MA Creative Direction for Fashion Media
London, United Kingdom
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
GBP 29,950 *
STUDY FORMAT
On-Campus
* for non-UK | UK: GBP 24,950
Introduction
Our MA Creative Direction for Fashion Media is an exceptional, industry-centred programme that unveils the fascinating realms of visual storytelling, media branding, and multi-media production. Rooted in the vast reservoir of knowledge and expertise held by Vogue College of Fashion, this programme presents an exhilarating blend of structured academic instruction, hands-on technical workshops, self-driven research, and enriching masterclasses facilitated by esteemed industry pioneers. Together, these elements lead students on a transformative journey through fashion media's creative, commercial, and critical dimensions across print, digital, and experiential platforms.
Situated within the College’s postgraduate Fashion Media portfolio, which also includes master’s programmes in Fashion Styling and Fashion Journalism & Editorial Direction, by pursuing our MA in Creative Direction for Fashion Media you will share some taught sessions and projects with your counterparts in other Fashion Media master’s programmes. This collaborative approach ensures you acquire a holistic and dynamic understanding of the fashion media industries.
At its core, this programme is a launchpad for you to evolve into an adept practitioner in your chosen field within fashion media. It is engineered to nurture essential transferable skills in communication, critical thinking, reflective analysis, and expert project management, thus empowering you to innovate and stretch the boundaries as fashion storytellers, media industry leaders, or visionaries in visual communication.
Vogue College of Fashion boasts unparalleled access to industry luminaries, including the editorial and business teams behind iconic publications such as Vogue, GQ, Glamour, Tatler, House & Garden, World of Interiors, and WIRED. This unique advantage allows us to combine academic rigour with outstanding industry connections, creating an educational environment like no other.
Vogue College of Fashion stands as a cornerstone of industry preparation. This programme’s ultimate goal is to seamlessly bridge the gap between academia and professional employment, weaving theory and academic study into the fabric of industry practice. As a student in this course, you will be immersed in real-world industry scenarios, equipping you to continually elevate your knowledge and understanding, and cultivate new skills to an exemplary level post-graduation. You will also be offered a golden opportunity to engage in a four-week immersive work experience as a vital component of your professional development journey during the programme.
Admissions
Curriculum
The programme is structured as four 10-week terms. The first three are taught and the final term is dedicated to independent study to complete the final projects and a thesis. The programme structure consists of modules that are shared across all Fashion Media programmes, which focus on research skills and building critical awareness of current issues as well as developments in the fashion, media and luxury industries along with programme-specific modules that enable you to acquire technical and practical skills aligned with your career goals.
Term 1 - Autumn Term
- Brand Communication & Marketing Strategy (30 credits)
- Critical Research: Understanding Audiences (30 credits)
Term 2 - Winter Term
- Fashion Re-imagined (30 credits)
Term 3 - Spring Term
- Creative Collaboration: Applied Fashion Communication (30 credits)
- Final Masters Project (60 credits)
Term 4 - Summer Term
- Final Masters Project continuation or submission (60 credits)
Modules
MA Creative Direction for Fashion Media programme is a highly practical option that allows students to develop their existing visual communication skills with a focus on fashion. It is suited to those with creative degrees and strong portfolios in areas such as photography, fine art, visual communication or graphic design. You are expected to have existing skills within your preferred creative field and the course will provide opportunities to put those skills to use. Modules on the programme are:
Critical Research: Understanding Audiences
The purpose of this module is to provide you with an overview of the range of research methods, approaches and tools that are vital for developing an insight into audiences. The module will cover the philosophy of research, ethics, primary and secondary research methods, and how to analyse, evaluate and disseminate research findings. The module will consider research in a range of contexts relevant to the media industries and enable you to understand the relationship between theory and practice.
Fashion Media Futures
For fashion media to stay agile, companies, brands, publications and indeed individuals must be aware of the issues as well as opportunities relevant to the industry now and in the near, as well as distant, future. As part of this, you will be introduced to skills in evaluating societal, technological, political and economic change and how these impact fashion media. In teams consisting of students from different Fashion Media programmes, you will collaboratively respond to emerging trends and create new solutions that capitalise on this.
Multi-Media Production
This is a skills-based module to provide you with opportunities for the development of practical production skills in areas such as photography, image editing, print layouts and graphic fashion design. You will develop digital design and multi-media communication skills across various mediums. The module aims to prepare you for further project work on later modules and ensure your technical and design skills are developed to an industry level suitable for producing work at level 7.
Visual Culture & Creative Direction for Fashion
Having learned creative and technical skills relevant to creative direction in term 2, this module allows you to apply those skills in a more professional context whilst examining key aspects of visual culture and exploring what inspires innovation in creative direction. The balance between creativity and commercial concerns will be considered as part of the contemporary practice in creative direction.
Final Master’s Project
During this module, you will create a practical outcome aligned with your programme specialism and identified career focus. You will also inevitably approach this as an opportunity to create or enhance a portfolio of work, initiate a live or simulated industry project or take an entrepreneurial approach by creating a project that you might continue to pursue after finishing the degree.
A written thesis will underpin the practical element, allowing you to identify a clear connection between academic theory, scholarly research and genuine industry practice. The aim is to consolidate and enhance previous learning on the programme, providing the opportunity to develop an individual research proposal in any area of interest relevant to the programme’s content.
This project aims to provide you with an opportunity to conduct live research on a topic of interest to you, developing skills in project management and engaging with professional development planning.
Program Tuition Fee
Program Leaders
Gallery
Career Opportunities
We are dedicated to empowering our students to excel in the fashion world. We recognise that a thriving career in this dynamic field requires more than just academic knowledge; it demands practical skills, guidance, and opportunities. Throughout your educational journey with us, we will provide an array of career support options tailored to your needs.
This programme contains modules, experiences and opportunities meticulously designed to equip you with the essential skills, knowledge and practice crucial for a successful fashion career, from personal development to professional practice.
Fashion media professionals now move seamlessly between roles at magazines and positions with major fashion brands and retailers, making the focus of the MA Creative Direction for Fashion Media relevant to an increasingly broad range of job opportunities. Within fashion media specifically, the course is suitable for those keen to pursue the following careers:
- Art Directors
- Creative Directors
- Graphic Designers
During the course, students will examine the roles outlined in magazine mastheads and the increasing roles in digital media.
Within the course content, there will be many career and professional development elements and activities available to you, including:
- Alumni Career panel during the induction week
- Multiple career focussed workshops until your final term
- Careers Day at the end of the course
You will also have access to our Career Services including, but not limited to:
- Strengths testing
- CV & Cover Letter Editing
- Mock Interviews
- Optional 1-2-1 tutorial with our Career Consultant
Previous students graduating from our higher education programmes have gone on to work at Vogue College of Fashion, Vogue, Glamour, Aisle 8, Net-A-Porter, Harvey Nichols, L’Oréal, Hayley Menzies, Grazia, HanSpringett LTD (AKA H-Lans), GQ, Harper’s Bazaar Arabia, WGSN, TikTok, Tatler, Louis Vuitton, The Times and many more.