Master of Commerce (MCom) in Marketing
Dunedin, New Zealand
DURATION
3 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
Introduction
Master of Commerce (MCom) in Marketing
The Master of Commerce (MCom) degree allows for the development of individual research. Starting with a sound background of coursework, students will have the opportunity to contribute to existing fields or to begin to develop new areas of research.
The MCom can be pursued by a combination of papers and thesis, or by thesis only. Students who have a good Bachelor's degree (or equivalent qualification) will complete the MCom by papers and thesis (at least two years' full-time study). The first year consists of a selection of papers worth 144 points, leading to a Postgraduate Diploma in Commerce (PGDipCom). Students who have a good Honours degree or a PGDipCom (or equivalent qualification) can complete an MCom by thesis only (minimum one year).
Why study Marketing?
Marketing is everywhere and affects most of what we do. Marketing is about creating value and understanding why individuals and groups consume what they do.
While studying Marketing at Otago, we also consider the consequences of consumption from social, ethical and environmental perspectives. We stress that marketing can bring about positive change within individuals and society.
Since marketing influences just about every industry and organisation, career options are varied and diverse. We offer high-quality courses, with teaching based on the latest research.
Admissions
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Curriculum
Subject areas
- Accounting
- Economics
- Finance
- Information Science
- International Business
- Management
- Marketing
- Tourism
Structure of the Program
- The degree may be awarded in any of the subjects listed above. With the approval of the Pro-Vice-Chancellor (Commerce) the degree may be awarded in a subject not listed above.
- The Program of study shall consist of the preparation and submission of a thesis embodying the results of supervised research. In some cases, a candidate may also be required to take and pass approved papers, normally at 400-level, in addition to completing a thesis.
- The candidate shall, before commencing the investigation to be described in the thesis, secure the approval of the Head of the Department concerned for the topic, the supervisor(s) and the proposed course of the investigation.
- A candidate may not present a thesis which has previously been accepted for another degree.
- For the thesis, the research should be of a kind that a diligent and competent student should complete within one year of full-time study.
Program Outcome
Level of Award of the Degree
The degree may be awarded with distinction or with credit.
Program Tuition Fee
Career Opportunities
Marketing is people-orientated. It offers careers that are exciting, challenging and rewarding. Because Otago's courses are comprehensive, require independent and collaborative learning, and celebrate creative approaches to problem-solving, our graduates leave well equipped to work in a variety of roles.
A career in marketing could include: sales management, public relations, brand management, designing new products, planning advertising and behaviour change campaigns, export and international marketing, or analysing market trends.
Some of our graduates join training Programs with well-known companies. Others work for smaller businesses, not-for-profits, and sports and cultural organisations, offering equally stimulating career opportunities ranging from sales to advertising, market research to market analysis.
While studying marketing you will also gain transferable skills such as communication, negotiation, analysis, critical engagement, problem-solving, management, and team skills, all of which make you more employable and rounded as a citizen.
We invite a number of industry guest speakers into lectures and provide opportunities for students to work directly with industry members on consultancy projects and class assignments.
We keep students informed about frequent on-campus presentations by companies looking to recruit talented students, and are in regular contact with organisations throughout New Zealand, many of them keen to employ Otago graduates.
Program delivery
Application Details
Applicants should submit their online application form along with the following supporting documents: scanned copies of their previous official academic transcripts (awards gained, marks, grades); a certified copy of the personal details page of their passport or a birth certificate (in English); Educational Credential Evaluators report (ECE); a detailed research proposal; an up-to date curriculum vitae; and certified/notarised translations of original documents which are not in English. After completion of online application, applicants' proof of identity document must be posted to: International Office, University of Otago, PO Box 56, Dunedin 9054, New Zealand. International student applications for semester 1/summer school study close: Oct-31; Semester 2 study close: Apr-30.