MasterPhDLawBachelorMBAHealthcareCoursesOnline
Keystone logo
University of Westminster Marketing Communications MA/MSc
University of Westminster

Marketing Communications MA/MSc

London, United Kingdom

1 Years

English

Full time

01 Jul 2025

Jan 2025

GBP 19,500 / per year *

On-Campus

* international | UK: £16,700

Introduction

Incorporating the latest digital and analytic marketing practices, the broad curriculum of our Master’s degree reflects the rapidly changing global marketing environment. Whilst at Westminster, you can also secure two internationally-recognised professional qualifications – the Institute of Data and Marketing (IDM) Certificate in Digital Marketing and the Institute of Practitioners in Advertising (IPA) Global Foundation Certificate, as well as joining the Chartered Institute of Public Relations (CIPR).

Here at Westminster, we’ve been teaching postgraduate degrees in marketing communications for over 20 years. Our goal is to prepare you for professional life in the increasingly complex and dynamic marketing communications industry, incorporating the growing content of digital marketing and new innovations.

The learning required for professional membership of the CIPR and the IDM Certificate in Digital Marketing has been embedded into the curriculum, meaning you automatically qualify for both on successful completion of this degree. With some additional study and after passing an exam, you can also achieve the IPA Global Foundation Certificate.

Our multidisciplinary degree integrates the various specialisms and practices within marketing communications, while considering some of the current issues affecting marketing communications – anything from how to develop an authentic brand voice to hands-on practice on a social media dashboard and programmatic media planning.

We offer a practical learning experience with interactive employer-based projects that mirror industry practice and give you the opportunity to work as a marketing communications agency in a ‘real-life’ scenario, pitching for work with a client. In the past, our excellent industry contacts have facilitated projects with high profile clients such as IKEA, Trainline and Percol Coffee, as well as small start-up companies like MatchaNow and Boundless. Throughout your studies, you’ll also work on your individual project based on a brand you select with help from your supervisor to bring together brand strategy, consumer psychology, research and the range of communications tools and channels.

Two new optional modules enable you to specialise in one of two career directions – data analytics (MSc route) or creative development (MA route) – taking you deeper into those fields. On the MSc, you’ll explore a range of quantitative research methods and techniques, such as the use of programmatic advertising and the evaluation of media effectiveness. MA students will focus on the planning processes typically used in advertising agencies, likely to be of particular interest if you have a flair for or interest in creativity and its application in the communications industry.

Top reasons to study with us

  • Opportunity to gain two additional professional qualifications from the IDM and IPA.
  • Successful completion of the course qualifies you for CIPR professional membership.
  • Regular guest speakers have previously included heads of global creative strategy at integrated marketing communications agencies, the Head of Product at Trainline and Ipsos Healthcare’s Digital Research Manager.
  • Industry field trips related to the curriculum, have previously included company visits to the Mini Plant, the Morgan Car Factory, Sky and The Museum of Brands.
  • Taught by staff with substantial professional expertise in running communications, advertising, PR, promotional marketing and market research both in agencies and client-side.
  • Upon graduation, you’ll be prepared for a wide range of marketing communications careers in management, strategy, PR, advertising and communications.

Why study this course?

  • Outstanding facilities
    Access to our dedicated Digital Marketing Lab – Switch 23 – which is set up to mimic a creative agency environment with a large touch screen and linked desktop displays for group work.
  • Combine theory and practice
    Link theory to global industry practice through real-life case studies, problem-solving and live business projects.
  • Get industry insight
    Strengthen business insight through interaction with businesses and discussions about current market challenges.

Professional accreditations

We have excellent links with relevant professional bodies, including the Institute of Data and Marketing, which exists to support, encourage and improve marketing performance with development programmes to help students be the best they can be; the Chartered Institute of Public Relations, the world’s only Royal Chartered body for PR professionals; and the Institute of Practitioners in Advertising, incorporated by Royal Charter and the trade body and professional institute for agencies in the UK's advertising, media and marketing communications industry. All students will qualify to take the exam for the Certificate in Digital Marketing from the IDM. The qualification for this is core to the course, and the syllabus is embedded in the curriculum, so there is no additional workload. Students on the course also qualify for membership with the CIPR. Additionally, students can take the Global Foundation Certificate from the IPA, which requires them to undertake a series of online seminars and an IPA exam.

In association with the Institute of Practitioners in Advertising, this course prepares you to take the exam for the IPA Global Foundation Certificate.

This course is accredited by the Institute of Data and Marketing and prepares you to take the IDM Certificate in Digital Marketing.

This course is accredited by the Chartered Institute of Public Relations. You gain student membership of the CIPR and can progress to Accredited Practitioner status.

The Marketing Communications MSc is accredited by the Chartered Institute of Marketing (CIM) with a Graduate Gateway programme status. After graduating, you’ll be exempt from the Level 4 “Applied Marketing and Planning Campaign” module towards the CIM Level 4 Certificate in Professional Marketing / Professional Digital Marketing qualification and from the Level 6 “Marketing & Digital Strategy” module towards the CIM Level 6 Diploma in Professional Marketing qualification.

Read more on the institution's website

Career Opportunities

Admissions

Program Tuition Fee

Scholarships and Funding

Program Leaders

About the School

Questions