MSc International Marketing
University of Surrey
GBP 2,200 / per year *
Earliest start date
* Overseas students; UK students: £13,900
Why Choose This Course
This master's program provides an excellent stepping stone to an exciting career in international marketing. You and Squall benefit from our long and continuing tradition of research and teaching in both marketing and retail.
Run by the Department of Marketing, this course will stretch your intellect through its combination of an analytical approach and a global focus.
The course will encourage you to be entrepreneurial and innovative, providing you with valuable opportunities to engage with real international marketing problems throughout your studies. For example, you will be exposed to sustainability and ethical challenges faced by organizations in the global context.
As an MSc student of International Marketing, you’ll be based in Surrey Business School and be part of a vibrant community focused on improving business practice and creating a sustainable and positive change.
What You Will Study
Through our specialized modules, we’ll provide you with a comprehensive insider’s look at core international marketing concepts which will familiarise you with the strategies and tactics used in international marketing and the implications these can have. This course will inspire and mold you into a graduate ready to help tackle global marketing challenges. We'll make sure that you’re well-equipped to navigate and understand the unique responsibilities that marketing professionals face in our ever-changing, globalized world.
With a combination of lectures, interactive seminars, and IT lab workshops, we provide research-led teaching by experienced academics in international marketing and international business. Also, we offer practice-based teaching and learning by inviting experienced practitioners from international organizations. You'll also have the opportunity to develop marketing research skills that can be applied to various international marketing issues in your dissertation.
MSc - Association to Advance Collegiate Schools of Business (AACSB)
Accredited by the Association to Advance Collegiate Schools of Business (AACSB).
MSc - Chartered Institute of Marketing (CIM)
Accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
Modules listed are indicative, reflecting the information available at the time of publication. Please note that modules may be subject to teaching availability, student demand, and/or class size caps.
The University operates a credit framework for all taught programs based on a 15-credit tariff. Modules can be either 15, 30, 45, or 60 credits, and additionally for some masters dissertations, 90 credits.
- Applied Marketing Research
- International Business Management
- International Marketing Management
- Consumer Behaviour
- Dissertation in Marketing and Retail Management
- Global Strategy
- Integrated and Digital Marketing Communications
- International Fashion Marketing and Luxury Branding
- International Retailing
- International Trade
- Introduction to Marketing Analytics
Course timetables are normally available one month before the start of the semester.
New students will receive their personalized timetable in Welcome Week, and in subsequent semesters, two weeks prior to the start of the semester.
Please note that while we make every effort to ensure that timetables are as student-friendly as possible, scheduled teaching can take place on any day of the week (Monday – Friday). Wednesday afternoons are normally reserved for sports and cultural activities. Part-time classes are normally scheduled on one or two days per week, details of which can be obtained from the Academic Hive.
We offer career information, advice, and guidance to all students whilst studying with us, which is extended to our alumni for three years after leaving the University. Our graduates have lifetime access to Surrey Pathfinder, our online portal for appointment and event bookings, jobs, placements, and interactive development tools.
If you decide to enroll with the Chartered Institute of Marketing (CIM) as an affiliate, you can study CIM qualifications without having to complete all the modules.
For most qualifications, you'll only need to take two assessments instead of the usual three. Therefore, you'll add an individual award to supplement your degree. There’s a fee to join CIM.
94 percent of our Surrey Business School postgraduate students go on to employment or further study (Graduate Outcomes survey 2023, HESA).
Over the years, our marketing courses have successfully trained graduates who have gone on to fruitful careers in a variety of international organisations, particularly in areas such as:
- Digital marketing
- Events management
- Media and public relations
Program Tuition Fee
English Language Requirements
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