IAAD Istituto D'Arte Applicata e Design

Introduction

IAAD Istituto D'Arte Applicata e Design

According to IAAD, design is culture of the project, is a system capable of linking production with end users dealing with research and innovation to provide social value, cultural significance to goods and services: meaning, form and function are the cornerstones of a conscious design.

IAAD invests in the quality of teaching and in the human and professional value of professors.

The EABHES accreditation, the partnership with the French Écoles de Condé, the new premises in the future Lavazza headquarters, collaboration with institutions, organizations, associations and companies for the development of cultural projects, research, educational and work experience, the evolution of the inner structure and the creation of an international scientific committee are the surest signs of a IAAD of the present and of the near future.

Historical outlines

1978
IAAD opened the first Italian degree in "Car body architecture" today called "Transportation design". Since 2008 the Department of "Transportation design" is named to the memory of Andrea Pininfarina.

2000
IAAD had been completely renovated in management. The new director, Laura Milani, reset and consolidated the institute, enabling collaborations with companies, associations and institutions for the development of cultural projects, research, educational and work experience with the firm intention to ensure that the training is constantly updated and qualitatively high-level .

2005
EABHES (European Accreditation Board of Higher Education Schools) accreditation opened IAAD education to a European and international dimension. This recognition allowed IAAD to activate European Bachelor and Master Courses of Science in Design. The titles of Bachelor and Master are conform to the European system of university credits ECTS - European Credits Transfer System.

2008
Turin was the first World Design Capital, IAAD turned 30 and celebrated with Italdesign Giugiaro, which in the same year was 40 years old. A project was born from this fortunate combination, carried out jointly by IAAD and Giugiaro and publicly donated to the city of Turin - a path of discovery of the contemporary Turin through the design of 35 public benches.

2009
IAAD and ISIA Firenze together - with the support of a large committee composed of public institutions of Turin and Piedmont, national associations of industry and craftsmanship, national and international partner companies- - officially present the first Italian 1st level Academic Diploma course in "Design of sustainable mobility and transportation means" (180 CFA credits). Classes began in October 2010.

2012
IAAD signs an important strategic partnership with the French group Écoles de Condé, with offices in Paris, Nice, Lyon, Nancy and Bordeaux. The courses in Italy and France are open to students from both schools: thus a wide training offer consistent with the specificity of respective territories is available.

2013
IAAD three-year post-diploma courses are officially accredited by MIUR - Ministry of Education, University and Research as 1st level Academic Diplomas (180 CFA) with 5 possible specializations: Product Design, Interior Design, Textile and fashion design, Transportation design, Communication Design.

The certificate issued by IAAD conforms to AFAM-ISIA system and is recognized as a degree in Italian regulations - as well as being already recognized by EABHES - European Accreditation Board of Higher Education Schools in the European system (ECTS).

The academic year 2013-2014 will open in a new venue for IAAD, which will be settled in Aurora district, in the future Lavazza headquarters, with about 2,500 square meters available for educational activities, exhibitions and conferences. The works of regeneration and restoration are carried out by the architect Cino Zucchi with Picco Architetti Studio of Turin.

This school offers programs in:
  • English

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Programs

This school also offers:

Master

Master in Interior Architecture for Business Habitat

Campus Full time 9 months March 2017 Italy Turin

Design is experiencing a time of strong momentum and growth. The rapid evolution of production methods and ways of living require more and more adaptability and innovation. Anticipating and stimulating change have become main factors effecting competitiveness, being an engine for change and effecting contemporary economies. [+]

Design is experiencing a time of strong momentum and growth. The rapid evolution of production methods and ways of living require more and more adaptability and innovation. Anticipating and stimulating change have become main factors effecting competitiveness, being an engine for change and effecting contemporary economies. Traditional disciplinary boundaries have been overwhelmed by the need for greater interaction, ability to work in groups and the transfer of technology. Designers are now required to know new design skills and ways of information sharing, as well as have improved ability to listen to the needs of clients. On the other hand, it provides designers with new opportunities to draw on the wealth of traditional knowledge but yet without formal conditions or style obligations. Even when applied to interior architecture, the designer must be able to make use of new skills to delineate separated professions, those typical of the architecture. The way of selling ‘sales’ has changed mainly because of the dissemination of “online shopping” and effect of mass distribution. New forms of shared consumption have been established and commercial spaces now take on new forms and functions. As in many other fields, they are not uniform linear transformations but are rather coexisting contradictory phenomena in very distinct situations. Local businesses have survived mass distribution because ‘zero kilometer’ goods are displayed side by side with goods coming from other continents. Even the shop under your house is not immune to the online buying phenomenon. Each industry sector has developed a mix of technologies... [-]

