MSc Marketing
Lincoln, United Kingdom
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
* most of our postgraduate courses have no specific closing date for applications. Please allow enough time for your application to be considered prior to the start date. If you are an international student you may need to factor in time for your visa application. We would advise you to apply as soon as possible
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Introduction
MSc Marketing at the University of Lincoln gives students the opportunity to prepare themselves for a career in marketing by developing their understanding of marketing theory and acquiring important skills that are necessary for today's marketing environment, such as team working, written and oral presentations, and analysis of data for strategic thinking.
The program is taught by a team of experienced academics and practitioners, helping students to acquire and advance the knowledge that will be useful in their academic as well as business careers. The program is available for either a September or February start.
Students will have the chance to hear from guest speakers working in the industry and may work on live projects provided by external businesses. Students can also take part in field trips in the UK or abroad.
The course is offered with two separate pathways. Students can either complete one year of study or undertake a two-year course where one year is spent in Professional Practice to gain hands-on experience through a paid placement. Students will be responsible for sourcing their own paid placements but will be supported by dedicated employability specialists. Please note: students need to choose the Professional Practice pathway from the outset when applying for the course, and it is only available for a September start.
Prioritising Face-to-Face Teaching
At the University of Lincoln, we strive to ensure our students’ experience is engaging, supportive, and academically challenging. Throughout the Coronavirus pandemic, we have adapted to Government guidance to keep our students, staff, and community safe. All remaining Covid-19 legal restrictions in England were lifted in February 2022 under the Government&rsquo's Plan for Living with Covid-19, and we have embraced a safe return to in-person teaching on campus. Where appropriate, face-to-face teaching is enhanced by the use of digital tools and technology and may be complemented by online opportunities where these support learning outcomes.
We are fully prepared to adapt our plans if changes in Government guidance make this necessary, and we will endeavor to keep current and prospective students informed.
Industry Links
Guest lectures with industry experts are organised in different modules of the programme. For some of the modules, students may be provided with a live brief from a local company on which they will work for their assessment. The offer of live briefs is subject to business availability.
"This information was correct at the time of publishing (July 2023)"
Admissions
Curriculum
How You Study
MSc Marketing aims to reflect current marketing practices and thinking within the academic discipline. The modules in this programme have been designed to incorporate the current developments in the marketing industry through the presentation of real-world examples and case studies. Students are expected to actively participate in lectures and seminars so that they can relate theories to practice.
All students will study the following core modules:
- Consumer Behaviour
- Finance and Accounting
- Sustainability and Responsibility in Marketing
- International Marketing and Customers
- Marketing Communications
- Research Methods and Design
- Digital Marketing
Students can then progress to undertake the final dissertation, which can be on any marketing topic.
Students also have the opportunity to select one optional module among the following:
- Brand Management
- Global Relationship Marketing
- Group Consultancy Project
- International Entrepreneurship
Optional modules will run as long as at least ten students select them. Timetabling arrangements may limit the availability of modules to some students.
This programme is available for both a September and February start. Optional modules may be restricted for those choosing to enrol in February due to student numbers, timetabling, and staffing constraints. Please note that February admission is only available for full-time study and the Professional Practice year is not offered in the MSc Marketing February start.
Professional Practice
This course is available with a Professional Practice pathway. This two-year version of the degree provides the opportunity to undertake a period of professional practice at the end of the first year to gain hands-on experience through a paid placement. Students will be responsible for sourcing their own paid placements but will be supported by dedicated employability specialists. Students who are accepted into the Professional Practice programme will attend a consultation with a Programme Leader and Placement Coordinator early in their first term to discuss timelines, processes, and requirements.
The Professional Practice year is not assessed. However, students will be required to present a placement project linked to their experience. Students who successfully complete their degree with a year in Professional Practice will receive the award title MSc Marketing with Professional Practice. Those who do not will receive the MSc Management award or equivalent exit award.
There are no tuition fees for the Professional Practice year, but students will need to cover their own travel, accommodation, and general living costs.
Contact Hours and Independent Study
Each module typically consists of three weekly teaching hours over a teaching term. Four modules are usually studied per term, equating to 12 hours per week. Hours of study may vary from term to term and can be spread throughout the week.
The postgraduate-level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour spent in class, students are expected to spend four to five hours in an independent study. For more detailed information please contact the Programme Leader.
Modules
- Consumer Behaviour (Core)
- Digital Marketing (Core)
- Dissertation (Core)
- Finance and accounting (Core)
- International Marketing and Customers (Core)
- Marketing Communications (Core)
- Research Methods and Design (Core)
- Sustainability & Responsibility in Marketing (Core)
- Brand Management (Option)†
- Global Relationship Marketing (Option)†
- Group Consultancy Project (Option)†
- International Entrepreneurship (Option)†
- Professional Practice (Option)†
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
How You Are Assessed
A range of assessments is used in different modules, giving students the best chance to develop skills that are highly valued in the business. Among the different assessment methods used are oral presentations, assignments, and exams.
The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly – usually within 15 working days of the submission date.
Gallery
Program Outcome
How You Study
MSc Marketing aims to reflect current marketing practice and thinking within the academic discipline. The modules on this Program have been designed to incorporate the current developments in the marketing industry through the presentation of real-world examples and case studies. Students are expected to actively participate in lectures and seminars so that they can relate theories to practice.
Each module typically consists of two weekly teaching hours over a teaching term. Four modules are usually studied per term, equating to eight hours per week. Hours of study may vary from term to term and can be spread throughout the week.
Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour spent in class, students are expected to spend four to five hours in independent study. For more detailed information please contact the Program Leader.
Scholarships and Funding
Program Tuition Fee
Career Opportunities
Graduates with Master’s level awards may progress to marketing roles in a variety of industries around the world. Specialist skills are highly valued by private and public sector organisations, as well as beneficial to those running their own enterprises. Some students choose to pursue careers in research or academia.
The University Careers and Employability Team offer qualified advisors who can work with you to provide tailored, individual support and careers advice during your time at the University. As a member of our alumni we also offer one-to-one support in the first year after completing your course, including access to events, vacancy information and website resources; with access to online vacancies and virtual and website resources for the following two years.
This service can include one-to-one coaching, CV advice and interview preparation to help you maximise your future opportunities. The service works closely with local, national and international employers, acting as a gateway to the business world.