University of Applied Sciences Upper Austria

Are you interested in the cross-cultural challenges created by the globalisation of the world economy? Are you interested in working in the export sector or would you even like to go abroad and live an international life at least for a few years? Austria’s export economy has succeeded in setting international standards in many fields, notably in industrial plants, machinery and technical goods. These global operations generate a high demand for suitably qualified sales and marketing personnel. The Master programme “Global Sales and Marketing” (GSM) trains you to DEVELOP and MANAGE the future Sales, Sales Management and Marketing activities for international companies.... [-]

The triple degree programme GSM equips the students to develop and manage general business, sales, and marketing activities for future international companies. For such managers, it is essential to develop entrepreneurial thinking skills and to know how to handle background challenges of a culture. In today’s digitalized and globalized markets understanding and making use of technological developments, influencing business processes, but also the ability to combine virtual and physical customer touchpoints is indispensable.

A typical job description would be a management position in a foreign subsidiary of a globally operating company. Possible posts include, for example, product manager, key account manager or marketing or sales manager.... [-]

Rapid developments in vehicle engineering have led to a merging of the fields of Mechanics, Electronics and Informatics. One cause of this is that vehicles meet customer demands by the optimal interplay of various mechanical and electronic components. Many functions in the areas of comfort, safety and efficiency are only made possible by mechatronic systems. In this context, specific expertise in the mechatronic disciplines, combined with social- and business economics competences, will be central requirements for future employees and managers in the automotive industry. Precisely these requirements are the focus of the new Master’s degree Automotive Mechatronics and Management.... [-]

New technologies such as electric cars or renewable and ecological power supply systems require fundamental research in electrical (energy) engineering. DC grids (used in batteries, hydrogen systems, or to distribute and transport electrical energy in an environmentally friendly way with cable grids), electric cars, and power electronics are the latest technologies aiming to provide a green and environmentally friendly energy supply. Introducing intelligence (SMART technology) into our power supply reduces costs as well as increases reliability and accessibility for the end consumer. In a nutshell, this program will educate the pioneers needed to make the electrical energy supply future-proof. They will be pioneering the future!... [-]

Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. Today, if a company wants to be successful in such an environment, it must see uncertainties as opportunities. This can only be achieved by treating innovation as an iterative process. What characterizes such a process of innovation leading to sustainable success? Holistic integration of marketing, design, and technology, combined with strategic thinking is the only way to develop product innovations and services in a sustainable way.

This is the main focus of the Master's degree program "Innovation and Product Management (IPM)". In an interdisciplinary training concept, the various aspects of integrated innovation and product management are taught both theoretically and practically.... [-]

The master's program Interactive Media Provides a widerange of Mainly technical aspects of interactive media, computer games and modern online media. Graduates are equipped with knowledge and skills to professionally implement innovative and complex projects in the media industry.

The study Provides a highly developed part of the project and is Characterized by a very wide range of international standards depth courses Which combine practical elements and theory at a high level. In addition to the practical training Mainly work unabhängig, systematic approach and the development of communication skills are central concerns.

What does sustainability mean to you? Today, sustainability is the key needed in order to make the necessary improvements in energy supply, and more specifically in terms of energy utilisation and consumption. Natural resources are being depleted and are undergoing more complex procurement procedures, therefore creating the need to have a specialised understanding in the field of the sustainable energy systems of tomorrow.

Energy is the underlying heartbeat of the global economy – a critical factor in the production of nearly all goods and services in the modern world. Clearly, given the critical role of energy, the driving imperatives in any economy are ensuring the security of supply, maintaining competitiveness and overseeing the transition to a low-carbon future.

Key requirements in this respect are the strategic management of supply and improving its overall generation and distribution. Impacting on these challenging goals will be a variety of factors, including advances in renewables, e-mobility and green technologies, to name only a few. Managing this changing environment is no easy task. That will require intelligent IT solutions and therefore well-educated IT experts able to design and/or operate future smart grids, smart city infrastructures and enhanced energy supply systems.... [-]

Building on our Bachelor's programme of the same name, our students will get a more in-depth insight of the almost limitless possibilities of a truly global, all-pervasive, mobile computing connectivity. The challenge is adapting ever newer technological applications and environmentally sensitive automated systems across the full spectrum of everyday activities – including sport, medicine and care of the elderly – to create ever more powerful and user-friendly synergies. Taste the future here, now!

Note for applicants: the language of instruction in all modules of this Master's degree programme in English. In-depth optional modules that students choose can be in English or in German.... [-]