Master in Art Management
Kaunas, Lithuania
DURATION
3 Semesters
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
01 Jul 2025*
EARLIEST START DATE
01 Sep 2025
TUITION FEES
EUR 4,900 / per year **
STUDY FORMAT
On-Campus
* 1 may for applicants from non-EU/EFTA countries | 1 july for citizens of EU/EFTA
** application fee EUR 100
Introduction
The aim of the Master in Art Management programme is to train highly qualified specialists in art management capable of devising management strategies for art organisations, identifying and creatively solving management and marketing problems of art organisations, projects and initiatives, and carrying out collaborative art and business projects.
The relevance of knowledge and abilities acquired in this programme is testified by its popularity among individuals working in the sphere of art and culture. They choose the programme because they feel the need to renew their professional knowledge and become acquainted with the latest research and progressive practices in the field of art management.
Why choose this programme?
- The study programme is the only one of its kind in Lithuania that is based on the concept of art as a socio-economic phenomenon.
- The study programme combines the principles of art management and marketing into a holistic unit and enhances the exceptional competencies of the students.
- Students have the option to develop a Master's thesis that covers a project they implemented themselves.
Program Outcome
A graduate of the programme can:
- Comprehend art theories and apply them when analysing art objects; explain the principles of management theories and apply them when working at art organisations;
- Comprehend the strategies of marketing and apply them in art promotion projects;
- Apply methods of marketing when analysing and summarising data about the needs and preferences of target audiences;
- Analyse and critically evaluate the evolution of art, the transformations of the concept of art;
analyse the interaction between art industries and the development trends of a global society; - Analyse the business models and strategies of art organisations;
- Improve the performance of art organisations;
- Critically evaluate work, products and sources of information;
- Implement local and international art promotion projects;
- Assess the interdisciplinary context of managerial work;
- Take initiative and coordinate activities, make decisions and solve problems based on the development trends of a society, the specificities and values of national and international environments;
- Apply communication strategies to create and develop effective communication on the internal and external levels of an organisation;
- Convincingly present their decisions and creative ideas;
- Identify and substantiate issues in art management, choose empirical and theoretical material, as well as research methods for the investigation of the problem and to carry out research.
Career Opportunities
Graduates of the Art Management Master programme can occupy leading positions of different levels in private and public organisations engaged in creating, producing, disseminating and protecting art where a good understanding of the art sector and management competences is required. Graduates of the programme can also develop their own businesses as art project managers, organisers of events, art marketing specialists and consultants, agents of artists, art and business organisation liaisons.
Curriculum
Scope of studies: 90 ECTS credits
Length: 1.5 years
1st Semester
Compulsory Courses
- Strategic Management in Art Organisations
- Contemporary Art and Society
- Research Methods in Arts Management
Optional Courses (Group 1)
- Arts Policy
- Arts Economics and Finance
Optional Courses (Group 2)
- Management of Art Projects
- Collaboration of Arts Organisations
2nd Semester
Compulsory Courses
- Arts Marketing and Audience Development
- Creative Industries
- Data Analytics for Arts Organizations
Optional Courses (Group 1)
- Arts Communication
- Arts Education
Optional Courses (Group 2)
- Performing Arts Management
- Visual Arts Management
3rd Semester
Compulsory Courses
- Master final thesis (Study field: Management)