Grenoble Ecole de Management

Introduction
EFMD Equis Accredited
AACSB Accredited

格勒诺贝尔高等商学院

格勒诺布尔管理学院由格勒诺布尔工商协会于1984年建立,是工商管理方面的高等教育机构。学院提供覆盖本科、硕士和博士教育的20多个法国和国际学位项目。

依托格勒诺布尔市作为阿尔卑斯地区的中心城市和法国的创新技术中心的有力条件,格勒诺布尔管理学院创立拓展了独具一格的技术管理和跨文化管理。学院致力于成为管理教育、创新教学和为全球企业服务的欧洲一流管理学院。

国际认证

格勒诺贝尔高等商学院通过了国际商学院促进协会(AACSB, The Association to Advance Collegiate School of Business),又称国际精英商学院协会)、国际工商管理硕士协会(AMBA, The Association of MBA)、欧洲质量发展认证体系(EQUIS, The European Quality Improvement System)的三重认证,是全球通过这三大权威认证的为数极少的最优秀商学院之一。

中国的合作伙伴

格勒诺贝尔高等商学院是最早进入中国的欧洲商学院之一。自1998年起,通过与中国最优秀的重点大学建立合作关系,格勒诺贝尔高等商学院在其专注的技术创新管理领域,建立了强大的教学和研究合作联盟。

与格勒诺贝尔高等商学院建立合作伙伴关系、实现学生交换培养的中国大学包括:

  • 复旦大学
  • 北京大学
  • 上海交通大学
  • 北京航空航天大学
  • 同济大学

面向全球的高级管理人员培训项目

格勒诺布尔管理学院提供高度灵活的根据需求专门设置的高级管理人员培训。无论依照何种评判标准,我们的高级管理人员培训项目都能充分体现其跨文化、国际化、灵活实用、致力于解决高级管理人员当前和未来可能面对的现实问题的诸多特点。

经过20多年实践,我们对创新技术管理的长期专注,独创了我们具有前瞻性的教学法。

This school offers programs in:
  • English

View MScs » View master programs »

Programs

This school also offers:

Master

Advanced Master’s in Internet Strategy and Web Management

Campus Full time 15 months October 2017 France Grenoble

Nowadays, the Internet is a key instrument in company’s strategy and management. This program’s ambition is to provide experts related to these new needs of business. The coursework teach students the management of e-business and e-marketing components. [+]

This innovative program offers students the necessary skills for web management and internet strategy design through a practical approach of e-business and e-marketing. By the end of the program, graduates will have a good command of Internet tools and environments.

The training includes a course period and a professional period.

Examples of classes:

Introduction workshops Fundamental courses Web management courses Internet strategy course

Entry requirements?

Profile of candidates:

Master-level degree, a Doctorate, or a Bachelor’s degree with 3 years of professional experience. English proficiency (TOEFL, Cambridge Proficiency Exam, IELTS, PTE, TOEIC). Send the application file and sit an interview. ... [-]

High School Program

Campus Full time 3 years September 2017 France Grenoble

This tailored and personalized program is designed for students wishing to move towards the business management in general or specialized (Marketing, Purchasing, Information Systems, Innovation, ...), while focusing on a strong international and in business. [+]

Objectives: The Grande Ecole program was designed to enable students to build their professional project by developing their personality and ability to innovate within an international framework open to the company. Program: With personalized itinerary, get involved in a course that suits you. The importance attached to internships, international and extra-curricular activities, you will experience and openness to make the best choices for your future. What job can I do with this training? Grenoble Ecole de Management assists students in their career plans during training but also after graduation through the alumni network. Grande Ecole program leads to many opportunities: - Financial Analyst - Business Officer Business - Marketing Product Manager - Purchasing Consultant - CRM Consultant - Sales Engineer - ... How to integrate this training? Admission to this program is open to candidates: - Admitted to contest HEC - Admitted to contest Gateway (Gateway and Disability and Social Ascension) or under certain conditions: - For students in engineering school or design - For eligible applicants ENS Cachan - For candidates from the CAD contest [-]

Manager Of Information Systems

Campus Full time 2 years September 2017 France Grenoble

Totally overwhelmed by the digital revolution of the last decade, the IT sector barely recruit. Candidates - and more candidates! - Remain too few when the information system is the core of the customer relationship with the company. [+]

