MA Digital Marketing
Southsea, United Kingdom
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
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TUITION FEES
GBP 9,400 / per year *
STUDY FORMAT
On-Campus
* for full time: £9400, part time: £4,700 per year for UK/Channel Islands and Isle of Man students/EU residents I Full time: £17,000 Part time: £8,500 per year : international students
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Develop your understanding of marketing, grow your social media skills and use industry data to analyse and interpret the world you work in on this digital marketing Master's.
Build on your general business background and prepare for your career in marketing. Discover marketing concepts and theories in classroom sessions and apply your learning and skills with practical industry projects and simulations.
You do not need to have studied marketing to apply for this course. You'll train in all aspects of digital marketing and choose specific marketing topics to specialise in.
You’ll explore topics including big data, customer experience, social media marketing, brand identity and reputation, and marketing ethics and sustainability.
Learn to apply your knowledge to real world situations through case studies, simulations and business projects. By working with live clients and other students on your Collaborative Marketing Project you'll develop and apply your technical and practical skills to industry problems.
You'll use the same data sources you’ll use in the workplace, with access the data such as Mintel, Statista, MarketLine, Euromonitor International’s Passport and WARC, and graduate ready for your career in marketing.
To get the most out of this course you should be curious about what is happening in the world and why. You'll be interested in people and how they think, what they feel, and how they make decisions. You’ll learn to think like potential customers and consumers, and use this experience to inform your work on the course and in your career.
Course highlights
- Develop your marketing, social media and digital skills
- Specialise in specific areas of digital marketing
- Explore topics including big data, customer experience, social media, marketing ethics and sustainability
- Access opportunities to gain micro qualifications, such as Google Garage
- Use and analyse the same data as professionals in industry
- Kickstart or boost your marketing career
- Learn from academic staff with relevant experience in the field, including research and consultancy
- Draw on our extensive links with the industry and hear from guest speakers
Gallery
Admissions
Scholarships and Funding
Curriculum
Full-time
All modules on this MA Digital Marketing course are core.
- Essentials of Marketing – 15 credits
- Contemporary Issues in Marketing – 15 credits
- Consumer Insight and Analytics – 15 credits
- Social Media Marketing – 15 credits
- Digital Marketing Strategy – 15 credits
- User Experience – 15 credits
- The Collaborative Marketing Project – 30 credits
- Independent Marketing Research Project – 60 credits
Part-time
Year 1
All modules on this MA Digital Marketing course are core.
- Essentials of Marketing – 15 credits
- Consumer Insight and Analytics – 15 credits
- Digital Marketing Strategy – 15 credits
- User Experience – 15 credits
Year 2
- Contemporary Issues in Marketing – 15 credits
- Social Media Marketing – 15 credits
- The Collaborative Marketing Project – 30 credits
- Independent Marketing Research Project – 60 credits
Career Opportunities
Companies are always looking for business-aware students with a good understanding of marketing and strong digital skills.
Almost every industry needs digital marketing experts, and when you graduate, you'll have the knowledge and practical skills to take on roles in areas such as e-commerce, marketing, advertising and social media.
You'll complete a Collaborative Marketing Project during your studies in a small team where you'll work with companies and university departments to understand their situations and recommend marketing improvements and initiatives.
You'll also have access to resources from the Marketing Industry Advisory Board. The Board may give talks as part of a module or employability events, judge competitions, or have been involved in designing your course content.
Graduates of this course have gone onto roles such as:
- Digital Marketing
- Social media
- E-commerce
- Mobile advertising
Career outcomes shown are sourced from the latest available graduate outcome surveys. The data shows career outcomes 15 months after graduation.
Career planning
During your course, you'll have expert career support from our Careers and Employability Centre, your tutors and our Business and Law Career-Ready Programme. This support will continue for five years after you graduate.
Female student standing at careers and employability help desk
You'll benefit from
- Networking events
- Regular emails from the Career Ready Programme sharing job opportunities, application tips and events
- Applied projects with companies such as IBM, Boeing and Hampshire County Council
- Workshops to enhance your employability skills
- Recruitment events, including the Student and Graduate Opportunities Fair
- 1-to-1 appointments
- CV and cover letter advice
- Interview preparation and practice
- Support starting your own business