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IED – Istituto Europeo di Design Sao Paulo

Introduction

A new home for colour, style energy and Paulista fashion.

We have our intuition to thank for identifying São Paulo as home for the first campus in Brazil in 2005, at a time when this great country had just started its climb up the world economic hit parade.

Brazil great reserves of natural resources combined with its determination to build on its own cultural values have projected this nation onto the planetary scale of the countries of the future.

Appreciation for Italian creativity in both fashion and design has prepared a fertile terrain for us to train professionals who are in great demand among Brazil leading businesses in these fields.

IED São Paulo very presence contributes to positioning this metropolis as Latin America fashion capital and to Brazilian design’s emancipation from foreign cultural influences.

In addition, our didactic model has enabled us to draw up educational plans for developing a series of production sectors in several of this amazing nation states.

This school offers programs in:
  • English
  • Portuguese (Brazil)

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Programs
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Master

Graduate In Branding

Campus Full time 300 hours October 2017 Brazil São Paulo

The course provides a current view of branding and strategic brand management. The branding market is crawling in Brazil, and increasingly engages professionals from the area, from advertising and design agencies to the corporate market. [+]

BECAUSE? The course provides a current view of branding and strategic brand management. The branding market is crawling in Brazil, and increasingly engages professionals from the area, from advertising and design agencies to the corporate market. FOR WHOM? Newly graduated professionals in design, communication, marketing or entrepreneurship. Branding is transdisciplinary in nature, and can benefit professionals from a variety of fields, such as management, finance and human resources. HOW IS IT? Students learn by doing, developing a branding project with a real client. The teachers are chosen according to the profile of the classes, and the course has already invited guests from companies such as Tátil Design and Crama Design Strategic. MASTER PROFESSIONAL IED RIO The Master Professional IED Rio offers a course to build your professional goal, whether within a company or starting your own business. With its own methodology focused on the development of projects and mentoring activities, the Master Professional course allows a connection with the reality of the market, extending to the student the benefits of the IED network, the only international design education network with courses recognized in Brazil and in the Outside. + INTERNATIONAL MODULE In addition to a 300-hour class with professionals of reference in the market, in the course Professional Master the student can know the market outside Brazil, through an optional international module of 40h in one of the headquarters of IED in Italy and Spain. At the end of the module, the student receives a certificate of participation from the... [-]

Graduate In Branding Experience

Campus Full time 18 months September 2017 Brazil São Paulo

We live in a world governed by brands and their strategies. The areas of Management, Marketing, Communication and Design converge in the approaches of Branding to unveil the complex phenomenon of consumption and relations of exchange, with great opportunities. [+]

BECAUSE? We live in a world governed by brands and their strategies. The areas of Management, Marketing, Communication and Design converge in the approaches of Branding to unveil the complex phenomenon of consumption and relations of exchange, with great opportunities. FOR WHOM? For professionals looking to broaden their knowledge or direct their careers to the promising area of ​​Branding, developing strategies, plans and actions to build, manage and communicate brand values, attributes and contents. HOW IS IT? "Marks, not products," said journalist and writer Naomi Klein in the controversial "No Logo" as a way of criticizing what would then be the renaissance of marketing now as a form of product significance. COURSE The postgraduate degree in Branding Experience from the Istituto Europeo di Design - IED São Paulo brings a contemporary approach to how to build, manage and strengthen brands, by identifying the essential elements of their identity to create reputation among stakeholders (Internal and external reference groups). The course's teachers are market professionals and scholars with great experience in the field, who act as a link between reflection and experience. From the beginning, the participant is stimulated to practice, developing a Branding project, which starts already in the first modules and culminates in a final work. The course involves participants in various learning experiences, such as lectures, exercises, case studies, always seeking the collaboration between the participants and the exchange and experiences between the different experiences and repertoires. In this way we seek the balance between reflection, practice and... [-]

Graduate In Contemporary Interior Design

Campus Full time 18 months September 2017 Brazil São Paulo

The Postgraduate course in Interior Design has based on the tradition of Italian Design at the same time promoting advanced innovative approaches aimed at improving the use of national market opportunities environments design as a whole. [+]

