“In Maranello, we Create Future Car Designers”

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Maranello Design Academy is a Certified Graduate School specialized in design studies. The courses are certified by University’ Europa di Roma.

https://www.universitaeuropeadiroma.it

At Maranello Design Academy we are committed to train students and transform them into high-level professionals.

We have a unique program that is based on a very close collaboration with the industry and offers very special opportunities to experience the Italian design and art culture.

Our program is based on three main pillars:

1. Learning by Doing

Students at M.D.A. learn by doing in small studio classes led by professional designers, giving the possibility of reaching a high level of design skills and competence during the study years.

2. Full Immersion Sketching

Sketching and learning design in galleries and museums of some of the most famous sports cars and motorbike manufacturers such as Ferrari, Maserati, Lamborghini, Ducati, Pagani, and Alfa Romeo.

3. Full Immersion Art

The M.D.A. curriculum includes visits to the most important Italian Art Museums and historical architectural sites. In this way, students develop their aesthetic skills in areas like painting, sculpture, and architecture by visiting the historical masterpieces of the Italian art culture in Rome, Florence, and Venice.

Full Immersion

Car design lives and breathes in both the classroom and its surrounding environment. Maranello Design Academy is dedicated to immersing the student in these realms by offering a unique “Live Sketching Programme”.

With the guidance of professional designers and field trips exploring the car museums of Motor Valley, the students at Maranello Design Academy are exposed to examples of contemporary and historic car and motorbikes models at the Museums and Galleries of Maserati, Ferrari, Lamborghini, Ducati and Pagani where they will practice design sketching “live”.

During these special sketching classes, students are introduced to fundamental ways of seeing, thinking, and doing that are essential for anyone interested in pursuing a career in transportation design.

Factory Visits

Maranello Design Academy's educational philosophy is rooted in a deep interaction between teachers and students in the studio, in the field, and in one-on-one mentoring. The Full Immersion program course is broad in its range of discourse but specifically meant for each participating student. By the conclusion of the program, the students have received an engaging introduction to the rich design and engineering context of Motor Valley, where the school is located and will have begun to develop and refine their own distinctive approach to learning about design.

Maranello Design Academy takes its students on a cultural journey through the fascinating museums and production facilities full of history and technology of Ferrari, Lamborghini, Pagani, Maserati, and Ducati. We believe that the “Full Immersion Programme” offers possibly the highest example in terms of quality and in the technical knowledge offered to the students. The program provides personalized visits and one-on-one lectures with prominent designers and engineers that will share their professional experiences and give diligent attention to all the student’s design challenges.

Full Immersion Art

Michelangelo and Leonardo da Vinci: Rome, Venice, and Florence are open-air architectural museums, where the evolution of styles, techniques can be witnessed by walking around the magnificent Plazas or by visiting their incredibly rich museums.

For design students, Italy is a paradise with an invaluable wealth of works and places.

Maranello Design Academy has a special “Full Immersion Programme”: an immersive program that introduces students to the invaluable wealth of works and place of the Italian artistic tradition and culture.

This program is intended to help students gain and develop a deeper sense of forms, proportions, and colors through the critical thinking and observation of the most important artistic masterpieces of the World.

Familiarizing with the expansive architectural and artistic culture of Italy the students become immersed in the visual and structural landscape and its cultural context.

Maranello Design Academy provides the students with a unique opportunity to experience Italian architecture, painting, and sculpture first hand through field trips to Rome, Venice, Florence, Bologna, and many other important cities and museums.

Programs taught in:
  • English
  • Italian
  • Chinese
  • Japanese

This school also offers:

Master

Maranello Design Academy

The course aims at elaborating on the future of sports car design through the analysis of current design trends and through philosophical thinking about the profound chan ... [+]

The Course

The course aims at elaborating the future of sports cars design through the analysis of current design trends and through philosophical thinking about the profound changes that the “car product” is undergoing.

The availability of new and innovative energy sources, from solar to hydrogen, will not only create new machines but also a radical shift in the transportation paradigm. Aesthetics and use of sports cars will go through a complete rethinking and a new vision is required.

The objective of this course is to create a new design vernacular for future sports cars through a semiotic analysis of the significance of sport and its relation with the human being. At the Ferrari and Lamborghini Museums, it will be possible to examine in depth the significance of sports cars in the very context where they were first created.... [-]

Italy Maranello
February 2020
Full-time
11 months
Campus
Address
Via Terra delle Rosse, 12
41053 Maranello, Emilia-Romagna, Italy