Milano Fashion Institute

Introduction

Milano Fashion Institute is a consortium set up to provide higher education in the fashion sector by three Milan universities: Bocconi University, Cattolica University and Politecnico of Milan. These three universities represent an international center of excellence, drawing on consolidated experience in the research and training activities for businesses in the fashion sector in the fields of management, communication, and design. Thus, Milano Fashion Institute is a unique initiative in Europe for the interdisciplinary approach applied to competences contributed by the academic partners. The training programme involves academics and researchers in Economics and Management disciplines from Bocconi University, in Social Sciences and Communication from the Cattolica University, and in Technology and Design from Politecnico of Milan. Usually, programs in the fashion industry involve only one or two of these disciplines and therefore have difficulty introducing students to the huge range of issues raised by the creative, production and communication processes involved in fashion businesses.


The Milano Fashion Institute programme, on the other hand, sets out to provide students with the specialist interdisciplinary skills they need to manage effectively the entire design, production and communication process of fashion products.

Attending a master of MFI provides a unique cultural, personal and professional opportunity to spend a very intense period in Milan, one of the major world fashion capitals.

The strong ties between Milan and fashion, set up since the second half of the last century, are not represented exclusively by the boutiques and stores that are typical of the most cosmopolitan cities throughout the world. In fact, in Milan, there are more than 600 showrooms and 3,000 fashion companies. Milan is also home to some of the most active and important public relations and advertising agencies internationally. And that's not all. In Milan and the surrounding province, there is all the business that compose the fashion pipeline: photographers' studios, scouting agencies, production companies, the publishing system and some of the best known, most advanced and innovative distribution formats at a global scale. Milan is also the city in which the most important industry associations have been set up, such as the National Chamber for Italian Fashion (CNMI) and the Italian Fashion System (SMI).

More than a production and professional system, Milan is a global fashion stage: the fashion system's leading events, including Milano Collezioni, MIPEL (International Leather Goods Market), MIDO (International Eyewear Fair), MICAM ShoeEvent (International Footwear Fair), and Milano Unica (Italian Textiles Fair), act as a catalyst, drawing fashion sector operators from around the world throughout the year.

Culturally-speaking, Milan is the city in which the Italian history is strongly present and, moreover, in which the Art is strongly linked to the cultural phenomena that characterize the contemporaneity, such as fashion and design themselves.The Scala Theatre, the Duomo, the Royal Palace, the Sforzesco Castle, the Arcimboldi Theatre, the Triennale Design Museum, the Brera Pinacoteca, the Poldi Pezzoli Museum, the twentieth century Museum and the Fashion Museum of Morando Palace are the main symbols of an extensive system of cultural sites that host events and exhibitions throughout the year.

At a personal level, Milan offers many different leisure opportunities too: the restaurants and venues in Brera and along the Navigli canals, the boutiques in the fashion ‘Golden Quadrilateral' (the luxury retail district in the centre of Milan) and the mega-stores in corso Vittorio Emanuele, the showrooms of top contemporary design brands, the numerous events, like the International Furniture Fair (Salone del Mobile) and Fuorisalone events, along with a a widespread network of a small boutique that animate the life of many neighborhoods outside of the well known city center. Milan has also a sporting tradition rooted in the distant past, with teams that have won most titles at European and world level, in both major and minor sports. Finally, as well as being centrally located in Europe, Milan is Northern Italy's most important railway hub, with more than 80 km of metropolitan networks (and two more lines under construction) and 280 km of tram lines.

This school offers programs in:
  • English

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Programs

This school also offers:

Master

Master in Fashion Direction: Brand & Business Management

Campus Full time 1 year January 2018 Italy Milan

Managing the business of a Fashion Company means to combine fashion marketing, fashion management and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible of the business management in the world of fashion and luxury. [+]

Master in Fashion Direction: Brand & Business Management

FROM BUYING TO DIGITAL FASHION MARKETING

Fashion Buyer. Marketing Manager. Omnichannel Strategist.

Managing the business of a Fashion Company means to combine fashion marketing, fashion management and fashion retail. In the Master in Fashion Direction: Brand & Business Management more than one discipline will be merged, in order to train the most qualified and innovative professional figures who will be responsible of the business management in the world of fashion and luxury.

First step: studying the business models, their evolution, and their business strategies in the industry.

Second step: recognizing and studying the different retail and business channels, the underlying business logics and in their specific operations: from fashion buying and retail merchandising, to sales & digital management.... [-]


Master in Fashion Direction : Brand & Communication Management

Campus Full time 1 year January 2018 Italy Milan

Brands have cultural identities and roots, which often come out from the products and the company’s technical expertise and craftsmanship, while in other cases it is the result of a careful brand strategy and communication architecture. The management and exploitation of this area are increasingly important for global competitiveness In this area, professionals are required to possess skills in order to create value for the final customer and the different other targets of communication and marketing strategies, as well as being able to interact with all the segments of the pipeline from design and product management to marketing and retailing. [+]

Master in Fashion Direction : Brand & Communication Management

Brands have cultural identities and roots, which often come out from the products and the company’s technical expertise and craftsmanship, while in other cases it is the result of a careful brand strategy and communication architecture. The management and exploitation of this area are increasingly important for global competitiveness In this area, professionals are required to possess skills in order to create value for the final customer and the different other targets of communication and marketing strategies, as well as being able to interact with all the segments of the pipeline from design and product management to marketing and retailing.... [-]


Master in Fashion Direction: Brand & Product Management

Campus Full time 1 year January 2018 Italy Milan

The Master in Fashion Direction: Brand & Product Management is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. [+]

Master in Fashion Direction: Brand & Product Management

The Master in Fashion Direction: Brand & Product Management is aimed to form professionals, with different skills, that are able to contribute to the process of brand management and collection development. They are professional figures that integrate multi-disciplinary skills (design - management - communication), much in demand by fashion companies formed but that are not formed by the traditional educational courses, usually oriented exclusively to a single discipline. These professionals are able to manage and coordinate the process of brand management, from the declination of the brand language on the different lines, to the planning and development of the collections, and finally up to the management of product’s communication to the trade market.... [-]


Contact
Location address
Milano Fashion Institute
Registered Office
Via Sarfatti 25,

Milan, 20136 IT
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