IED – Istituto Europeo di Design Rome


The leading city of the world in terms of the sheer scale of its cultural heritage, in its 30 centuries of history it’s been the first and the largest metropolis of the world.

Its culture has influenced the society, literature, art, architecture, religion, philosophy and law of the entire Western world.

The very idea of network derives from the efficient organization adopted by Rome in its use and circulation of excellence in the world as it was then known.

Modern and contemporary Rome is also an essential venue for haute couture, communication design, and all the other aspects of design, whose purpose is to generate non-material goods and services.

Graphic design, visual arts, filmmaking, television, multimedia, web contents, and video art together with teaching contents related to cultural heritage and the design of services for tourism constitute the truly unique core of studies of this seat. Studying in Rome is an incomparable living learning experience.

This school offers programs in:
  • English
  • Italian

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Interior Design - 1st Level Master Degree

Campus Full time 1 year January 2017 Italy Rome

Interior design requires detailed knowledge of history, art, sociology, psychology, materials science, adequate training on regulations, systems and functional needs of the buyers. The goal of the Master in Interior Design is preparing professional to develop the various stages of a project, ranging from concept to completion of a product (from industrial design to the living space) assessing all the aspects of a project. The teaching methodology starts from the history of design and market (strategy & business) to the concept of a project characterized by a strong identity and the real chance of being carried out. [+]

THIS PROGRAM IS TAUGHT IN ITALIAN Entry Requirements: This Master must include an Honours Degree in the fields of architecture, engineering, design, economics or humanities. Admission is subject to interview, presentation of CV and portfolios. Methodology and structure: The methodology of the Master in Interior Design is based on the project, with the participation of companies and professional firms whose representatives work as part of the faculty of the course. The Master in Design offers a training programme that, by integrating the methodological, technical and design aspects, gives participants the opportunity to enhance a complete professional approach, declinable and valid in various fields of work. The teaching methodology leads to concrete project experiences and a permanent research on themselves, with the aim of creating a strong and distinguishable identity. The Master in Interior Design is designed on the basis of a learning/teaching model reflecting the organizational structure of a design firm, serving as a context in which the multiplicity of prior knowledge represents a value. The tutor has a role of mediation and supports learning process while the student is an active part in the construction of his own skills especially those related to design world. All other disciplines, such as strategy, project communication, business and communication technology graft organically onto multiple project experiences. Teaching methodology is divided into a methodological phase, a design phase and a final moment of synthesis. In all the three phases, lessons include workshops aimed at building and sharing experiences and projects with students. The methodology phase is aimed at preparing students to moments of research and concepts in order to define the objectives and the real value of the project. A fundamental aspect of the course is the study of composition’s principles. The design phase of the Workshops allows students to get to the heart of the topics and catch the specificities of each subject (product design, interior design, landscape design) by providing the tools to become more familiar with the project. This is the point at which the methodological phase finds application in the practical sphere. The last phase is based on the development of the final project, a moment of synthesis of all the lessons where students develop the insights experienced during the course, always led by supervisors who guide them on this journey. At the end of the course, practitioners will be able to manage the complexity and coordinate the design project through an integrated approach including creative, cultural, productive, marketing and communication aspects. The course is recognised by MIUR (Ministry for Education, University and Research) as an Academic Master Level I [-]

Master's Degree In Food Design Project Experience

Campus Full time 12 months March 2017 Italy Rome

The course aims to train designers who have the critical-design skills to be able to independently manage the professional and managerial relationships, developing the propensity for innovation determinant in defining different visions of the systems in which we act. Being the figure of the designer in continuous evolution, the Food Designer must acquire the knowledge that will allow him the flexibility to deal with different design fields but contiguous, in which to apply their design skills, with particular focus on involving users in defining paths needs and expectations. [+]

