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University of Parma Master in Trade and Consumer Marketing
University of Parma

Master in Trade and Consumer Marketing

Parma, Italy

2 Years

Italian

Full time, Part time

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Blended, On-Campus

* ENROLMENT: from July to October

* Tuition fees vary on the basis of a proportional tuition fee system: https://en.unipr.it/studying/tuition-fees-and-scholarships-2020-2021

Introduction

The Master’s Degree course in Trade and Consumer Marketing was founded in 2005. It was the first Master in Marketing in Italy and was designed to provide specific training for the development of marketing strategies and commercial policies of manufacturing, retail, and service companies. It stems from the 50-year-old research activity of the Marketing Area at the University of Parma, a well-known “research school” in the field of retail, distribution and channel management.

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