Objectives: The SI program manager aims to train experts of information systems in a business environment. Students will gain a vision for the management of SI covering all aspects of the business (strategy, human and material resources). Program: During the first year students have the option to take a semester course followed by an exchange at HEC Montreal, or being alternately throughout the year. The second year takes place alternately (14 week course, 37 weeks now). Courses cover various topics such as behavior management, IS and business and project management. What job can I do with this training? The degree of IS manager achieves positions SI and organization consultants, sales engineers, architects SI, responsible change management, etc.. How to integrate this training? This training is open to: - The students +3 from general or specialized courses - For students Bac +4 parallel admission Admission is by validation of written and oral tests. [-]

Master in International Business (MIB)

Campus Full time 2 years September 2017 Germany Berlin France Grenoble Paris United Kingdom London Singapore + 6 more

GGSB provides students a comprehensive vision of global markets in order to match the current requirements of international firms. Graduates of the MIB gain both international business and management skills with a cross-cultural understanding of markets. [+]

Program description: Classes are taught in English. Students may follow the program in Grenoble,Paris London, Berlin or Singapore. One academic year (on campus) + Final Management Project (12 months) Join a program into international reach, including the intercultural problems met by the managers of the whole world. This Master's degree is internationally recognized, and is exclusively taught in English. PROVIDE INTERNATIONAL VISION OF BUSINESS The mission of the Master in International Business program is to provide employers worldwide with interculturally aware graduates who have developed key skills and competencies in international business and management. The MIB provides a truly international and multicultural learning environment which makes its graduates very attractive to potential employers worldwide. Entry requirements: The applicants for this training must: Have a Bachelor-level, undergraduate degree in any subject with good grade average. Work experience is not compulsory. Fluency in English (TOEFL, EILTS, CPE, Pearson). GMAT is not required for this program. send an application file (CV, Diploma, English test, etc.) MASTER IN INTERNATIONAL BUSINESS (MIB) The MIB is a high-quality comprehensive program of business administration subjects, studied from an international perspective. The program focuses on the knowledge required by managers in different sectors to work in international companies and environments. It is a strong generalist program that integrates all the core management courses and uses cross-functional approaches to apply these key fields while providing students with an international specialization. Foreign language skills are essential in business today. The program is taught in English. No prior knowledge of French... [-]

Master Specialized Management Of Biotech Companies

Campus Full time Part time 15 months October 2017 France Grenoble + 1 more

This Advanced Master trains managers of operational web internationally on all components of e-business and e-marketing to meet the new challenges implied by developments in information technology. [+]

Objective: The development of the biotechnology sector reinforced the need for specialists. The Specialized Master Management of Biotechnology and pharmaceutical companies as these experts by providing specific managerial skills and understanding of issues related to the sector, as well as training to the changes and challenges it entails. Program: The pedagogy of Grenoble Ecole de Management is strongly oriented enterprises to enable students to be operational quickly. For this, a special importance is given to the presence in business (alternating, business missions), professional intervention, and case studies. This training is conducted entirely in English. What job can I do with this training? Many guidelines are available: head of product marketing, industrial property adviser, responsible for valuation, business development, ... How to integrate this training? Admission on-line application is open: - For graduates with a bac + 5 (engineers, academics, doctors, Phd) - In the business executives in incumbent operations of a bac + 4 with experience at least 3 years A derogation other profiles can be accepted [-]

Master in Management

Campus Full time 2 years France

During the two year Master in Management programme in one of the prestigious schools of management you will not only benefit from the academic excellence for which the French Grandes Ecoles are renowned... [+]

You can study the Master in Management program in one of these prestigious French Management Schools!

 

Burgundy School of Business, EM Strasbourg Business School, ESC Clermont Graduate School of Management, ESC Troyes Champagne School of Management, Grenoble Graduate School of Business, La Rochelle Business School, NEGOCIA, Normandy Business School.  

