Our Data and Marketing Analytics MSc addresses contemporary business challenges, focusing on data-driven decision-making for marketing success. In this course, you’ll gain skills in interpreting real-time analytics, understanding consumer behavior, and optimizing marketing strategies. You’ll be equipped with the essential tools for navigating the digital marketing landscape, blending marketing expertise with analytical skills.

The MSc Business Management: Marketing at the European School of Economics prepares candidates for diverse career paths in marketing, including roles in brand management, product development, retail, services marketing, B2B marketing, and marketing for non-profit organisations.

The online MSc in Marketing aims to develop marketing leaders around the globe that are skilful in strategic and tactical marketing decision making, but also mindful of the effects of their decisions on the broader environmental outcomes. This degree is accredited by the Chartered Institute of Marketing (CIM).

Study an MA in Marketing Management to advance your skills and knowledge for careers in consultancy or for developing effective strategies within organisations. Study our MA in Marketing Management program to embark on a transformative journey that combines cutting-edge marketing strategies with a global perspective, all within the dynamic landscape of digital business.

The world of marketing has been transformed by digital technology, making it easier and cheaper to target customers and track buyer behaviour online. Employers need graduates ready to work in data analysis, marketing automation, user experience and content creation, some of the key skills you’ll learn in the Digital Marketing Management MSc. Whether you are already a marketer seeking to specialise in this fast-changing area or perhaps graduated in a different discipline and are now looking to change careers, this exciting course explores the theory, skills and attributes to prepare you for a career in digital marketing management. A digital marketing bootcamp during induction helps to bring everyone up to speed with key media, marketing tools and emerging trends in areas such as content marketing, machine learning and AI, before studying the psychology of the digital consumer, exploring customer journeys and experiences and taking disruptive innovative approaches.

In today’s fast-paced global business environment, strategic marketing influences every aspect of business, informing decisions about how to create and maintain consumer demand, increase profit, build reputation and stay ahead of the competition. Incorporating the latest digital and analytic marketing practices, our Master’s reflects the ever-changing nature of this exciting profession. Internationalisation and digitisation have fundamentally shifted marketing contexts: types of businesses, products and services, channels and communication media, and consumer behaviour are changing rapidly. Businesses of all shapes and sizes – large or small, global or local, innovative or traditional, public or private – now compete for the same market. Marketing professionals can steer a company toward success through innovative product development, savvy pricing strategies, creative communications and timely market insight. The aim of both the MA and MSc is to improve your managerial effectiveness in the increasingly digitised, automated and globalised field of marketing. It will deepen your understanding of the relationship between marketing and the wider organisation, as well as the organisation and its customers, enabling you to adopt a holistic forward-looking approach to marketing to achieve long-term sustainable competitive advantage.

Are you looking to launch or accelerate your Marketing career? Our CIM (Chartered Institute of Marketing) accredited degree is designed with an emphasis on the most cutting-edge marketing channels, concepts, and developments in today’s fast-paced and ever-changing world of marketing. Covering subjects such as social media, data analysis and digital technologies, upon graduation you’ll be well placed to move up into a senior-level marketing role.

Our new MSc Marketing with Professional Practice course is a 2-year full-time business master’s programme. Sharing the first year of study with the 1-year MSc Marketing, the 2-year programme benefits from a second year of Professional Practice that is specifically aimed at fostering employment opportunities for students.

Our new MSc Marketing with Professional Practice course is a 2-year full-time business master’s programme. Sharing the first year of study with the 1-year MSc Marketing, the 2-year programme benefits from a second year of Professional Practice that is specifically aimed at fostering employment opportunities for students.

The MSc programmes aim to equip students with relevant skills, understanding and competencies in Marketing Management by increasing programme members’ knowledge of the organisation and structure of business and its interaction with the environment.