The Master in Digital Marketing and Business Transformation aims to train professionals with passion to learn how new emerging technologies can create innovative or modify existing businesses, corporate culture, customer experiences and relationships, to meet changing businesses and new market requirements. The students will also become digital leaders by becoming digitally fluent and developing new capabilities and competencies.

Behind a linear and intuitive customer experience lies a great complexity, in which so many different figures are mixed. Each of these is a specialist in a sector: fashion buyer, marketing manager, omnichannel strategist... weaving together so many different skills and professionalism, there is a specialized Brand & Business Manager.

The MSc Business Management: Finance at the European School of Economics prepares fund managers and professional investment analysts for impactful careers in the banking and finance sector. The programme explores key principles of financing and investment decisions and their implications across a variety of contemporary management challenges.

Service Management (SEM) is a two year international Master’s Programme offered at the University of Bologna, Rimini Campus. SEM aims at developing professional profiles tailored to service management in both industrial and services companies operating in domestic and international markets.

The program intends to provide graduates with a comprehensive and critical understanding of key issues in international business and economic development, as well as valuable perspectives on China’s economies and multinationals. Its ultimate objective is to prepare participants with strong skills for a successful international business career in Asian markets, more specifically, in the development of projects and partnering relationships between Italy and China.

The Master of Science in Global Business Management aims to address the most innovative managerial topics on international business, doing business in foreign countries, international competitiveness, merging and acquisition, performance measurement and management, and sustainability management.

This second-cycle degree program (laurea magistrale) provides graduates with an advanced level of competence (at least C1) in two languages (chosen amongst English, Russian, Chinese and French), and a solid background in economic and legal studies. In doing so it offers an interdisciplinary preparation which responds to the needs of today’s work world, with particular attention to issues of sustainability and to the increasing demand for skills in the area of linguistic and cultural mediation, including in situations of conflict.

The MSc Business Management: Marketing at the European School of Economics prepares candidates for diverse career paths in marketing, including roles in brand management, product development, retail, services marketing, B2B marketing, and marketing for non-profit organisations.

The MSc in Business Management at the European School of Economics provides students with a comprehensive understanding of international management. The programme delves into key factors for achieving cross-border business success, the effects of globalisation on business environments, international trade theories, and strategies for internationalisation.

The Degree Programme in Business Management (class LM-77) aims to provide students with the advanced knowledge and skills in management and entrepreneurship needed for effectively addressing the problems of firms in a fast-changing society.