Master of Science in Product Innovation (MSPRIN)

The USC Iovine and Young Academy’s Master of Science in Product Innovation (MSPRIN) offers a revolutionary new degree for advanced students wishing to pursue product design for the 21st century. Reimagining the traditional concept of a product to encompass not just physical objects but also virtual, multi-dimensional, and cross-platform devices, environments, and experiences, this groundbreaking program provides students with expertise in the development and launch of products that address the needs of a technology-enhanced global society. In addition to developing proficiency in collaborative design methodologies, students also learn to work within existing product ecosystems to take ideas from concept through prototyping, funding, manufacturing, marketing, and distribution, and to envision new models for product-driven businesses.

Unique to the Academy’s degree is the integration of four core disciplines, deemed “new literacies” for the 21st century. Interweaving design, technology, business, and communication, Academy coursework prepares students to adapt quickly to changing work environments and consumer or user needs. Utilizing the Academy’s signature cohort model, students from diverse backgrounds and areas of practice including design, engineering, computer science, architecture, and visual and interactive media combine knowledge and experience to ideate bold solutions to society’s problems, and products that will define the next century of consumer- and user-based industries. As is standard with all Academy programs, students have unprecedented ability to tailor their degree path to specific career needs and outcomes and to set their own course for inventing the future.