Offered by the Kogod School of Business, the Marketing (MS) program provides students with an opportunity to obtain advanced training in marketing and is designed to prepare them for a variety of professional careers in marketing and related areas. Students who successfully complete the Marketing (MS) will be well-prepared to work in a variety of specialized marketing areas, including brand management, non-profit marketing, social marketing, internet marketing, and direct marketing.

The Master in Marketing and Sales will expose students to current practices that are being used within the field of marketing and how they are successfully applied towards social media business practices. The Master Sales Management includes the core courses of Business Management and Ethics and Corporate Social Responsibility and the intensive courses specific to the focus on Traditional and Digital Marketing and the development of a comprehensive marketing strategy.

In today's highly competitive global marketplace, leaders understand and rapidly respond to the needs of their customers. The Marketing Emphasis helps students identify target markets and develop marketing strategies; plan and market products and services that will satisfy consumer wants and needs; develop and maintain sustainable competitive advantage; understand and manage brand equity; understand and build customer relationships; and develop distribution and sales strategies.