BECAUSE? With an innovative approach, the post thinks the spaces strategically and integrally, valuing creativity, identity and uniqueness. The classes, of a practical nature, involve the participants in experiments, considering aspirations of clients and users. FOR WHOM? Architects, designers and professionals who wish to deepen in the area of ​​projects for diverse spaces, that want to go well beyond well-known formulas of decoration, to embrace new practices in this newly regulated area and quite promising. HOW IS IT? Course participants will enhance the understanding of all the factors that should be considered during the design and planning of the Interior projects, as well as be prepared to manage their execution in all phases. COURSE The innovative approach of the postgraduate course in Interior Design of the Istituto Europeo di Design - IED São Paulo starts from the redefinition of the previous knowledge of the students to avoid the practices of decorating or making up environments from well-known formulas, highlighting themselves as professionals . A faculty of great professionals brings a new set of concepts and tools to build projects of internal environments, valuing aspects such as creativity, identity and uniqueness. All this seeking to extract the best performances and develop the skills of each individual, generating experiences that will be the basis for their professional life. Colors, shapes, styles. The practical classes involve the participants in experiments with the objective of designing from briefings with a humanized vision, taking into account the aspirations of clients and users. Feasibility and sustainability... [-]

Graduate In Marketing And Fashion Communication

Campus Full time 300 hours September 2017 Brazil São Paulo

The impact of ultra-soft social media communication has brought about radical changes in the fashion market and brand strategy. To relate to the consumer, the professional needs new tools and skills. [+]

BECAUSE? The impact of ultra-soft social media communication has brought about radical changes in the fashion market and brand strategy. To relate to the consumer, the professional needs new tools and skills. FOR WHOM? Professionals graduated in Fashion, Communication, Advertising, Journalism, Marketing, Designers and related areas, with interest in deepening knowledge in the area and entering the market. HOW IS IT? Students develop strategic marketing and communication planning for a fashion brand, taking into account a complex scenario and aiming for results. Throughout the course, you will be offered connections with companies in the market. MASTER PROFESSIONAL IED RIO The Master Professional IED Rio offers a course to build your professional goal, whether within a company or starting your own business. With its own methodology focused on the development of projects and mentoring activities, the Master Professional course allows a connection with the reality of the market, extending to the student the benefits of the IED network, the only international design education network with courses recognized in Brazil and in the Outside. + INTERNATIONAL MODULE In addition to a 300-hour class with professionals of reference in the market, in the course Professional Master the student can know the market outside Brazil, through an optional international module of 40h in one of the headquarters of IED in Italy and Spain. At the end of the module, the student receives a certificate of participation from the headquarters where the course was held. + MENTORING TO ACHIEVE YOUR PROFESSIONAL OBJECTIVES At the end... [-]

Graduate In Strategic Design And Innovation

Campus Full time 18 months September 2017 Brazil São Paulo

Strategic Design configures itself as a "big picture" understanding of society's demands, based on a new mindset and systemic vision, which redefines the approach to challenges, with a focus on identifying opportunities for action. [+]

BECAUSE? O Strategic Design Is configured as a "big picture" understanding of society's demands, based on a new mindset and systemic vision, which redefines the approach to challenges, with a focus on identifying opportunities for action. FOR WHOM? For professionals in various fields of knowledge and professional activity interested in the design thinking and its disruptive approach, with models capable of generating creative innovation and transform realities, whether in business or in causes. HOW IS IT? Students will be introduced to new business models, supported by a creative, sustainable, responsible and collaborative vision, translating human values ​​and aspirations into viable solutions, with Design as a catalyst for the value creation process. COURSE The course Postgraduate Diploma in Strategic Design and Innovation of the Istituto Europeo di Design - IED São Paulo has the objective of developing skills and abilities and provide experiences focused on application of design thinking as strengthening strategy of the business value chain. The course addresses the culture of innovation and strategic thinking in the process of creating, managing and implementing new market solutions. In this sense, the course offers a learning experience geared toward professionals and entrepreneurs from various fields of training, interested in the creative approach to meet today's market challenges, especially in the areas of management, branding and development of new products and services. In this sense the course is based on a set of concepts, tools and innovation processes guided by the design and user-centric, such as Metadesign, Design Thinking, Human-Centered Design, Design... [-]

Postgraduate Degree In Fashion Marketing And Communication

Campus Full time 18 months September 2017 Brazil São Paulo

The Postgraduate in Fashion Marketing and Communication of the Istituto Europeo di Design - IED São Paulo offers training in marketing management and communication specific to the fashion business. [+]

