WEB AREA MODULES

DIGITAL STRATEGY: online

Overview of all the main online marketing channels, peculiarities and differences between them. From SEO to email marketing, going through social media and coming to mobile, we will try to understand what criteria should guide us in choosing the optimal mix for different types of companies and businesses. We will then discover the integration strategies of the channels aimed at maximizing the contribution of each of them in the cycle that starts from the generation of traffic and must lead to the conversion into sales, considering also offline aspects.

SEM

Module which teaches how to use different PPC (Pay Per Click) tools, thanks to which strategies can be implemented in terms of locations, days, hours as well as interests, age and sex of users. These include Google Adwords and its features of both Keyword advertising and Display Advertising (banner).... [-]

MASTER CONTENT AND PROGRAM IN E-COMMERCE

The E-Commerce course Master course is, among our e-commerce and e-commerce courses in Milan, the one designed to concretely support those who want to start or run an E-commerce project. A team of 15 specialists chosen and coordinated by us will teach you in the 15 training modules in which the course is articulated, all you need to be able to work professionally at the highest levels in the e-commerce world. Below are the 3 main areas in which the Master Course E-COMMERCE is divided:

1. TECHNOLOGIES FOR E-COMMERCE

It starts with an understanding of the different technological options available and the choice of software to be used as a technological platform. Particular attention will be dedicated to the evaluation of the various Open Source solutions such as Magento, Prestashop and others, with insights on how to install them and how to use all the main functionalities, those of Magento (the most widespread platform in the world currently) in particular. In this phase we will also talk about the layout, usability and optimization of the User Experience. At this stage the participants will already be able to put their own e-commerce site online using Magento, the software we consider the best solution to open an online store quickly and at low cost, without giving up the opportunity to use the need to l very wide range of Magento features.... [-]

The Master in Digital Marketing is available both in the evening edition (19-22.30) and in the daytime edition (14.30-18), it can be attended both in the classroom in Milan and live online from all over Italy or still in the formula on demand , freed from frequency schedules. It allows you to integrate 4 months of practical experience (Work Experience) part time, available for both young and old people who can not leave their current job to make a very useful training experience.

PROFESSIONAL OUTLETS

The Masters in digital marketing provides the preparation and certifies the skills necessary to undertake the following careers

Digital Marketing ManagerWeb Marketing ManagerSocial Media Marketing ManagerContent Marketing SpecialistSeo SpecialistSem SpecialistSocial Media SpecialistCommunity ManagerWeb Content Specialist / ManagerWeb TraffickerDigital PR SpecialistPRACTICED (WORK EXPERIENCE)... [-]

Are you looking for a Masters degree to become a Social Media Manager or a Masters in social media and web community managers? The Master in Social Media Marketing by Digital Coach is for you.

Social media have become environments that we regularly frequent and occupy a good part of our day. The interest in these tools is constantly increasing and today all the companies have understood that they can not do without it for their business. In fact, companies are increasingly looking for social media managers, social media specialists, social media strategists, community managers, social customer care and other professionals who have a strategic vision, developed digital skills focused on social networks and who know how to design, manage and verify a strategy of web communication on social networks.... [-]

Are you looking for a master web marketing and social media that you can frequent online or in the classroom?Do you work but do not want to give up a path of study and update on the web communication that can be used in the evening?Are you tired of the theory and looking for a technical operational approach by the best web marketing professionals to become a real web communication manager?Do you want to test yourself following real projects from beginning to end with a practical experience followed by experts in the field?Want to know the best practices of web marketing and social media marketing that have built the success of large companies to drop these experiences into your business?Live away from Milan but you want to breathe an international environment while staying at home with a course that allows you to have the same degree of deepening of the topics in web marketing and the ability to interact with other colleagues in the classroom and online and with teachers ?Participating online in the exercises and receiving explanations on unclear points?... [-]

On this page we will give you the main elements of the Digital Marketing Master Web Marketing, a training course aimed at doing marketing on the web much more than knowledge. Our Master brings in Italy the best international standards of the discipline of web marketing, certifying following the final exam the skills acquired by the participants, their profit and attendance. The starting point for accessing the important career prospects of the new web professions. All with the certainty of being able to count on the widest and specialized range of training courses in Web marketing available in Italy, thanks to which you can integrate other skills, follow other update modules, enter the Digital Coach community, take other exams to obtain other supplementary certifications. So that you can also take the Google certification exams thanks to a program of studies that already includes all the main topics requested by Google.... [-]