Dual MSc in Marketing

The MSc in Marketing is a Double Degree programme coordinated by the University of Malta, located in Malta, and Libera Università Internazionale Degli Studi Sociali Guido Carli (LUISS) located in Rome, Italy. Once you complete the programme, you will obtain two degrees certificates:

• Master of Science (MSc) in Marketing from the University of Malta
• Master of Science (MSc) in Marketing from LUISS

The master's programme provides a learning experience designed to engage you in a multidisciplinary and multicultural environment with international faculty and marketing experts from various commercial backgrounds embracing an international perspective. The programme is based on academic research and industry best practices. Right from the outset of the degree programme, the focus is directed at critical thinking, professional development and scholarly research, since an analytical mind and problem-solving abilities are important professional qualities sought after by enterprise and industry.

The programme is held in two countries: Malta and Italy. The first year is held at the University of Malta, at the Msida campus in Malta. The second year is held at the Libera Università Internazionale Degli Studi Sociali Guido Carli (LUISS) at the campus in Rome, Italy.

The University of Malta is located in the Maltese Islands, a beautiful archipelago in the Mediterranean Sea which boasts three UNESCO World Heritage Sites. Malta has one of the fastest-growing economies in Europe and a vibrant labour market with a high demand for graduates in various sectors. The University of Malta is the leading higher education institution in Malta with 400 years of history and an academic framework developed on the principles of the European Higher Education Area and the Bologna Process.

LUISS University is located in the heart of Rome, in the Parioli and Trieste neighbourhoods. On the campus, you will find a wide variety of services from a cafeteria, academic assistance and advice, career services and sports teams. LUISS is an independent university that evolved out of an earlier Roman institution, the Pro Deo, between 1974 and 1978. Throughout its four Departments of Economics and Finance, Business and Management, Law, and Political Science, LUISS offers an innovative and sophisticated educational approach.

Whether you want to develop a career in marketing, start your own business, move into your family’s company, or learn more about how to develop new products and services, and create awareness and excitement around them, this postgraduate strategic marketing programme is right for you. The degree will qualify you to gain a professional marketing position in international, national and local corporations. As a graduate of this course, you will be able to enter a career as a marketing manager, brand manager, social media specialist or market research analyst. The qualification also provides entry to further studies at the doctoral level.

By the end of the course, you will be able to:

• Conceptualise marketing offerings involving product/service features, communications, distribution, service levels and processes in a variety of market conditions.
• Devise service offers that appeal to targeted customers using customer insights and effectively deploy resources through acute rationality embedded in decision making whilst retaining a balance between stiff corporate and business objectives and society’s needs.
• Debate aspects of corporate and marketing strategy to a range of audiences that prevail in ordinary corporate contexts.
• Use knowledge, facts, and data to effectively solve problems analyse issues or make decisions within a reasonable time frame.
• Apply objective analysis and evaluation of an issue in order to form a judgement.

On graduating from the programme, you will be well prepared for a career in marketing and your degree will be highly valued in the local and international labour markets. Graduates of the programme typically move on to careers as a marketing manager, digital marketing manager, product manager, brand manager, marketing analyst, account manager, communication specialist, customer relations manager, or marketing strategy consultant.