Master in Digital Marketing
Vilnius, Lithuania
DURATION
3 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
01 Jul 2025*
EARLIEST START DATE
01 Sep 2025
TUITION FEES
EUR 4,975 / per year **
STUDY FORMAT
On-Campus
* 1 may for applicants from non-EU/EFTA countries | 1 july for citizens of EU/EFTA
** for EU students | 4450 € per year for international students | application fee EUR 100
Introduction
In the age of technology, when the world is bombarded with information, marketing is no longer just a struggle to describe goods, but also a struggle to tell stories and create images. The Digital Marketing programme aims to educate marketing and communication professionals, who are capable of creating user-friendly business stories, and of being able to manage the image of companies and products, as well as to quickly and effectively solve communication crises, and develop effective marketing and communication strategies.
"Digital Marketing” is accredited by the worldwide, prestigious “Chartered Institute of Marketing“ (CIM) organization. (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers.
Why choose this programme?
- It is the only study programme of this kind in Lithuania that teaches both traditional and digital marketing techniques.
- The programme is taught by professionals from Lithuania and abroad.
Program Outcome
- Project management: you will be able to make decisions and execute marketing activities, both in the local and the international market, as well as to divide complex problems into specific tasks.
- Strategies of digital marketing: you will be able to choose the most appropriate marketing actions for your business in the digital space.
- Analytical skills: you will be able to analyse marketing data and understand consumer behaviour in the digital space.
- Working with marketing communication: you will be able to provide critical evaluations of marketing communication and plan digital marketing actions.
Career Opportunities
- Our graduates can efficiently lead marketing projects in a fast-changing environment, in both the private and in public sectors.
- Graduates can choose to enrol in PhD studies.
Gallery
Curriculum
Scope of studies: 90 ECTS credits
Length: 1,5 years
1st Semester
Compulsory Courses
- Marketing Management
- Digital Marketing Tools
- Online Consumer Behaviour
- Communication Channels in Marketing
Elective Courses
- Strategic Brand Management
- Innovation and Change Management
2nd Semester
Compulsory Courses
- Methods of Data Collection and Analysis
- E-Commerce
- Integrated Marketing Communication
- Master Thesis: Theoretical Part
Elective Courses
- Mobile Marketing
- Pricing
3rd Semester
Compulsory Courses
- Digital Marketing Strategies and Planning
- Master Thesis: Final Part
Elective Courses
- Web and Social Media Analytics
- Creative Message
Program Tuition Fee
Program Admission Requirements
Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.