Master in New Media Communication and Interaction Design

Campus Full time 9 months March 2017 Italy Turin

IAAD Master in New Media and Interaction Design has been conceived to help fill the gaps in the current educational system regarding this very strategic sector, answering the growing demand from companies, private and public organization for professionals with specific and diversified skills linked to the development and the new opportunities of the digital world. [+]

Contemporary society moves its first steps towards "artificial intelligence". This expression may sound bombastic, but the essence of the phenomenon can be synthesized in a few words: many tiring activities that today weigh mainly on human intelligence are steadily being transferred to computers, which are finally able to read the semantic meaning of raw information, creating a vast network of benefits and profits. Modern digital environments, and the "artificial" intelligences that are developed in and from them, are deeply changing jobs in every sector, at every level. Many new professions are being developed in this setting, and it's not a case that most of the EU funding being placed in 2014 and onwards is going towards a "digital agenda". IAAD Master in New Media and Interaction Design has been conceived to help fill the gaps in the current educational system regarding this very strategic sector, answering the growing demand from companies, private and public organization for professionals with specific and diversified skills linked to the development and the new opportunities of the digital world. Master objectives and method. The Master's key objective is to form professionals capable of dialoguing through digital media, who comply with "netiquette" and community participation modalities, and, above all, are able not only to realize an integrated platform or a digital marketing campaign, but also to evaluate their performance and development potential. The Master's ambition is to work as an innovation hub, a place in which aspiring communicators can be trained in a continuous interchange between... [-]

Master in Photography for Communication

Campus Full time 9 months March 2017 Italy Turin

The main purpose of the Master’s Module is to develop a new generation of professionals who are able to imagine, design, build and spread their vision with all the necessary tools to deal with the fluidity of the market. [+]

Despite it’s relatively recent discovery, photography has gone through different evolutions changing itself and the world around it. On one side, it has helped us to better understand the many manifestations of reality. On the other side, photography has unhinged our certainties to reveal a metaphysical inner world. With the advent of digital photography, the photographer’s work- from pioneering alchemy in its infancy, to advanced computing today – has undergone a process of democratization that has broadened the basic skill base and raised the level of expectation at the top. To be an exceptional professional photographer today not only requires having technical expertise at shooting and printing but also a broader awareness of the entire creative and production processes. Familiarity with all technological aspects (shooting, editing, post production, presentation, distribution), the different areas and related parties involved are not enough to meet the market’s needs. Creativity and content design are the difference between the role of a person who merely does the work and of a potential creative director. A holistic approach is therefore essential to establish oneself as a leading professional in the industry. CONTENT AND OBJECTIVES The main purpose of the Master’s Module is to develop a new generation of professionals who are able to imagine, design, build and spread their vision with all the necessary tools to deal with the fluidity of the market. More experienced photographers are hired not only as technical experts, but as real creative directors. In this light, it is clear that a... [-]

Master in Transportation Design

Campus Full time 10 months May 2017 Italy Turin

IAAD department of “Car Body Architecture” first in Italy opened in Turin in 1978. Since 2008 it is entitled in memory of Andrea Pininfarina. [+]

IAAD department of “Car Body Architecture” first in Italy opened in Turin in 1978. Since 2008 it is entitled in memory of Andrea Pininfarina. The specialization in Transportation design deals with the study of the main means of transport with a focus on mobility systems and environmental sustainability. Turin is the undisputed world capital of automotive design and one of the centres of excellence in the international automotive industry: the great Italian production of Fiat, Lancia, Alfa Romeo and Ferrari, the design of Giugiaro and Pininfarina, Bertone, the automotive innovation of Centro Ricerche Fiat, the robotic technologies of DEA, Comau and Rambaudi, the innovation of Oxygen (electric alternative mobility), not to mention an enormous satellite activities that serves not only Fiat, but almost all of the major car manufacturers in Europe and the world. To confirm this today also Chinese design companies choose Turin as European seat. Thanks to this important supply chain, IAAD Transportation design department is flanked by a pool of important partner companies both public and private, which contribute to the activation of research projects, special lectures, workshops and seminars, company visits, educational activities and internships. MASTER OBJECTIVES IAAD have always had the goal of providing an innovative approach to training: the best way to become a professional in transportation is being apprenticed to learn from experts in the field. With this insight, IAAD is the first Italian university of higher education specializing in transportation design. The design work done in collaboration with IAAD partner companies which... [-]

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IAAD

Address Via Pisa 5
Turin Italy
Website http://www.iaad.it/
Phone +39 011 548868