Scuola Politecnica di Design SPD

The Master degree in Food Design develops the necessary skills to give a creative contribution to an increasingly growing sector, of which Italy constitutes one of the main benchmarks known worldwide. It is an opportunity not only for students holding a degree in design, marketing and communication but also for managers and professionals working in the field. The program combines a focus on food-related markets with the design approach and methodologies. This creates a food designer who is able to manage the design:

A designer conceives products addressed not only to a potential market but also to the society that has its own consumer rituals and manners. The Master’s course provides an overall experience in product design, from the preliminary concept to its refinement, from physical and digital representation to the communication of the project. The educational approach stresses the experience provided to the user and the social meaning of the product as the designer must also control the impact that his product will have on a social and environmental level.

Students are proposed an open, interdisciplinary methodology that values their own cultural background and emphasizes the role of dialogue and mutual exchange in the creative process. The association with major industrial partners has the purpose of perfecting the education by providing students with challenging tasks that allow them to face the relationships with business and organizations in a mature way. Technical training is particularly emphasized to build up solid professional groundings. Students can use modeling and computer design laboratories equipe with the most advanced software.... [-]

Master of Industrial Design

-- One year Master's course-- Starting date: October 2014-- Academic training + internship

The Master in Industrial Design provides overall competence in Industrial Design. It is oriented towards the solution of problems related to the individual and social application of the product, its form, production variables and technological process. The association with major brands in furniture design, consumer electronics among the others has the purpose of rounding off the education through workshops that develop creative design abilities. The product design faculty is made up of renowned designers, University tutors, and researchers. The constant comparison to market and production demands, along with cultural and methodological preparation, build up solid professional groundings. Students can use laboratories for drawing, modeling and computer design equipped with the most advanced software. Upon selection the Master’s admits candidates with a degree in Product Design, Architecture, Engineering or equivalent, and students from product design courses or applied arts schools; candidates who have gained significant professional experience in the sector.... [-]

-- One year Master's course


-- Starting date: October 20th, 2014


-- Academic training + internship

The Master in Interior and Product Design provides overall competence in both Industrial Design and Interior Design.

It is intended for students who are interested in two masters of the same area, to provide them with the possibility to attend a Master course with a double specialization.

This kind, of course, foresees a higher number of lessons per week and a strong commitment during project works, but it’s also an interesting chance to specialize in two different subjects.

Duration


The Interior and Product Design Master's course lasts for one year (from October to December, with a summer break in August).There will be a minimum of 30 hours of lessons per week. Attendance is compulsory and full time.... [-]

Interior design is a clearly expressed system created to respond to multiple demands for identity, performance, emotional and physical comfort of individuals and groups. Course contents deal with concept design, space planning, interior layout, and display. The program provides discerning insights into the language of materials, lighting, color, furniture and the integration of technical components. The relation with the building is deeply investigated. All these aspects meet in the studio classes led by renowned professionals that support the creation of a working knowledge base. Collaborations with brands and institutions enable the students to comprehend how interiors communicate the brand values in a retail environment or in a corporate space through the use of architectural elements and spatial graphics. As a result of this education, on the one hand, students are encouraged to develop a conceptual approach in design practice gaining a strategic understanding of elements and processes involved. On the other hand, technical representation and architectural detailing serve the students as a mirror for reviewing their design and refining their professional skills.... [-]

The Master program embraces the entire design development process by researching into new experiential concepts, redefining architectural solutions and moving forward with new criteria for comfort and efficiency. Today’s design paradigm must be brought into question in order to better interpret new aesthetic and social trends. The studio projects, organized in collaboration with major car companies, represent a proving ground to test the students’ ideas. In particular, SPD has signed a long-term educational partnership with Volkswagen Group Design involving the participation of designers from the various brands – from Audi to Lamborghini – into the teaching activities. After the initial exploration, students move forward into design concepts and their refinement up to both physical and digital modeling. It’s a long process that demands a high level of personal commitment and flexibility, organizational and time management skills as well as a strong attitude to teamwork.... [-]

-- One year Master's course


-- Starting date: October 20th, 2014


-- Academic training + internship

The Master in Visual and Web Design provides overall competence in both Visual Design and Web Design.

It is intended for students who are interested in two masters of the same area, to provide them with the possibility to attend a Master course with a double specialization.

This kind, of course, foresees a higher number of lessons per week and a strong commitment during project works, but it’s also an interesting chance to specialize in two different subjects.

Duration


The Visual and Web Design Master's course lasts for one year (from October to December, with a summer break in August).There will be a minimum of 30 hours of lessons per week. Attendance is compulsory and full time.... [-]

From identity to editorial design, from information graphics to digital communication: the designer is called on to take care of all the graphic and visual aspects of the communication process. The program of the Master’s course caters to the complexity of this scenario and allows profound experiences in the various areas of graphic design. The program develops in an ongoing relation among these disciplines in order to promote a higher level of professionalism and enhance the technical proficiency of the designers. The studio classes draw up the students’ design thinking and their graphics abilities by reproducing the challenging dynamics which are peculiar to the professional practice. Format, layout and composition, typography and visual elements are closely investigated as key elements of the language of the graphic representation. The plan of studies includes advanced training in all the professional tools and up-to-date technologies.... [-]

The aim of the Master’s course in Web and Digital Design is the creation of different professional profiles within the web media design area which are able to plan, produce and share through the online communities a new generation of content and services in an effective way. The program offers an experimental pathway at the forefront of design, marketing, and technology. Students blend sound design competence with strategic vision, knowledge of technical aspects and project management skills in order to coordinate all the different stages in the development process.

The plan of studies blends art direction and design contents with solid technical skills and an in-depth background in digital marketing and communication. The program develops in the interplay between theoretical teaching and practical tasks. Project-based activities, in particular, are central to the learning experience and leverage abilities and information acquired in the other courses.... [-]

Master in Web Design

The Web Design Master’s course consists of theory lessons, workshops, and web design courses. Technical training offers XTML, CSS design, Dreamweaver, motion design, flash and photoshop classes. In this way, students will acquire professional skills combined with a methodological awareness of the entire design process.

Duration

The Master in Web e Multimedia Design lasts for one year (from October to December, with a summer break in August). There will be a minimum of 20 hours of lessons per week. Attendance is compulsory and full time.

Internship

At the end of lessons, students will start an internship in companies or studios of the sector... [-]

The thirteenth edition of the University Master in Interior Design organised in collaboration with the Faculty of Design at the Politecnico of Milan and the association Poli.Design. A course involving both theory and practical internships. The syllabus is theoretical lessons, workshops, visits and lectures. The in-class training is completed with three months internship in an architect’s studio.

The University Master MID concentrates on designing contemporary interiors. The five project works are fundamental tools to assimilate an effective professional methodology. Proposed themes range from household environments; distribution; consumer spaces; hotels; design exhibitions. The program opens up the argument of conceiving a design and articulating it into space. A pre-requisite for admission to the course is the knowledge of representational techniques and professional software.... [-]