ISCSP - Instituto Superior de Ciências Sociais e Políticas

Communication professionals (consultants, publicists, consultants, public relations, marketers); recent graduates from the fields of communication and the like; human resource managers; professional information technology; trainers; and interested in Digital Communication in general.

The frequency of Digital Strategic Communication Graduate It has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service.

Specifically, the objectives include:

THE. Recognize the validity of digital communication tools in strategic terms; B Planning organizational communication processes in the digital environment; C Define and recognize tactics that increase the effect of communication messages in the digital environment; D Managing online presence through change management actions, crisis management and reputation management; E Monitoring and evaluation results online presence and communication investment (ROI); F Optimize and direct communication results, channeling them to overcome objectives: meaning, influence, authenticity and accountability.... [-]

The MPA - Master of Public Administration It aims to establish itself as an increased supply of the School of Social and Political Sciences in a scientific discipline that triggered its genesis, which marked its development, and has contributed decisively to its statement. Through the MPA, the ISCSP will give knowledge and develop essential skills to perform functions in public administration.

The MPA is aimed at all who wish to improve their skills and develop their knowledge of public administration. Anyone who has an undergraduate degree may apply, regardless of scientific training area.

The course second cycle MPA is organized into four semesters, totaling 120 ECTS. The curriculum includes 95 ECTS for Nuclear curricular units mandatory in science Public Administration, 10 ECTS for the scientific area of ​​public policy and 15 ECTS for the scientific area of ​​Management.... [-]

Within the framework of the strategic ISCSP-UTL as the training offer of Cycle II and following the objectives set at the political level objectives for higher education under the Bologna Process, the following objectives were defined:

Deepening skills

As for the degree in Political Science, this objective corresponds to the nuclear configuration of the Bologna Process, as elects the passage of an educational paradigm based on the transmission of knowledge to a paradigm based on the acquisition of skills that, in the case of the second cycle, They must be strengthened in order to ensure that the student acquires an academic specialization (Article 18 of Decree-Law 74/2006).... [-]