 

 

Master in Management - Welcome to the elite French “Grandes Ecoles”

 

In the age of globalisation and ever faster business transactions it is vital to have an international vision of the world. Gaining experience in a foreign country and developing solid intercultural management skills has become the key for young managers who wish to get their careers off to a successful and fruitful start. Over the past few decades, French schools of management have gained worldwide recognition in helping international students achieve just that.... [-]


Specialized Master's In Management And Marketing Of Energy

Campus Part time 15 months September 2019 France Grenoble

To evolve in relation to sustainable development and the need for experts in energy, specialized masters familiarizes students with specific constraints and challenges in the energy sector. A high-level program that trains specialists of tomorrow through a cross and transdisciplinary approach. [+]

Objective: This label is awarded jointly by Grenoble Ecole de Management and Grenoble INP. Sustainability is now inevitable, especially in the energy sector, and thus increases the demand for experts in the field. To meet this demand Grenoble Ecole de Management form of high-level managers specializing in energy and its various issues. Program: This course provides an overview of the energy market both from the point of view of the supplier of the customer, taking into account the importance of new technologies and energy efficiency services. The program is divided into 3 phases gradually integrating the student into the business. It is delivered in conjunction with Grenoble INP and in partnership with LIG Grenoble. Examples of courses: - Economics and Strategy energy - Climate and DD - Finance Energy - Energy networks - Dynamic Marketing and Strategic - Management of People and projects to strengthen operational learning, students work on an innovation project and the achievement of a professional thesis. What job can I do with this training? The Specialized Master in Management and Marketing Energy leads to many opportunities such as charge d'affaires engineer energy efficiency, energy buyer, or facilities manager. How to integrate this training? The admission application online is open: - For graduates holding a tray 5 (engineers, academics, business school) - For professionals work or job search, holding a tray 4 with experience of at least 3 years [-]

Specialized Master Entrepreneurs - Entrepreneurs Pedagogy Hec

Campus Full time Part time 15 months September 2017 France Grenoble + 1 more

This specialized Master CGE and labeled based on a pedagogy HEC allows entrepreneurial minds from forming on the various issues of management functions and business creation. With personalized support, important missions and business ethics education, this program shapes the leaders of tomorrow. [+]

Objectives: Whether you want to undertake, assist entrepreneurs or intrapreneurs as you realize, you will gradually develop your technical skills and strategic vision of the company. This specialized Master and HEC labeled Conférence des Grandes Ecoles brings depth in management to drive a strategic function skills. Program: The watchwords of this training are "ethical" and "field". It is essential to train discerning entrepreneurs, committed to values ​​such as respect for self and others. Throughout the training, particular emphasis is given to business tasks and group projects, which allow students an understanding and rapid adaptation of entrepreneurial issues. What job can I do with this training? MS contractor provides the opportunity for students to create their business by being accompanied by professionals. It also allows you to reach a wider variety of positions: - Manager of Business Unit - Auditor for audit firm - Director of departments (management, marketing, finance, ...) - ... How to integrate this training? This training is available: - For graduates Bac +5 - For business executives and wishing to change their hold a Bac +4 skills with at least 3 years experience. [-]

Specialized Master Information Systems And Management

Campus Part time 15 months September 2017 France Grenoble

This training GEM was designed to enable students to think about the overall business strategy around Information Systems supported by an educational know-how and skills. [+]

Objectives: This Specialized Master aims to train managers able to locate the information system at the center of the global strategy of the company and benefit from a double technical and managerial competence oriented SI. Program: Developed in collaboration with the CIGREF program takes place alternately to create a synergy between the business mission and theoretical lessons. The student is accompanied both skills (behavioral management) that the know-how (and project management, specializing in information and management systems). What job can I do with this training? Specialized in business information systems are numerous: - Consultant SI and organizations - Business Engineers - Director of SI projects and organizations - IT Manager / Trades - ... How to integrate this training? The admission desk is open: - For graduates holding a tray 5 (engineers, academics, management) - Tray 4 with experience of at least 3 years [-]

Specialized Master Management And Technological Innovation

Campus Full time Part time 15 months September 2017 France Grenoble + 1 more

To form innovative techno-entrepreneurs, Grenoble Ecole de Management provides a model based on innovative pedagogy and a proven expertise in technological entrepreneurship program. [+]

