Digital marketing is having a tumultuous impact on society as a whole, sweeping aside the established practices of companies, government bodies, and users. New professions and new practices have emerged, resulting in a skills gap in the market and an urgent need for new management training in these areas.

++ one year Master´s ++ 100% online ++ possible Master´s without first degree (without Bachelor) ++ work-accompanying ++ full scholarship worth €9,793.32 to be awarded ++

The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialization, you will find out what digital marketing is from a customer-centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developing and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.

Master's degree in International Business and Sales Management (IBS) is a multidisciplinary two-year master's degree program that combines high-level research and teaching. The program provides an in-depth understanding of the global business environment and firm's approaches to doing business across borders. The program is designed for both Finnish and International students so that people with different backgrounds come to study and learn skills to operate successfully in challenging and changing business environments. The program is fully taught in English and the curriculum is designed for students who want to gain in-depth knowledge and skills within all parts of international business and sales management.

By the time you are finished with this two-year, full-time programme at one of the world’s most European and international business schools, you will have already worked in a multinational setting, and gained the knowledge and skills you need to succeed as an international sales and marketing manager both in a globalized and digitalized world.

This program prepares responsible sales professionals capable of ultimately leading sales teams towards achieving the company's growth objectives. It meets the increasing demand for managers adept in advanced sales techniques and trains sales transformation architects to navigate global business challenges.