THIS PROGRAM 'TAUGHT IN ITALIAN Who should attend: The course is open to those who are in possession of the title of Academic Study of First Level, lasting at least three years in areas related to architecture, to design, to interior design, visual communication, the Food Science or other related disciplines addressed in the course. It will verify the ability to deal independently both speculative activities that executive. The course includes a theoretical and practical course that involves students in practical research and design. The Master provides simulations and specific projects in collaboration with agencies and private companies, where to apply theoretical principles, techniques, tools and methodologies acquired during the course. The Master program is structured to meet the needs of the labor market, preparing professionals able to design and implement innovation, to meet the technological and strategic challenges of the coming years in a rapidly changing industry. The food is not only a primary need, but an experience of the senses. Experience that must be seen in all its aspects, from the use of raw materials to the definition of consumption patterns. The incessant development of competitiveness and strategic needs of companies require the ability to communicate the designer, as appropriate, with experts from the marketing and the technical area with the engineers, with the corporate image consultants and with the ' graphic-creative apparatus, with the planners of communication and those involved in the creation of places. The Master therefore also provides for the acquisition of soft skills, related to the analysis and interpretation of the needs and behavior of consumers, the conception of scenarios relating to new products, presentation and communication of your project, highlighting the specific values ​​that can determine their success. A first theoretical part will introduce the compulsory subjects of matter and then to address, through four project areas, activities related to Packaging Design, Place Design, Food Design and Communication. Each area includes a step in which the teachers-professionals pass on their knowledge through lectures, external interventions, practical examples; this will follow a workshop phase in which students apply the skills acquired and then arrive at a final synthesis project. An important part will be devoted to the activity of internships at partner companies and the industry, and the implementation of social networking activities with the relevant community. [-]

Master's In Community Service Design

Campus Full time 12 months March 2017 Italy Rome

Master designer form, managers, editors, communicators, able to design services for the collective and manage ethical and sustainable transformation processes, especially when these affect the public sphere and in the production of common goods. Professionals who look to the community with a procedural approach, interdisciplinary and inclusive, with attention to the proactive participation of the viewer, sustainable innovation and customization: temporary and permanent activities that fit into the productive political, cultural, youth, social and territorial, as economy in the reference markets. Community Service are all services that cater to communities, networks, groups, families, etc. (In the public and private sectors) and are created with and for the collective, according to a community-based planning approach. [+]

Who should attend Access to master is open to students holding a permit valid for at least three years (Academic Diploma or Bachelor ') from architecture, urban planning, engineering management, services marketing, tourism, visual and performing arts, history of' art, literature, communication and new media, environmental science, sociology, urban anthropology, cultural and territorial management, political science and international cooperation, educational sciences and social services. Required curriculum / portfolio and motivation letter. A theoretical and practical course that involves students in the concrete business co-design through the community-based approach. The Master provides simulations and site-specific projects, where to apply theoretical principles, techniques, tools and methodologies learned. The teaching makes use of Co-Creation Methodology, developed by Artway of thinking to speed up the learning process and co-creation. It is part of a vision that favors the interdisciplinary teamwork and cross-cultural, as a contemporary response to the reading of complex systems and innovative production. The methodology is summarized in a process chart. Its Tools-Box contains 130 instruments, many of which will be applied during the Masters. The general approach of teaching resumes the two macro-dimensions of Co-Creation Methodology or the self and environment and their inter-relationships, which become knowledge needed to become professionals to co-design; because it is essential that those who work in the world of relationships, for and with each other, must know himself and know how to relate with others, have a basic knowledge of behavioral patterns, relational dynamics, influence of environment . The Master is organized into four modules that address many areas of knowledge. Each module consists of lectures and practical experiences and makes use of the following educational tools: Teaching Learning by Doing Each teacher is asked to teach their discipline is through lectures / lectures, activating both moments of experimentation, practical application of the information given. Projects Peer-to-Peer At the end of each form of Co-Design Methods, the students, divided into groups of 3/5 people, will realize a first project where to apply the information received. Mini-Stage Mini-internship at the Master of partners will enable individual students to develop research on issues of interest to them, specific projects and / or its case. Online Community An online platform where students and teachers will continue the exchange of information and insights. mentoring There will be a mentor to each student, and through one-on-one meetings (including online) will accompany him in the various stages of formation and implementation of the final thesis project. Camp The Master ends with 10 days full immersion in a predetermined environment (at one of the partners of the Master). The project partners that will host the Camp, will serve as the principal bearer of a need, a design objective. During the Camp the group of students held design addressing all its highlights and delivering a concrete answer. [-]

