Read the Official Description

The ESPM

ESPM was born in 1951, through a project by Rodolfo Lima Martensen, at the invitation of Pietro Maria Bardi, then director of the São Paulo Museum of Art (Masp) - and supported by Assis Chateaubriand, president of the Associated Diaries, in the time the largest media group in Brazil. With the name of School of Propaganda of the Masp, it occupied, initially, a room of the museum.

Under the direction of Martensen and with the slogan "Teach who does", the school at that time met market professionals to teach their free course; but has kept to the present the philosophy of always associating practice with theory, which today characterizes most of the higher courses.

And already with the name of School of Propaganda of São Paulo remained installed in the MASP until 1955, when it moved to own facilities, in the same building, and gained the denomination "Superior". In 1971, Otto Hugo Scherb assumed the direction and proposed the change of the name to Superior School of Propaganda and Marketing, maintained until today. With the support of Antonio Delfim Neto - then Minister of Finance and also an exponent of USP - the course was adapted to the format of four years of communication courses then created and soon afterwards recognized by the Ministry of Education.

Mission, vision and values

MISSION

To generate value for society by forming transforming leaders through education.

Vision 2020

To be the most important teaching, learning and research institution - in communication, management and technology - oriented to the market.

values

  • Economic, social and environmental sustainability
  • Valorization and promotion of Brazilian culture
  • Social system based on free initiative, freedom of expression, ethical standards and meritocracy
  • Transformation, creative and innovative, as the main motivating element of our actions
  • People who are committed, respected and valued
Programs taught in:
Portuguese (Brazil)

This school also offers:

Master

ESPM

The Professional Master's Degree is directly related to innovation and applied research. By means of a high-level academic formation, in line with the solid research base ... [+]

PRESENTATION

The Professional Master's Degree is directly related to innovation and applied research. By means of a high-level academic formation, in line with the solid research base and the thematic applications for the labor market, it is possible to analyze situations arising from everyday life in a broader scope and to anticipate them.

Among the main inputs to carry out this type of mapping are: information, techniques and tools from the areas of Design, Communication and Administration.

Egress profile

Managers and entrepreneurs of strategic activities in the Creative Economy.

The graduates from the Professional Master's Degree will be, in essence, managers and strategic entrepreneurs in artistic, cultural and creative sectors. They will be able to work in: design of cultural products and equipment, creative collaborative networks, innovation processes, technology for the creative industry, organizational communication, creative industry planning, communication and marketing products, immersive entertainment experience and cultural heritage.... [-]

Brazil Rio de Janeiro
March 2019
Part-time
2 years
Campus
ESPM

The main purpose of the Master Program in Consumer Behavior (MPCC) is to train professionals capable of understanding the role of consumption and consumers in contemporar ... [+]

goal

The main purpose of the Master Program in Consumer Behavior (MPCC) is to train professionals capable of understanding the role of consumption and consumers in contemporary society, highlighting their social and cultural foundations with the aim of contributing to the increase of the competitiveness of organizations and improvement of collective well-being.

There are two specific objectives:

Develop skills in interpreting, analyzing and evaluating consumer decisions. To promote the verticalization of knowledge about marketing / consumption relations aimed at preparing professionals to work in the areas of marketing and consumption with the application of knowledge in market situations as well as in research. Area of ​​concentration: consumer behavior ... [-]
Brazil São Paulo
March 2019
Part-time
Campus
ESPM

O curso de Mestrado Profissional, Produção Jornalística e Mercado (MPPJM) da ESPM tem como objetivo habilitar profissionais para gerenciar processos de produção e de inov ... [+]

Objetivo

O Mestrado Profissional em Produção Jornalística e Mercado (MPPJM) da ESPM tem como objetivo habilitar profissionais para gerenciar processos de produção e de inovação, visando a atender às demandas das organizações públicas, privadas e da sociedade civil.

O egresso do Mestrado Profissional em Produção Jornalística e Mercado (MPPJM) deverá, ao término do programa, estar apto a:

Exercitar e defender o jornalismo ético, responsável e orientado ao interesse social; Compreender e atender as demandas da sociedade contemporânea, marcada pela interatividade e transmutação dos papeis dos sujeitos envolvidos nos processos comunicacionais; Inovar processos e procedimentos no jornalismo de forma a colaborar com as organizações públicas e privadas e com a sociedade civil; Propor soluções e modelos aplicáveis a empreendimentos jornalísticos, com vista a qualificar a gestão no campo da comunicação; Desenvolver processos de criação e explorar novas possibilidades de distribuição e circulação de conteúdos jornalísticos; Produzir conteúdos inovadores em jornalismo, tendo em vista as demandas contemporâneas em um contexto de constante mutação tecnológica; Aplicar metodologias, instrumentos e técnicas com o objetivo de gerar conhecimento e produtos na área; Empreender considerando a proposição de modelos de negócios próprios e/ou de serviços em jornalismo para outras empresas e para a sociedade. Área de concentração ... [-]
Brazil São Paulo
March 2019
Part-time
Campus