Objective: With a recognized technological entrepreneurship and innovation management expertise, Grenoble Ecole de Management trains students in strategic positions. An innovative and personalized pedagogy helps to qualify graduates and make them operational as soon as possible. The objective is to create value in the business through the acquisition of managerial skills and strategic vision of the business. Program: Initiative, tutoring and alternation are the watchwords of training this way GEM offers comprehensive and professionalizing courses: - Competitive Strategy and Performance - Marketing Innovation - Innovation through design - game Integrative Business - Ethics and Logic Conflict - ... What job can I do with this training? The Specialized Master in Management Technology and Innovation leads to wide possibility of opportunities such as Project innovation, sales engineer, founder of start-up, responsible for marketing mission ... How to integrate this training? The admission application online is open: - For graduates holding a tray 5 (engineers, academics, business school) - For professionals work or job search, holding a tray 4 with experience of at least 3 years [-]

Specialized Master Management Of The Procurement Function

Campus Full time Part time 15 months October 2017 France Grenoble + 1 more

Through a modern and comprehensive international vision, the process of buying Grenoble Ecole de Management as managers of the purchasing function tomorrow. [+]

Objective: The procurement function evolves and rises jurisdiction. That is why the Specialized Master in Management of Purchasing Service offers students a modern and international approach of the procurement function, while addressing current issues such as the future. Program: The training is organized in different periods, during or company. 4 month course will enable students to understand the issues of purchasing management. For immediate situation, immersion in business (training and professional thesis), preferably international, is required during training. What job can I do with this training? The strong orientation towards the company puts the candidates in connection with professional shopping cart and allows them to refine their career plans. Some examples of activities: - Project Procurement Manager - Buyer leader - Sourcing Manager - ... How to integrate this training? The admission desk is open: - For graduates holding a tray 5 (engineers, academics, researchers) - Frames business activities in holding a tray 4 with experience of at least 3 years [-]

MSc

MSc Business Development

Campus Full time 2 years September 2017 France Grenoble

The ambition of the MSc Business Development is to shape managers able to lead and develop a business in a global context. Students will be provided with a comprehensive understanding and skills to creation of competitive advantage and source value. [+]

Objectives: The ambition of the MSc Business Development is to shape managers able to lead and develop a business in a global context. Students will be provided with a comprehensive understanding and skills to creation of competitive advantage and source value. Program description: The two years of this program give students a global vision of business development through complete classes and practical projects such as the Live Business Case. During the training, a residency trip is planned to a BRICS country. Students will spend one academic year completing full-time coursework and the next year completing a Final Management Project, which may be carried out in parallel with full-time employment anywhere in the world. Career opportunities: Thanks to GGSB’s network, students have the opportunity to work in international companies like Google, Coca Cola, IBM, Samsung or Zalando. The program also leads to jobs in various fields: Strategic Branding International Marketing Manager Business Developer Sales Section Manager Strategic and Enterprise & Business Planning Delivery Manager Business Analyst Entry requirements Applicants must: Have a Bachelor’s or licence-level degree Furnish proof of a minimum English level (TOEFL, Cambridge Proficiency Exam, IELTS, PTE) Complete the application file (Diploma, university transcript, CV …) The first year of the program is dedicated to theoretical courses: Introduction to the Program and to the role of Business Development Study Skills and Techniques Intercultural Communication and Negotiation Intercultural Management and Negotiation Corporate Social Responsibility and Ethical Issues in Business Strategic Management Leadership, Teambuilding and Managerial Creativity Economics … After the... [-]

MSC Digital Business

Campus Full time 1 - 2 years September 2017 France Grenoble

This program prepares students for a wide range of digital management roles and contribute to sustainable competitive strategies and operations in a global marketplace by understanding the business impacts and opportunities of digital technologies on corporate performance. [+]

Digital technologies are an integral and growing component for competitive advantage and effective business operations in the global marketplace. All managers require the skills and knowledge to leverage a professional profile in the increasingly pervasive digital economy. Why choose this program Acquire the ability to make effective management decisions related to the deployment and operations of digital business strategies Gain the skills and knowledge needed to support digital business activities in an international environment Develop the confidence and capacity to initiate innovative and competitive digital strategies Learn from both experienced digital professionals and academic experts Prepare for new career opportunities created by the Digital Economy Earn your degree from a triple accredited institution Program This program prepares students for a wide range of digital management roles and contribute to sustainable competitive strategies and operations in a global marketplace by understanding the business impacts and opportunities of digital technologies on corporate performance. Introduction week Meet your colleagues, find out how you will work Moodle e-learning platform Library and Computing Services Networking, Career and Alumni Associations Program content Year 1 (full-time in Grenoble) Year 2 The second year of the program is dedicated to the Final Management Project conducted under the supervision of a tutor. This is an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their future career. Career Opportunities Digital technologies are among the top drivers for... [-]

