Master of Science in Digital Marketing and Analytics
Prague, Czech Republic
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2024
TUITION FEES
EUR 14,100 / per year
STUDY FORMAT
On-Campus
Introduction
The Master of Science in Digital Marketing and Analytics program is offered by UNYP, in collaboration with Dublin Business School (DBS), Ireland. The MSc is delivered face-to-face in Prague, including mandatory on-demand content for students to do in their own time and place. The award is conferred by DBS and it is completed in one year full-time. It has been designed in accordance with the ever-increasing needs of businesses to apply digital technologies in everyday and strategic decision-making for sustainable success and profitable growth.
Graduates of the Master of Science in Digital Marketing and Analytics will gain a thorough understanding of the core principles of digital marketing and analytics, will be able to utilize data and visualization tools, apply appropriate marketing models at work, and make ethical business decisions. In addition, graduates of the program will hone their critical thinking, and develop advanced writing and research skills through the completion of the Research Methods modules and the Capstone module, with the option of a Dissertation, an Applied Research Project, or a Placement.
- Award: Masters Degree
- EFQ Level: Level 7
- Award Title: Master of Science (MSc) in Digital Marketing and Analytics
Admissions
Scholarships and Funding
- All scholarships, awards, and discounts apply only to the courses/credits offered by UNYP and not to those offered by a partner university (e.g. SUNY ESC)
- If a student is eligible for any other tuition waiver or scholarship (e.g. the Graduate Scholarship), the waiver for early payment is calculated before the first waiver is applied
- Tuition waivers cannot be combined except with the early payment discount
- For applicants applying for a scholarship, only the results of the first exam that is taken will be considered
- All Merit Scholarships, Awards, and Tuition Discounts must be applied for and awarded before the start of the program for which the applicant has been accepted
Merit Awards
Merit awards are offered based on the following criteria:
GMAT Results or GRE Verbal and Math Results
(must be provided before the start of the program)
- GMAT 700 / GRE 160 – CZK 120,000
- GMAT 650 / GRE 155 – CZK 60,000
- GMAT 600 / GRE 150 – CZK 30,000
Work Experience
- Managerial Work Experience 8+ years – CZK 15,000
- Managerial Work Experience 5+ years – CZK 10,000
A student can qualify for more than one Merit Award and discount, but the combined amount cannot exceed 120.000 CZ
Curriculum
- Web Marketing Management and Metrics
- Digital Design & Development
- Strategic Thinking in the Digital Age
- Research Methods 1
- Data and Digital Marketing Analytics
- Digital Advertising and Online Marketing Communications
- Business Intelligence and Visualisation
- Research Methods 2
- Applied Research Project*
- Dissertation*
- Placement*
* indicates the choice of the final learning objective in the Capstone module
Career Opportunities
The MSc in Digital Marketing and Analytics program is designed to enable learners to respond with confidence to emerging industry trends and apply their knowledge and skills to real-world situations. Successful graduates of the program will acquire knowledge and develop skills in a wide range of digital marketing and analytics topics at the postgraduate level so that they can advance in their careers or secure employment in related areas in highly demanded jobs, such as:
- Digital Specialist
- Digital Marketing Performance and Insights Consultant
- Digital Marketing Specialist
Program delivery
Duration
- Full-time: 1 year
- Part-time: 2 years