RECIPIENTS Communication professionals (consultants, publicists, consultants, public relations, marketers); recent graduates from the fields of communication and the like; human resource managers; professional information technology; trainers; and interested in Digital Communication in general. OBJECTIVES The frequency of Digital Strategic Communication Graduate It has the overall objective to provide students with theoretical and practical skills that promote and assist the integration of digital communication and information media in the strategic management of an organization, brand, product, person or service. Specifically, the objectives include: THE. Recognize the validity of digital communication tools in strategic terms; B Planning organizational communication processes in the digital environment; C Define and recognize tactics that increase the effect of communication messages in the digital environment; D Managing online presence through change management actions, crisis management and reputation management; E Monitoring and evaluation results online presence and communication investment (ROI); F Optimize and direct communication results, channeling them to overcome objectives: meaning, influence, authenticity and accountability. CONDITIONS Minimum qualifications Graduation Other possible scenarios to evaluate the regulation of the course. Number of seats Minimum 12, maximum 30 students Credits 60 ECTS Course structured to crediting the Master's courses QUALIFICATIONS Other situations (see regulation of the course). INVESTMENT Application fee: € 100.00 overall Fee: € 2,000.00 [-]

Presentation The MPA - Master of Public Administration It aims to establish itself as an increased supply of the School of Social and Political Sciences in a scientific discipline that triggered its genesis, which marked its development, and has contributed decisively to its statement. Through the MPA, the ISCSP will give knowledge and develop essential skills to perform functions in public administration. The MPA is aimed at all who wish to improve their skills and develop their knowledge of public administration. Anyone who has an undergraduate degree may apply, regardless of scientific training area. The course second cycle MPA is organized into four semesters, totaling 120 ECTS. The curriculum includes 95 ECTS for Nuclear curricular units mandatory in science Public Administration, 10 ECTS for the scientific area of ​​public policy and 15 ECTS for the scientific area of ​​Management. This 2nd cycle of studies is intended to develop and provide to licensees in particular the following powers: Enable trainees to perform management functions in three specific sectors of public administration, as top managers or middle management. Provide students with the basic framework of management science as a science applied to public administration. Provide students with the models and existing management processes, a public administration comparative perspective. Develop in students skills in leadership enabling them to monitor and manage the ongoing change processes. Qualifying students with information at the level of learn more, know-how and know how to be, crucial to meet the challenges of new public management. Develop the ability... [-]

Goals Within the framework of the strategic ISCSP-UTL as the training offer of Cycle II and following the objectives set at the political level objectives for higher education under the Bologna Process, the following objectives were defined: Deepening skills As for the degree in Political Science, this objective corresponds to the nuclear configuration of the Bologna Process, as elects the passage of an educational paradigm based on the transmission of knowledge to a paradigm based on the acquisition of skills that, in the case of the second cycle, They must be strengthened in order to ensure that the student acquires an academic specialization (Article 18 of Decree-Law 74/2006). This objective presided over the drafting of the new syllabus, since its structure favors the deepening of skills that consolidate those of instrumental training profiles and, above all, of a specific nature. Bet on functional specialization This objective reflects the need to strengthen the profile of the training of a specific nature (raising requirement and rigor of the standards) in order to guide the student for academic specialization pathways that allow a better field of theoretical and practical tools needed to implement and integrate knowledge in specific fields of political science with high levels of professional requirement. Strengthening research valences The curriculum assumes as basic orientation, the focus on strengthening the student's research of skills. In addition to constitute itself as a differentiating valence in relation to the I cycle of studies is intended primarily to provide students with theoretical perspectives, analytical... [-]