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West Virginia University - Reed College of Media

West Virginia University - Reed College of Media

West Virginia University - Reed College of Media


Marketing Communications professionals are in demand. Employment of market research analysts and marketing specialists is projected to grow 18% from 2019 to 2029, much faster than the average for all occupations.* WVU’s renowned online master’s degree programs give you the knowledge, skills and certifications to meet that demand... in any industry, anywhere.

WVU pioneered the development of the first online master's degrees focused on Marketing Communications and we remain at the forefront of education in this space. Our programs are accredited by the Higher Learning Commission and are consistently ranked among the best in the country.


We’ve got connections and these industry leaders not only helped to develop the curriculum, but they teach it — and they’ll become your connections, too.


We’ve also got your back. From applying to the program to scheduling classes to tech support to graduation, we’re always here to help.


Remember how those industry leaders helped develop the curriculum? It’s on point. And we constantly tweak it so that we’re always one step ahead of the industry.


It’s a world-class program at a reasonable cost with lots of extras. This $24k degree puts you in a class of marcom professionals that the industry demands.


Our Masters Program by the Numbers

  • 10 Courses
  • 30 Credits
  • $24,600 - Estimated cost of the master's degree
  • ∞ Infinite career potential


    The online master's degree programs offered by the WVU Reed College of Media attracts a variety of applicants, from seasoned professionals to those just starting their career in the marketing communications industry. While our program is offered entirely online, the total number of available seats for each entry term is limited to keep class sizes small and enable one-on-one interaction between students and instructors. Admission to the Integrated Marketing Communications, Data Marketing Communications and Digital Marketing Communications programs is competitive and depends on a variety of factors, including undergraduate academic performance, years of relevant experience, references and a personal statement.

    1. The Online WVU Graduate Application for AdmissionDesignate your Admission Type and Intended Program as “Masters” and “Data Marketing Communications (4935),” "Digital Marketing Communications (4938)" or “Integrated Marketing Communications (4932).” The primary delivery location/method is ONLINE. You may declare an Area of Emphasis (optional for IMC) if you would like to specialize.
    2. $60.00 nonrefundable application fee (which can be waived by attending an information session).
    3. Personal StatementTell us a little bit about who you are and what has led you to get your master's degree, why you feel you will be a good fit for the program and what your short or long-term goal is after completing the program.
    4. Résumé
    5. Official Academic TranscriptsOfficial academic transcripts should be sent, via postal mail or electronic delivery, directly to: WVU Office of Graduate AdmissionsOne Waterfront PlacePO Box 6510Morgantown, WV 26506-6510Email: [email protected]: 304-293-2121NOTE: If you are a WVU Alumni, you do not need to submit transcripts as they are already on file
    6. TOEFL or IELTS Scores (international students only)West Virginia University requires international students to submit their TOEFL or IELTS scores directly to the central WVU Office of Admissions. Use destination code 5904 to have TOEFL scores sent. You may also use Pearson Test of Engligh (PTE) Academy or Duolingo English Test scores. Generally, applicants whose first language is not English must submit adequate TOEFL or IELTS results before an application can be considered for admission.
      • TOEFL Internet-Based = 79
      • TOEFL Computer-Based = 213
      • TOEFL Paper-Based = 550
      • IELTS = 6.5
    7. Letters of Recommendation (Optional) There is not a designated area to submit these in the application. Please email our recruitment and retention manager, Dan Sadler, at [email protected] to submit up to three letters of recommendation.

    GRE or GMAT Scores are NOT required.
    NOTE: The GRE is listed on the application. If you do want to submit them, the destination code for the GRE is 5904 and the GMAT is C2S-FB-24. Students who have not taken the GRE can bypass the requirement and the enrollment specialist will waive that requirement. They may get an email stating that it is outstanding, but it will be waived.

    Scholarships and Funding

    Program Admission Requirements

    Demonstrate your commitment and readiness to succeed in business school by taking the GMAT exam – the most widely used exam for admissions that measures your critical thinking and reasoning skills.

    Download the GMAT mini quiz to get a flavour of the questions you’ll find in the exam.


    • Morgantown

      Morgantown, USA