Master in Arts Management

Campus Full time 11 months January 2017 Italy Rome

The Master in Arts Management is an interdisciplinary course that provides a full immersion of twelve months across three different cities. The pathway of study takes place in two prestigious locations Florence and Rome, in addition to Venice, for a one-week workshop, to engage students in a contemporary grand tour of Education and Art, with particular attention to the future careers. The Arts Manager is a professional key figure part of public and private cultural institutions, which operates in several business units: from the management of artistic projects to the identification of innovative contents, from the organisation of astructured programme of events to the planning and development of fundraising and resource management. The Master provides the partnership with major cultural institutions, including Fondazione Palazzo Strozzi, MIBAC, Federculture, Peggy Guggenheim Collection. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH Entry Requirements: The Master in Arts Management welcomes applications from students with an Honours Ddegree in Arts and Humanities, specialized in Art Entertainment, Communication Science, Cultural Heritage, Academy of Fine Arts, Architecture, from all over the world and interested in developing their artistic knowledge through a pathway of study that takes place in the main Italian art cities. Structure and Methodology: The Master in Arts Management is divided into two operative units characterized by a separate pathway of study in relation to the city in which it takes place, each culminating in a different final assessment and final project. Some of the topics are transversal to the courses, others are specific and exclusive of each locations. Florence - Exhibitions and events Design The pathway of study of Florence focuses on the development of specific skills for the planning stages of a cultural event: from creating contents for the event itself to drafting a plan for the identification of partners and sponsors up to manage communication strategies. Students benefit from group classes, the support of teachers and the coordinator of the course in order to plan and create one or more cultural events with real commissions. Rome - Art Direction: focus on festivals The goal of this pathway of study is developing a new approach to arts management, combining the great culture of the city at international level with the enthusiasm of the scenarios that characterize its urban culture. With the support of new technologies, all the possible cultural convergences that stimulate interest and participation are explored. Venice – 1 week Workshop In partnership with the Peggy Guggenheim Collection, students participate in a one-week workshop in the city of Venice. There are visits to major institutions and meetings with professionals of the Museum Peggy Guggenheim Collection, one of the most important Museums in Italy for European and American art since the first half of the twentieth century. In both pathways of study the theoretical learning is combined with practice through group activities coordinated by professionals and experts. Each semester is divided into three main areas dedicated to Marketing, Art Direction and Communication. The Marketing unit examines some explicative economic models of the value of the cultural sphere and the potential of culture for economic development. The area of study dedicated to the Art Direction explores the evolution of the contemporary art scene, paying particular attention to the strategy of a public/private institution, to provide proper visibility and promotion of the cultural panorama, integrated with local policies. In the third area of study dedicated to Communication, students learn how to handle the potential of new communication technologies and develop social media marketing campaigns 2.0. [-]

Master in Brand Management

Campus Full time 12 months March 2017 Italy Rome

The Master in Brand Management aims to enhance marketing and communication practitioners’ awareness of the primary role of conveying the brand as the best way for a business to achieve success. The brand embodies the present, the past and the future of a company: analysing it means to know the history of the company and understand which means should be employed to exploit its potential and competitive advantage. The Master provides and transmits the tools and techniques that allow new Brand Managers to significantly contribute to a proper brand analysis, planning and management of marketing strategies, communication and process governance, and handle the conciliation between functional roles of these areas by understanding, evaluating and boosting the action. [+]

