Leipzig School of Media

Introduction

Read the Official Description

Non-profit association for academic further education

The Leipzig School of Media (LSoM) , founded in 2008, is a non-profit society for in-service cross-media continuing education. It is a subsidiary of the Media Foundation of Sparkasse Leipzig.

LSoM's in-service training courses are aimed at employed workers in companies in the media industry, in companies in other sectors, in NGOs and in public institutions. The LSoM's main goal is to help companies and organizations cope with the digital transformation and its consequences.

LSoM's offer includes four Master's programs and a wide range of courses and seminars. The Master's degree programs are conducted in cooperation with the University of Leipzig and the HTWK Leipzig (University of Applied Sciences) and conclude with an internationally recognized Master's degree - depending on the study program with a Master of Arts (MA) or a Master of Science (M.Sc.). Participation in courses and seminars is confirmed by LSoM certificates and may in part entitle participants to take exams from organizations in the communications industry.

Our core values

Free media with social responsibility and value-oriented communication

For the LSoM, independent, free media are a central prerequisite for the functioning of a democracy. Only through comprehensive, objective and at the same time critical reporting can the citizens of a community form an opinion on relevant topics and exercise their democratic rights. Journalism as a democratic good is therefore a central value of LSoM in the sense described.

Democratic discourse is increasingly taking place nowadays in public relations, marketing and corporate communications. Accordingly, these actors also bear social responsibility. The LSoM therefore stands for total value-based communication, which also includes these actors. PR, marketing and any other organized communication must be transparent, honest, fair, truthful and professional, as described, for example, in the Communications Code of the German Council for Public Relations.

All communication today takes place under the conditions of a rapidly occurring digital transformation. This process, also referred to as the digital revolution in society as a whole, not only alters all technical processes, but also our concepts of public and social participation. Journalists and other communicators are faced with changing expectations. Readers, users and customers want to be taken seriously as dialogue partners in the digital world, they demand transparency and want to have their say in decisions.

The changes are sometimes very challenging for media professionals, for example when previously reliable business models are no longer effective or entire job profiles disappear. However, the LSoM focuses on the opportunities that accompany change. Journalists can better inform and entertain their audience through cross-media offerings, marketers are able to target their customers better, and PR professionals have the opportunity to interact directly with stakeholders. In short: the digital media change offers constantly new interesting possibilities. Shaping it is a central concern of LSoM.

Our unique selling points

Cross-media, practical and academically sound.

The unique selling point of the LSoM is first and foremost the high quality of teaching and training, which is always based on both practice and academic standards. Only renowned professors and experienced practitioners teach at the LSoM. Students and students learn at the LSoM in small learning groups. The modern infrastructure of the media campus Villa Ida ensures a good learning environment. The support is intensive, all customers of the LSoM receive every imaginable support.

Our mission statement

To shape the digital media change

The Leipzig School of Media helps companies and organizations to cope with the digital transformation and its consequences by providing the necessary knowledge and skills through academically sound and practical education and training.

This school offers programs in:
  • German

View MAs » View MScs »

Programs

This school also offers:

MA

Master Corporate Media (ma)

Campus Part time 3 semesters October 2018 Germany Leipzig

Part-time studies with a focus on corporate communications, marketing and PR [+]

Part-time studies with a focus on corporate communications, marketing and PR

Website and corporate blog, customer magazine and social media channels, print advertisements and online banners - corporate communications, public relations and marketing are just as multifaceted as complex fields of work today. In order to attract the attention of customers and consumers to successfully establish their own brand and build long-lasting customer relationships, companies and other organizations need to align all their communication efforts. Activities of corporate publishing and traditional public relations work require a consistent content marketing strategy that ideally uses the means of brand storytelling. Customers can be approached in this way at different touchpoints and accompanied on their entire customer journey. The degree program Corporate Media (formerly Corporate Publishing) of the Leipzig School of Media (LSoM) provides specialists from communication and marketing departments with the necessary skills to master these challenges in times of digitization within three semesters.... [-]


Master New Media Journalism (ma)

Campus Part time 4 semesters October 2018 Germany Leipzig

Part-time studies focusing on digital journalism, cross-media content production and media management [+]

Part-time studies focusing on digital journalism, cross-media content production and media management

The future of journalism is digital. In the information world of today, the media genres print, TV and radio and online are growing ever closer together. Anyone who still wants to work successfully as a journalist in a few years - whether as a freelancer or as an employed editor - therefore needs a variety of skills and competencies. Media makers need to master the cross-media production and multimedia content preparation, be able to communicate across all channels and have knowledge of media management, media management and media technology. All this on the basis of the classic journalistic craft, which is based more than ever on the methodological research, on the user-oriented content creation in all forms of presentation and on the basic media ethics and media law knowledge. The European networked course New Media Journalism takes all these requirements into account. The extra-occupational Master program opens up concrete perspectives for the participants in order to shape up-to-date journalism and master the digital media change.... [-]


MSc

Master Cross-media Management (m.sc.)

Campus Part time 4 semesters October 2018 Germany Leipzig

Part-time studies focusing on web technologies, media technology and e-commerce [+]

Part-time studies focusing on web technologies, media technology and e-commerce

No question, the future is digital. Digitalization has long since captured all sectors and areas of life. E-business or the increasing use of information and communication technology is the most important growth driver and at the same time the biggest challenge for many companies. E-commerce is becoming an indispensable component of all value chains. This development affects work processes as well as production, marketing and sales. Media houses, publishers and agencies are particularly affected by this development. They have to disseminate their digital content (modern: content) across a multitude of channels and constantly adapt their service offerings to new requirements. To master change, media and technology companies of all kinds urgently need professionals who can design, develop, and market digital projects. These specialists are trained in the master's program Crossmedia Management of the Leipzig School of Media (formerly Crossmedia Publishing or Content and Media Engineering).... [-]


Contact

Address Poetenweg 28,
04155 Leipzig, Saxony, Germany