MSc Fashion, Design and Luxury Management

Campus Full time 2 years September 2017 France Grenoble United Kingdom London Paris + 3 more

The MSc in Fashion, Design and Luxury Management is designed to provide students with the academic and industry skills required in this highly competitive sector. The program includes the management of tools and techniques needed to run and grow a luxury brand. [+]

Objectives: The MSc in Fashion, Design and Luxury Management is designed to provide students with the academic and industry skills required in this highly competitive sector. The program includes the management of tools and techniques needed to run and grow a luxury brand.

Program description: Students can follow the course at GGSB’s Grenoble, Paris or London campuses. The program is structured in three parts: class attendance, internship and Final Management Project. During the training, a comprehensive vision of Fashion, Design and Luxury Management will be given through: Principles of luxury and luxury brand management Luxury sectorial analysis Technology and innovation in the fashion and design business Creative fundamentals of fashion and design Sustainable design, luxury and fashion management Students will spend one academic year completing full-time coursework and the next year completing a Final Management Project, which may be carried out in parallel with full-time employment anywhere in the world. Career opportunities: MSc taught in English. This program is luxury and management oriented and prepares students for positions of responsibility in various departments of luxury brands like sourcing, purchasing, product development, product management, public relations, events management, store design, retail management, people management, etc. Entry requirements Applicants must: Have a Bachelor’s or licence-level degree Furnish proof of a minimum English level (TOEFL, Cambridge Proficiency Exam, IELTS, PTE,) Complete the online application and send documents required (Diploma, university transcript, CV …) The program is structured with course modules, an internship (3 months minimum) and the writing of a Final Management Project.... [-]


MSc Finance

Campus Full time 2 years September 2017 France Grenoble United Kingdom London Singapore + 3 more

This MSc Finance prepares students with or without professional experience for international careers in finance. The program covers the fundamentals of finance, as well as advanced topics in corporate finance, financial management, and financial markets. Its aim is to provide students with strong technical and analytical skills in the principles and application of finance, as well as solid industry knowledge and multicultural exposure. [+]

Objectives: This MSc Finance prepares students with or without professional experience for international careers in finance. The program covers the fundamentals of finance, as well as advanced topics in corporate finance, financial management, and financial markets. Its aim is to provide students with strong technical and analytical skills in the principles and application of finance, as well as solid industry knowledge and multicultural exposure. Program description: The program provides an excellent preparation for the Chartered Financial Analyst® (CFA) exams, as it is based on the CFA Candidate Body of Knowledge (CBOK). It also covers related fields such as management control systems, economics, corporate governance, and private equity investment. This program is offered at GGSB’s home campus in Grenoble, as well as at partner campuses in London and Singapore. Students will spend one academic year completing full-time coursework and the next year completing a Final Management Project, which may be carried out in parallel with full-time employment anywhere in the world. Career opportunities: The program leads to various opportunities: Commodity Markets Manager Debt Capital Markets Analyst Financial Auditor Financial Controller Hedge Fund Analyst Investment Banking Manager Internal Auditor Buy-side/Sell-side Analyst Entry requirements: Applicants must: Have a Bachelor- or Licence-level degree Provide proof of a minimum English level (TOEFL, Cambridge Proficiency Exam, IELTS, PTE test scores) Complete the online application and send documents required (Diploma, university transcript, CV …) This MSc in Finance prepares experienced and non-experienced students for international careers in finance. The program covers the fundamentals of finance, as well... [-]

MSc Innovation, Strategy and Entrepreneurship

Campus Full time 2 years September 2017 France Grenoble

The MSc in Innovation, Strategy and Entrepreneurship is designed to provide future managers and entrepreneurs with the knowledge and skills required to identify, assess and manage business opportunities. Through an innovation-focused approach graduates will be qualified for positions of responsibility in today’s competitive market. [+]

