Masters in Marketing
Vienna, Austria
DURATION
4 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
08 Mar 2025*
EARLIEST START DATE
Oct 2025
TUITION FEES
Request tuition fees
STUDY FORMAT
On-Campus
* October 8th; Priority deadline I | January 8th; Priority deadline II | March 8th; Priority deadline III
* As a general rule, these tuition fees are compulsory for all students at all Austrian universities. However, tuition fees can be waived permanently or temporarily for certain groups of students under certain conditions: https://www.wu.ac.at/en/studen
Introduction
The master’s program in Marketing provides our graduates with the necessary knowledge and skills to gain a thorough understanding of the challenges, customer-focused business and non-profit organizations are confronted with. Marketing traditionally helps these firms in creating value by identifying the needs of their customers and providing them with innovative products and services.
But in a globalized world that is changing rapidly, there are several new developments that affect current and future marketing practices, like the rise and importance of social media, the mobile-first approach, and a unified multi-step-customer journey.
The WU Marketing MSc prepares you for this challenging environment by combining cutting-edge theory and practical applications. Students acquire the skills to create, communicate, and deliver value through customized products and services.
Admissions
Gallery
Rankings
It has reached an outstanding 10th place in the QS World University Rankings for Masters in Marketing 2023.
Program Outcome
5 reasons to study Marketing
- You will acquire essential analytical and creative marketing skills
- You will be part of an international student community
- QS Masters in Marketing Ranking 2023: 10th place
- You will get in contact with many major companies and corporate partners
- You will have excellent career opportunities
Program Tuition Fee
Accreditations
Program Admission Requirements
Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.
Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.