Master in Business Development and Marketing

Equip yourself with the knowledge and skills to excel in the dynamic world of business with our Master’s program Business Development and Marketing. You will get the tools necessary to start and develop companies in a fast-paced business world. This program also comes with a unique possibility to choose a gaming track, focusing on the skills needed for the increasing gaming market.

Companies and organizations are constantly seeking professionals who can contribute to their growth and help them reach their target audience effectively. By studying Business Development and Marketing, you develop skills that are in high demand, such as strategic planning, business model development, digital marketing, branding, sustainability, and relationship building. These skills make you a valuable asset to organizations, increasing your employability and career prospects. It also prepares you with valuable tools if you are looking to start your own business.

This Master's program provides you with a broad foundation within the fields of business development and marketing, alongside cutting-edge research. It gives you a unique possibility to choose between a general track and a gaming track depending on your specific interests.

During your studies, you will get opportunities to interact with companies in the region (for instance within the business incubator at Science Park Skövde), and to apply their knowledge in practical settings.