Get ready to take on a managerial role in the fast-paced, competitive global industry of fashion. This program provides an opportunity for you to develop specialist knowledge of fashion buying and merchandising from a managerial perspective and the skills required to thrive within this fast-paced, competitive, global industry. To achieve this, the course takes a vocational approach with a strong academic underpinning, whilst encouraging creativity. 

Digital marketing is central for a company's global strategy that needs to transform the way to approach markets and clients. The digital environment offers new and powerful channels for communicating with potential customers and companies require a well-structured digital marketing plan to understand and predict consumers' behaviors. The Master in Web Marketing, Branding, and Merchandising is a comprehensive online program that provides a broad overview of the digital marketing landscape and of the use of digital technologies to analyze complex data, study the market and establish effective relationships with customers through branding and online marketing policies. After a theoretical part students will be involved in various practical activities and tasks that allow them to understand how to use digital content and marketing strategies according to the objectives of the company.

The Masters of Arts in Fashion Merchandising program provides students with the professional skill set necessary for success in today’s fashion merchandising and management environment. Graduates will have the focus and strategic capabilities necessary to run a successful operation including planning, managing, and selling fashion products.

The Masters of Fine Art in Fashion Merchandising and Management program provides the in-depth knowledge and specialized skill set required for today’s fashion merchandising and management environment. Graduates will be capable of performing the major functions necessary to run a successful operation including planning, managing, and selling fashion products.

Fashion Brands are focusing on coherent visual communication to be genuinely believable and highly recognizable. The booming craving for experience and interactive participation is challenging fashion brands to create original and always evolving and memorable experiences, aligned to the aesthetics of their DNA.

In this program, you’ll gain practical and theoretical knowledge to help you make key business decisions and solve real-world problems within the increasingly complex business of fashion.