THIS PROGRAM IS TAUGHT IN ITALIAN Entry Requirements: The Master in Brand Management seeks to recruit students having a relevant Honours degree or an equivalent academic qualification or having a professional qualification recognised as equivalent to an Honours degree. Structure and Methodology: The Master in Brand Management has a typical business-oriented approach, without ignoring the theoretical basis of concepts. The teaching methodology, practical and operative, includes lectures, direct comparison with practitioners and industry experts, individual and group exercises, analysis of case histories, event organization, company visits and project work. The pragmatic approach ensures the development of management skills and expertise in the use of technical and communication tools. The teaching methodology of the cultural area introduces to the specific sector of Marketing of culture, entering in the fields of the history of Media, sociology of cultural consumption, visual culture and local marketing. Students approach the evolution of the brand and marketing, competitive advantage, project and creative methodology, learning to deal with the customer. They examine also the sector of Art Direction (coordinated identity, space management and layout). In the technical and instrumental area, lessons are designed to analyze the Project Management (project requirements and goals, time management and resources, costs and quality of product, negotiation, team working and problem solving) and the Brand Management (Personal and Corporate Branding, distribution strategies). Part of the course is dedicated to Audiovisual Production (script, direction, organization of audiovisual production). Classes held in the campus alternate with several visits to companies’ headquarters. On the project level, students are introduced to the Brand Analysis. They learn how to draw a brief, to collect data, to analyze the brand, the market, budgeting, quotes, contracts and invoices. The organization of events (individual phases, planning, event management, press releases, public relations) has a fundamental role. As part of Blogging & Social Networking, students learn how to plan information in Wordpress, elements of SEO and Web Analytics. They study websites and blogs, social media and social networks, social media management, web writing, case histories. The final stage of the Master is dedicated to the final Project and includes a branding plan and presentation of the dissertation. A week of intensive workshops on Project Management is scheduled at the beginning of the course which releases a certification ISIPM, Italian Project Management Institute. [-]

Master in Communication and Marketing for Fashion

Campus Full time 12 months March 2017 Italy Rome

The Master in Communication and Marketing for Fashion aims to form practitioners who care for the public relations and the press office and cover strategic and operational roles, coordinate the organization of the communication according to the timing of collections and give effectiveness to communication and marketing strategies that affect the production cycle in the business system. Experts in Communication and Marketing identify future trends in relation to socio-cultural aspects and market conditions, through technical and operational skills typical of the fashion industry. The Master allows them to reach such an understanding of the tools to be able to operate immediately, in junior positions in the areas of Communication and Marketing of any type of company, from the Atelier of haute couture to Ready-to-wear companies, from the Pronto moda system to sportswear and casual collections. [+]

THIS PROGRAM IS TAUGHT IN ITALIAN Entry Requirements: The Master in Brand Management and Communication seeks to recruit students having a relevant Honours degree or an equivalent academic qualification or having a professional qualification in management, communication, marketing, humanities and sociological sciences and practitioners who wish to gain expertise in the field of marketing and communication in the fashion industry. Methodology and structure: The course introduces to the specificities of the sector, analyzing all components of marketing through the illustration of case studies and workshops. Students will examine professional roles in the world of communication and organization of the Fashion System. From the study of the role of communication and its main forms to the communication mix, from the creation of the brand to communication strategy, students get to draw up marketing and business plans. Case studies of companies are fundamental: these are presented and analyzed directly by those responsible for communication and marketing. Starting with the brief of the company, students are then involved in individual projects in order to accomplish strategic plans, marketing advertising events and campaigns, aimed at achieving the objectives. The programme examines the history of fashion in detail through the evolution and change of the social environment that is reflected in trends and style, sociology and psychology of fashion consumption. As part of the Fashion Marketing, students will study the different types of product: haute couture, ready-to-wear, fast fashion, the exhibition business, the shop as a marketing tool, the concept store, the store management and web marketing. Through the examination of specific business cases that cover the entire fashion system (from the accessory to clothing for Women, Men, Children) students will explore the key issues concerning product management or product and collections development, prices policy, distribution strategy, the operative timing. The pathway of study gives a strong emphasis to advertising, with the construction of the brand and corporate image and planning advertising strategies, from product positioning to identification of the target. Students will enter the world of Public Relations and Press Office with the study of the organization of the event (performance, exhibition, fashion show), coordinated with press office’s strategies and activities. Students examine professional, specific roles and skills of the photographer and the Fashion journalist, with a focus on writing and photography techniques, from the press release to the news on the web. The Master ends with a Final Project realized on a chosen topic among seminars and presented in a personal portfolio, aimed at checking the skills acquired. [-]