BECAUSE? Success year after year in IED, this post offers different perspectives for the different fashion scenarios and promotes a market-oriented learning experience, with lectures and lectures given by renowned professionals in the industry and academia. FOR WHOM? Professionals interested in deepening or directing their careers or potential entrepreneurs to the area of ​​Communication Management and Fashion Marketing, valuing their potentialities and approaching their profile of the most valued professionals. HOW IS IT? The program presents the disciplines of Applied Marketing to Fashion, Lifestyle & Trends, Branding, Fashion Image, Design Management, Digital Communication, Channel Management, Strategic Marketing, Global Business, Thinking Design and Business Plan etc. COURSE The Postgraduate in Fashion Marketing and Communication proposes different analyzes and perspectives on the different scenarios of fashion, and promotes a learning experience oriented to the market, with classes and lectures given by renowned professionals of the sector and the academy. The program presents the disciplines of Applied Marketing to Fashion, Lifestyle & Trends, Branding, Fashion Image, Creative & Design Management, Digital Communication for Fashion, Channel Management, Strategic Marketing, Global Business, Thinking Design and Business Plan, among others. This content provides tools for the professional to be prepared to design, plan, manage and implement marketing and communication plans in fashion or industry-related companies. At the end of the course, a project will be developed together with a company of the segment, in the project Ideas Workshop, already carried out jointly with partners such as: Benetton (2012), Marcyn (2014), Hope (2014), Cia Marítima , Quiksilver... [-]

Postgraduate Degree In Interaction Design

Campus Full time 18 months March 2018 Brazil São Paulo

What was science fiction is gradually becoming a reality in human interactions, in human-machine interactions, and in interactions between machines. In the hyperconnected world, Interaction Design becomes one of the most promising professional fields. [+]

BECAUSE? What was science fiction is gradually becoming a reality in human interactions, in human-machine interactions, and in interactions between machines. In the hyperconnected world, Interaction Design becomes one of the most promising professional fields. FOR WHOM? Professionals from diverse areas interested in a global understanding of projects that involve interaction and that seek to master the skills, abilities and tools necessary to design, develop and implement end-to-end initiatives. HOW IS IT? The axes that guide the powders are: UX (User Experience); Game Thinking; And Hypermedia. The participants will know the various approaches in the design stages, becoming apt for the elaboration of the most diverse human-centered interfaces. COURSE The purpose of the graduate degree in Interaction Design from the Istituto Europeo di Design - IED São Paulo is to train professionals able to know and deeply understand the skills, abilities and tools needed to develop interaction projects. The axes that guide the program are: UX (User Experience); Game Thinking; and Hypermedia. Students learn the various ways to approach the design stages, making it suitable for the development of human-centered interfaces. DELIVERY The course graduate gives professionals the improvement in understanding the multiple facets of interaction design and its stakeholders, as stages of research, design thinking, mark treatment, marketing strategies and logic programming. The domain of just one project construction aspect impairs the ability to see how each design element (navigation, graphics, text, video etc.) influences others. The course seeks to develop the participant's look at the importance of these... [-]

Postgraduate In Madein - Space Design

Campus Full time 300 hours October 2017 Brazil São Paulo

The course stimulates the sensitivity to the materiality of the constructed spaces and the context in which they are inserted, preparing students to develop transdisciplinary projects based on the relation between user, space and materials. [+]

BECAUSE? The course stimulates the sensitivity to the materiality of the constructed spaces and the context in which they are inserted, preparing students to develop transdisciplinary projects based on the relation between user, space and materials. FOR WHOM? The course is geared toward students with degrees in architecture, interior design, graphic design or product, visual arts and landscaping. The candidate must present a portfolio that proves his ability to manipulate the space. HOW IS IT? Students are encouraged to develop different project scales, in groups with people of different qualifications, in order to bring practical activities closer to the professional reality. MASTER PROFESSIONAL IED RIO The Master Professional IED Rio offers a course to build your professional goal, whether within a company or starting your own business. With its own methodology focused on the development of projects and mentoring activities, the Master Professional course allows a connection with the reality of the market, extending to the student the benefits of the IED network, the only international design education network with courses recognized in Brazil and in the Outside. + INTERNATIONAL MODULE In addition to a 300-hour class with professionals of reference in the market, in the course Professional Master the student can know the market outside Brazil, through an optional international module of 40h in one of the headquarters of IED in Italy and Spain. At the end of the module, the student receives a certificate of participation from the headquarters where the course was held. + MENTORING TO ACHIEVE... [-]
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Nova Pós - IED São Paulo

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Contact

IED - Istituto Europeo di Design

Address Rua Maranhão 617 HIGIENÓPOLIS
01240-001 São Paulo, Brazil
Website http://www.ied.edu.br/
Phone +55 11 3660-8000