Objectives: The MSc in Innovation, Strategy and Entrepreneurship is designed to provide future managers and entrepreneurs with the knowledge and skills required to identify, assess and manage business opportunities. Through an innovation-focused approach graduates will be qualified for positions of responsibility in today’s competitive market. Program description: This program focuses on teaching general management and entrepreneurship through innovation. GGSB’s Grenoble campus is highly favored in this field as it is located in the French Silicon Valley and thus benefits from proximity with R&D- oriented companies and scientific organizations. Students will spend one academic year completing full-time coursework and the next year completing a Final Management Project, which may be carried out in parallel with full-time employment anywhere in the world Career opportunities: Graduates of the program will be qualified for various positions in multinational companies, small and family business or institutions: R&D Manager Project Manager B2B Product Manager Business Engineers Business Developer Entry requirements: Applicants must: Have a Bachelor’s degree or equivalent Provide proof of a minimum English level (TOEFL, Cambridge Proficiency Exam, IELTS, PTE test scores) Complete the online application and send documents required (Diploma, university transcript, CV …) The first year of program is focused on course attendance. These courses are spread over four modules: General Management and the Corporate Environment Innovation Management Strategy Entrepreneurship To complete theoretical teaching, students will work on live business cases and participate in an internship. The second year is devoted to writing a Final Management Project related to the student’s field of... [-]

MSc International Human Resource Management and Organizational Development

Campus Full time 2 years September 2017 France Grenoble

This program is designed for individuals who want to evolve in management within a global environment. This program builds the abilities and skills necessary for future managers to recruit, manage and enhance talent while facilitating change in multicultural and international environments. [+]

Objectives: This program is designed for individuals who want to evolve in management within a global environment. This program builds the abilities and skills necessary for future managers to recruit, manage and enhance talent while facilitating change in multicultural and international environments. Program description: The course focuses on the key role of Human Resources strategy in companies. Through the coursework, students will understand differences between international and domestic HR management. The program aims to provide necessary skills to manage, recruit and enhance talent. Students will spend one academic year completing full-time coursework and the next year completing a Final Management Project, which may be carried out in parallel with full-time employment anywhere in the world. Career opportunities: MSc International HR Management graduates work in various organizations and fields: Multinational corporations Fast-growing companies HR consulting Organizational development consulting Entry requirements: Applicants must: Have a Bachelor’s or Licence-level degree Provide proof of a minimum English level (TOEFL, Cambridge Proficiency Exam, IELTS, PTE test scores) Complete the online application and send documents required (Diploma, university transcript, CV …) The program is structured around two components: the course period and the Final Management Project. First-year coursework includes the following modules: Fundamentals of Management International HR Specifics Organizational Development The second year is dedicated to the Final Management Project. Students will choose an aspect of HRM and are encouraged to link it with their career plan. During this period, students can work in full-time employment or an internship. [-]

MSc Marketing Management

Campus Full time 2 years September 2017 France Grenoble United Kingdom London + 2 more

Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth. [+]

Objectives: Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. You will be capable of understanding the demands of business and translating these needs into up-to-date marketing programs that build long-term customer relationships and generate long-term growth. Program description: Marketing career is now deeply linked to competencies in the digital arena. 25% of the course is devoted to developing a full understanding of each area and learning how to integrate them seamlessly into your marketing planning and customer relationships. This is a two-year program. The program begins in September and requires regular attendance for one academic year (September-June)followed by a Final Management Project on a Marketing-related subject of the student’s choice. The Final Management Project may be completed in parallel with a full-time internship or employment. Career opportunities: The program leads to various opportunities: Product Management: Senior Product Manager Digital Product Manager Marketing: Marketing Director Sales Promotion Manager Market Research: Market Researcher Research Executive Retailing, Logistics and Sales: Retail Buyer Sales Executive Customer Relationship Management: Director E-Customers Director of Customer Service Entry requirements: Applicants must: Have a Bachelor- or Licence-level degree Provide proof of a minimum English level (TOEFL, Cambridge Proficiency Exam, IELTS, PTE test scores) Complete the online application and send documents required (Diploma, university transcript, CV …) Two or more years of work experience in marketing is preferred but not compulsory. Through studying special topics in marketing and with the choice of electives, students are confronted with... [-]