Master in Interior Design for Luxury Living

Campus Full time 12 months March 2017 Italy Rome

The Master in Interior Design for Luxury Living enables participants to develop complex and sophisticated projects for Furniture, Hospitality (SPA Hotel & Resort), Exhibition areas, reinterpreting the classic skills of the tradition of Italian design and craftwork excellence with the highest and most advanced technological expertise. Luxury Interior Designers are called on to analyse real situations, contextualize and relate them to the Luxury sector as well as to develop strong skills such as leadership and teamwork, sense of initiative and creativity, development and communication of ideas and projects through the media and visual communication. They become experts in positioning a brand or advising private clients in the complex world of Luxury and know the trends and quality materials for the interior design. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH Entry Requirements: The Master in Interior Design for Luxury Living welcomes applications from students with an Honours Degree and designers operating in the sector who feel the need to improve and / or update their skills according to contemporary approaches of research and design in the specific field of Luxury. Structure and Methodology: The Italian know-how results from a complex cultural stratification, able to integrate and renew the heritage of the classical style, renaissance, baroque and avant-garde, not only by synthesizing original design forms, but also leading them towards consistent individual and social behaviours. The objective of the Master in Interior Design for Luxury Living is transmitting the evolution and expectations of Italian design excellence, from the house to the areas of hospitality and culture. The Italian living landscape is analysed in its narrative ability, grafting into memory the projection of a future of crafted interior dimensions, able to integrate the complexity of the environment with the needs of the client. The pathway of study focuses on on the concept of Common Luxury Good in evolution, able to create new living environments, hospitality and entertainment areas, where the Italian style, even in comparison with other cultures, is enriched with new codes and languages without losing their identity. The Master's programme is structured as an itinerary of research, with design experiences providing the tools to understand how to work and meditate on the meaning of their own work. To achieve these results, participants are encouraged to apply the operative knowledge acquired with an autonomous capacity to critically process and explore individual poetics with the elaboration of a personal expressive language. The Course introduces participants to the reception and interpretation of the needs of the client. They learn to develop the ability of design direction, in order to integrate project choices that affect a space or a service in a broader vision of the planning and realization processes. The Goal is focusing on a strategic plan including all tangible and intangible aspects (function, communication, service, identity, relationships) that perfectly meet customers’ expectations and market needs. The theoretical lessons integrate aesthetics, anthropology, living culture, the history of interior design and design furniture. There will be seminars of Interior Design on several themes including housing, retail, hospitality (hotels, resorts, spa) catering (bars, restaurants) for special luxury spaces (yachts, cellars, exhibition areas). Through the project communication, participants acquire the tools for visual communication and marketing strategies, and learn about contracts and schedules for cost control. The Master culminates with a Final Project realized on a chosen topic among seminars and presented in a personal portfolio, aimed at checking the skills acquired. [-]

