Master of Arts in Communication Management
Barcelona, Spain
DURATION
10 Months
LANGUAGES
English, Spanish
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
EUR 17,000
STUDY FORMAT
On-Campus
Introduction
The Master of Arts in Communication Management provides the tools and the skills required to plan, develop, and implement communication strategies adapted to different professional environments. You will learn the fundamental concepts, theories, and methods related to communication while gaining knowledge about new trends and forms of corporate and digital communication so as to be ready to work in a complex and ever-evolving environment.
You will plan and implement communication strategies recognizing the nature, operation, and management of modern corporations, using both written and oral skills to articulate key communication theories. You will also be able to approach communication issues by developing a correct data-gathering methodology, interpreting the data, and making appropriate problem-solving decisions. You will also assess and measure the effects of communication strategies and be able to adapt and modify them based on experience over time.
Why choose this program
Learn from the best
You will learn from the faculty of UPF's Department of Communication, which is comprised of a unique selection of experienced communication professionals.
A Hands-on Approach to Communication Management
The program subjects combine theory and practice providing you with a global vision of communication. You will work on real case studies and develop a Master's Final Project focused on a practical approach or on research of an original topic.
Customization
The program allows you to fit the contents according to your needs by selecting different elective courses, offering you the possibility to specialise in Corporate Communication or Digital Media Strategies.
Connection with the professional world
The Master includes the option to undertake a curricular or extracurricular internship, providing you with relevant work experience.
International environment
You will study with students coming from diverse backgrounds and different countries from all over the world.
Study at an accredited school
Studying at a school accredited by EQUIS, an international distinction that guarantees the quality of our institution and makes us the 1st school of management linked to a public university with this accreditation in our country
Accreditations
UPF Barcelona School of Management is the management school of Pompeu Fabra University, the 1st Ibero-American university and the 16th-placed university in the world, among those under 50 years of age, according to the Times Higher Education ranking.
UPF Barcelona School of Management has EQUIS accreditation, the most prestigious institutional recognition for business schools globally, and places itself among the top business schools in the world.
Ideal Students
The Master of Arts in Communication Management is aimed at recent graduates and junior professionals from diverse backgrounds who are especially interested in the areas of corporate communications and social media strategies.
Admissions
Scholarships and Funding
The UPF Barcelona School of Management offers you different means of financing so that you can take any of our programs without worry. We offer you the opportunity to finance part of your program, either by rewarding your talent through scholarships, through grants from entities dedicated to promoting education, or through collaboration agreements with financial entities.
Merit-Based Scholarship
Apply for our Merit-Based Scholarship, awarded to those who prove they have talent and motivation.
Grants and discounts
Alumni discounts
If you are a member of our alumni associations or of one of our partner universities, we offer you a series of applicable discounts on the amount of tuition for your program.
UPF Employee Discounts
If you are a member or family member of an employee of the UPF group or belong to the collaborating institutions of the UPF Barcelona School of Management, you can enjoy a series of applicable discounts on the tuition fees for your program.
External financial aid
A large number of external entities and institutions offer financial aid options to students who want to enrol in one of our master's programs and postgraduate courses.
UPF Partner Universities Discount
Check if the university where you took your undergraduate studies is a UPF partner university and obtain a 10% discount on your master's tuition fees.
*Discount not compatible with other scholarships, discounts, and reductions.
Curriculum
The Master of Arts in Communication Management is organized into three terms.
During the first two terms, participants combine compulsory subjects together with electives of their choice. During the third term, the remaining electives must be taken.
Students must take seven elective courses among all the courses offered (students can validate one internship for two elective courses, in which case, the student must take five elective courses).
All students must complete the Master’s Final Project, which is spread over three terms.
Core Courses
- Quantitative Communication Research: Theories and Methods
- Interpretive Communication: Theory and Research
- Media Industries and Audience Trends
- Global Strategic Communication
- Introduction to Communication Management
- Fundamentals of Branding
Elective Courses
- Organizational Communication
- Internal Communication and Media Relations
- Communication Planning and Project Management
- Risk Communication
- Digital Marketing and Search Engine Optimization (SEO)
- Social Networks and Communication Management
- Digital Media and Public Relations
- Place Branding
- Mobile Communication
- Public Speaking and Presentation Skills
Elective courses will be carried out in case of reaching a minimum number of enrolled students. The final offer for each academic year may be adapted depending on the academic planning.
Master's Project
Students must complete a Master’s Final Project under the supervision of a faculty advisor. There will be two options: the first option involves original research carried out by the candidate, leading to the implementation of a research project. The second option involves a practical approach, whereby the candidate performs (for example) an organizational analysis or audit, writes a communication manual, undertakes a case study or constructs a consulting or communication plan.
Professional internships (optional)
The assigned tasks will be agreed upon between the organization or company that receives the student and the management of the master's degree, always with the aim of responding to a real need of said institution or company. The managers of the master will supervise that the assigned tasks are relevant and related to communication management. In the internships in companies, the knowledge acquired throughout the program must be put into practice.
Complementary activities
The Master of Arts in Communication Management also includes the possibility of participating in practical activities and activities for personal and professional growth such as:
- Brush-up Courses: these online preparatory courses cover business, analytic tools, economics, physical and chemical principles, and environmental subjects. They are designed for students needing a refresher before starting the program and must be completed and passed either before or during the first month of the master's program.
- Spanish Course: 80% discount during the first trimester for basic Spanish level. Three hours per week at the Language Service of UPF.
- Career Development Program: career sessions and workshops where participants obtain specific training on how to improve their professional profile, approach potential employers, and develop professional soft skills.
- International mobility: The UPF Barcelona School of Management offers you the possibility of expanding your training and international vision through the International Mobility Programme. Extend your studies extracurricularly, during the academic year following the completion of your Master's, at a top-level institution. Limited places.
- UPF-BSM Inside: is a group of interdisciplinary subjects (applied data, communication, creativity, innovation and project management, sustainability, and leadership among others) that, if you take this program, you can access at no additional cost. They are 100% online and you can take them throughout the academic year at your own pace, as they have been designed as self-study subjects.
Career Opportunities
The MA in Communication Management prepares students to work as professionals in different industries and areas, in positions such as:
- Communication and Brand Specialist
- Communication and Marketing Specialist
- Consultant (brand, strategy, and communications)
- Press Officer
- Advertising Specialist
- Public Relations and Institutional Relations Officer
- Market Researcher
- Management and leadership positions in a private company or public organization