Global Media Management (MA)
Winchester, United Kingdom
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
30 Aug 2024*
EARLIEST START DATE
Sep 2024
TUITION FEES
GBP 26,500 **
STUDY FORMAT
On-Campus
* for UK | international applicants: 29 July 2024
** for EU and international student | UK students: GBP 9,250
Introduction
Digital media has transformed the way we make and consume news, entertainment and communication. On this UK master's course in global media management you’ll learn how to analyse this fast-changing landscape - and influence its development. You’ll explore critical concepts through in-depth research and practical projects, preparing you for success in the global creative and communications industries.
Discover the social, cultural, political and technological impact of the changes brought about by digital media.
In this MA course, you'll develop an in-depth understanding of how people engage with the world through the internet, social networks, press and mobile media.
Real-life case studies will help you examine organisations’ communications strategies, learning how ideas are developed and how users respond to them.
You’ll also learn the skills to become an expert digital media practitioner yourself, covering topics from gamification to citizen journalism.
The course is taught in an art-school environment, so you'll be using industry-standard software, cameras and video equipment.
Highlights of the course include:
- Opportunities to Develop Your Own Media Campaign
- A Research Project and Critical Paper on a Topic of Your Choice
- World-class Researchers With Expertise in the Creative Industries
- Behind-the-scenes Visits and Field Trips
With a strong emphasis on employability, the course will help you to develop your professional profile in preparation for a role in the creative and communications industries, or for further study at PhD level.
Admissions
Curriculum
Your studies run for a full 12 months.
In the first 8 months (semesters 1 and 2) you'll focus on the taught part of your course.
During semester 2 you’ll prepare a research proposal for your final project and decide on the best research methodologies.
For the last 4 months, over the summer holiday period, you’ll work independently on your final project. You’ll have one-to-one meetings with your supervisor during this time to discuss your progress.
Modules
The modules outlined provide examples of what you can expect to learn in this degree course based on recent academic teaching. As a research-led University, we undertake a continuous review of our course to ensure quality enhancement and to manage our resources. The precise modules available to you in future years may vary depending on staff availability and research interests, new topics of study, timetabling and student demand.
You must study the following modules :
- Critical Media Practice
- Final Project (Global Media Management)
- Global Media 1: Ideas and Debates
- Global Media 2: Industries and Technologies
- Professional and Academic Skills 1
- Professional and Academic Skills 2
You must also choose from the following modules :
- Creative Thinking and Problem Solving
- Digital Cultures
- Entrepreneurship
- Experimental Publishing
- Exploring the Visual Language of Display
- Global Marketing
- Sustainability in Business and Design
- Visual Culture
Program Tuition Fee
Career Opportunities
After graduating from this master’s course you’ll be qualified to move into a range of careers in the media and communications industry. Potential roles include:
- Digital Strategist
- Content Strategist
- Social Media Manager
- Media Planner
- Advertising Account Executive
- Brand Manager
- Digital Marketing Executive
Our graduates have gone on to work for employers including Nanjing University Press and digital agency Wunderman.
Many have also chosen to continue their research at PhD level.
You’ll have opportunities to network with industry professionals throughout the course.
Program delivery
Learning methods include:
- Lectures, Seminars and Tutorials
- Digital Media Workshops
- Online Learning Groups
- Facilitated Discussions
- Guest Lectures
- Field Trips
Assessment
We'll Assess You Through:
- Essays
- Presentations
- A Portfolio
- A Research Proposal
- A Final Project
You'll present your research project in a critical paper, designed to demonstrate your research skills and depth of knowledge. Previous topics include:
- Entrepreneurial Use of Youtube by Vloggers
- The Format and Audience Interaction of a Political Satire TV Show
- The Impact of New Technologies on the Music Industry
- The Use of Gamification (Applying Elements of Game-playing) and Location-aware Media by a Top Sportswear Brand
- The Use of Clickbait (a Form of False Advertising) in Online News Media
The project is a chance for you to take an in-depth look at an aspect of global media management that particularly interests you or will help you with your career plans.