Master in Jewelry Design

Campus Full time 12 months January 2017 Italy Rome

The objective of the Master in Jewellery Design is to form professionals who will be able to enter and succeed in the complex world of jewellery, a sector evolving over the past two decades which has been subject to important transformations and that, as such, requires a thorough understanding of all its aspects. The jewel designer must be able to operate in different areas of the jewellery (watches, fine jewellery, precious stones, fashion accessories, metals ...) with an open mind for creative aspects, as well as those operative (from centenary techniques to more sophisticated tools such as three-dimensional modeling). The Master also offers a broad and strategic vision on trends and market developments, in order to interpret and give an original character to collections, in line with future scenarios. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH Entry requirements: The Masters in Jewellery Design seeks to recruit students with an Honours Degree related to design and fashion. It is also the right specialization for professionals and artisans who want to plunge into not only the technical aspects but also those related to the market and product dissemination. Structure and Methodology: The Master in Jewellery Design is structured to consolidate the preparation in strategic sectors of jewelry, giving the participants a chance to develop and be ready to respond to different market opportunities. The pathway of study is developed through direct project experiences in laboratory, learning of traditional techniques, knowledge of materials and new production techniques. The student receives the methodological bases for the creative process and the professional practice, including the ability to present and promote projects. Special attention is given to the knowledge of the culture, the historical-critical and economic instruments of the sector. The history of jewellery design, in particular, through the analysis of technical and creative evolution reaches the contemporary collections. The course examines in detail the methods and creative processes of design as part of the international jewellery, referring to specific production environments with the example of several case histories. Design workshops introduce students to the creation of watch collections (for jewellery, fashion and sports) where the study of design is linked to the technical and mechanical characteristics of the components of the clock. Fine jewellery design focuses on the study of gemstones including their characteristics, nuances, colors and market values. The workshop dedicated to Industrial Jewellery Design illustrates the entire range of jewellery, the use of precious and non-precious, unconventional materials, complex surface treatments. The Master in Jewellery Design is structured to acquire a higher expertise in the three-dimensional design: from a strong knowledge of the geometry to the most advanced construction solutions of the jewel, using specific software. The course is developed starting from a basic understanding of the 3D program and is structured in order to achieve an advanced level of design capability. Knowledge of theories and experiences in the field of Marketing and Advertising allows students to adopt a new approach in the role of Designer Jewellery, by learning communication methodologies for collections of jewellery and watches created for major brands and for the great diffusion. The Master ends with a final project, as a synthesis of the academic course, useful later as a portfolio to enter the world of work. [-]

Master in Luxury Marketing Management

Campus Full time 12 months January 2017 Italy Rome

What is fashion? What is luxury? Fashion is a form of art or business? And luxury, does it exist yet in the twenty-first century, or its genetic mutation, imposed by the spread of the affordable luxury of '80s, as a means of brand extension, has come to an end? The Master in Luxury Marketing Management answers these and other questions, examining closely the fashion market, its interpreters, the different business models and industry communication. Participants experience the luxury concept in different socio-cultural contexts and identify the strategies of seduction and expansion applied by the big brands in mature markets and in the BRIC economies, through the study of the monopoly exercised by the great signs of the luxury industry in sectors such as fashion, automotive, yachts, watches, lifestyle, food & beverage, gateways. [+]

THIS PROGRAM IS TAUGHT IN ENGLISH Entry Requirements: The Master in Luxury Marketing Management considers applicants having a relevant Honours degree or an equivalent academic qualification in economics, communication, sociology, fashion, creative disciplines who wish to acquire practical knowledge and expertise in the luxury sector. Structure and Methodology: The Master analyzes the fashion system as a contemporary industry that finds great opportunities for development thanks to a new way of understanding the marketing mix: the fashion product of the third millennium is sophisticated but wearable, original but timeless; the price is affordable but a "mental" discriminant for the target; distribution is global, yet maintaining a strong local recognition with a consequent customization of the product in different markets; communication makes use of the new marketing models (digital and social networks, blogs, viral communication, sensory communication, video communication) and the power acquired by the reputation of the brand in the consumer's mind. The Master in Luxury Marketing Management analyzes luxury as an artisanal creation, the result of tradition, innovation, know-how, quality, both intrinsic and perceived. Luxury is also investigated as an economic instrument that promotes social distinction influencing purchasing decisions, but also as an exercise of the industrial power that sees the highest growth potential. The sectors of the luxury industry examined are: fashion, design, art, jewelry, watches, beauty, travel, accommodation, yachts, private aircrafts, cars, private banking, real estate and personal services. The Marketing & Branding unit will cover subjects, such as distribution policies, the value of the leading international brands in the fashion industry, the suggestion of the life style in the communication of the brand and the product. The course analyzes the behaviors and needs of consumers, the trends, the development of luxury items, the approaches to marketing, sales and customer satisfaction based on the Internet and social media. Students will learn the use of apps, m-sites, and social media for making international campaigns. Together with anthropology, art and fashion, psychology, color theory, students will examine the contemporary fashion, brands and international designers, protagonists of current trends, and key factors to be able to interpret the dynamics of the industry today and in the near future. The course includes communication in the fashion industry and subjects such as strategic planning, advertising, the basics of journalism, creative writing, the copy writing, editing, and graphics. Of particular importance are the analysis of the work of the press office, the media relations and public relations, sponsorships, direct product and brand communications through an event. The Master ends with the Final Project realized on a chosen topic among seminars and presented in a personal portfolio, aimed at checking the skills acquired. [-]

