this process can be developed efficiently is essential that the information that supports capture with total accuracy, the business reality that we face.

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The accounts are presented as the best tool to capture all this financial information, and is a basic pillar when planning future strategies of the organization. The manager needs to have accurate and useful information for decision-making, and for that the accounts should be organized so that it is the hub of information and business management. ... [-]

Masters in Project Management

The current market dynamics and the business environment causes companies and organizations have the need to manage multiple projects in parallel. Therefore, the market demand Project Managers (or Project Managers) to know at all times what the project status, scope and results, which is essential for business growth.

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The Full Time Master in Project Management, business responding to this demand, is designed to train professionals who can manage, plan, organize and manage complex projects and global efficiently and effectively.Trained project managers to lead teams and know how to align the company's current needs with the demands of the global standard of the Project Management Institute (PMI): minimize risks, create new business opportunities and achieve the planned objectives . ... [-]

Masters in Financial Management (Part Time / Weekends)

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The Finance Department is faced with complex decisions that affect the value of the company. Functions, processes and investments need to be managed in a balanced way to provide capital to the organization and create value for all stakeholders involved.

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The Master in Financial Management EAE Business School provides the tools and skills to conduct a financial structure that suits and supports the overall strategy of the company. The Financial Management prepares you for the design and implementation of information systems, management and cost control viable and valuable business.