Master in General Management Zeppelin University

Business Administration for non-business specialists

This is some­thing you won't find at most Ger­man uni­ver­si­ties. Why is that? A Mas­ter in Busi­ness Ad­min­is­tra­tion for non-busi­ness spe­cial­ists re­quires a sub­stan­tial amount of con­fi­dence on the part of lec­tur­ers and stu­dents.

Con­fi­dence in your ver­sa­til­ity - be­cause with us, bi­ol­o­gists, ar­chi­tects, en­gi­neers, and lawyers all study side by side. Con­fi­dence in the pro­duc­tiv­ity of your back­ground and your ac­cu­mu­lated ex­pe­ri­ence – be­cause your aca­d­e­mic pedi­gree and your prac­ti­cal knowl­edge may well be in­valu­able for a de­gree in busi­ness ad­min­is­tra­tion. And con­fi­dence in an in­tel­li­gent al­liance of fun­da­men­tal skills and in­di­vid­ual spe­cial­iza­tions – be­cause you need both.

The General Management master degree is an academic study program rooted in theory but with practical relevance. The course provides a theoretical and practical knowledge of general business administration and economics. Alongside established management qualifications you will acquire the know-how to organize your own academic research work. You will be in a position to analyze socially relevant economic problems from a multidisciplinary perspective and to address them using innovative academic methods.

The program also involves an international internship. Any students who have already done an internship abroad in their undergraduate studies can, alternatively, choose to do a StudentStudies module (with individualized content) or an interdisciplinary module of their own choice. The option of GlobalStudies – a semester abroad combined with two internships abroad – is, additionally, available to all GEMA students.

Alongside your studies, you also take part in ZU's TandemCoaching. This is an individualized support structure for every student in their developmental process, in the form of an Academic Coach and a Practical Coach. At many universities the supervision ratio is 160 students to a professor – here we have two coaches per student. Once per semester, the students reflect on their academic work and their professional orientation with both coaches.