Master in Media and Entertainment Management

Campus Full time 12 months January 2017 Italy Rome

The new Master in Media and Entertainment Management aims to train professionals who can work efficiently and internationally in the field of Media & Entertainment: Movies / TV / trans media, video games, publishing industry, communication, music, web-based companies, theme parks and museums. The course includes numerous meetings with industry professionals. Students can benefit from the experience of managers of Cinecitta World, creative designers of Saatchi & Saatchi and experts of Ariadne Capital. Managers of the Media & Entertainment industry, entrepreneurship and start-ups, thanks to the know-how and business tools acquired can enter prestigious roles in different sectors, where creativity and managerial skills are fundamental. [+]

THIS PROGRAM IS TAUGHT IN ITALIAN Entry Requirements: The Master in Media and Entertainment Management seeks to recruit students with an Honours Degree, Italians and foreigners, and young professionals who want to pursue their career in this field. Structure and Methodology: Through a cross-sectional approach and the involvement in many design workshops, participants are asked to work in teams or individually, by simulating the professional reality typical of companies in the sector and the wide world of entrepreneurship and startups. The programme is structured into three main areas. A first part is dedicated to the fundamentals of the industry with the objective of analyzing the different business models. It is broad and includes areas Movies / TV / Trans average (production company, operator of pay-TV), Games (developers, publishers) Publishing (publisher, retailer online and offline) Music (record company, publisher ) Web-based and ICT companies (Online retailer, thematic portals) Experience Economy (cinema, museums, theme parks) Venture Capital, public agencies and consultancies focused on these areas. Areas such as Media & Entertainment are deeply examined, in particular, its interaction with the cultural and creative sectors and the International economic aspect. The second part of the pathway of study focuses on specific areas of development, production, distribution and use of content. Through taught workshops, participants learn to develop and produce audiovisual works, video games, music, books and hybrids contents. Students are expected to acquire knowledge of vertical strategies of digital communication, on the economic aspects, on the management of business relationships. This will display the path to convert creative content with different formats and platforms into cash. Students, as distributors, learn to take on the role of intermediaries between the rightholders and platforms (cinema, theme park, TV channel, operator of video on demand, online retailer). From the point of view of the platform, they are able to offer innovative experiences with appropriate budgets to final users. The financial issue is related to the collection of funds for the projects: private sources of finance (business angels, venture capital and crowd-funding), public sources (European Union), national and regional media as direct grants and indirect support such as tax credits, tax incentives. Participants are expected to approach the management of trade agreements between the industry, by presenting different business models (pay-TV) and study the foundations of digital communication: how to astutely plan and communicate a brand, content, social gaming or offers in real-time. The pathway of study culminates in the development of a Final Project, an initiative of startup, an upgrade for a company in this sector that already exists or a business proposal for a business partner. [-]


Master in International Media and Entertainment


Cinema e New Media | Showroom dei lavori degli studenti

FRAMES | Video con interviste


Istituto Europeo di Design

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