MSc Events Management
Lincoln, United Kingdom
DURATION
1 up to 2 Years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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TUITION FEES
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STUDY FORMAT
On-Campus
* most of our postgraduate courses have no specific closing date for applications. Please allow enough time for your application to be considered prior to the start date. If you are an international student you may need to factor in time for your visa application. We would advise you to apply as soon as possible
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Introduction
The events sector is a multi-billion pound industry, providing a significant contribution to regional, national, and global economies. It requires adaptable and highly skilled professionals who understand the processes of event planning and have the ability to manage in challenging, yet highly rewarding, environments.
This internationally-focused program provides students with the opportunity to develop their understanding of the dynamic socio-cultural, economic, and political contexts in which events are conceived and executed. The program features important contemporary themes, such as sustainability, entrepreneurship, the new marketing environment, and the role of events in society, and aims to develop the knowledge and skills needed for event management, equipping graduates with high-order managerial and intellectual skills.
There is an emphasis on strategic insight and a critical understanding of the operating environment. Traditional teaching methods are augmented by industry events and workshops.
The program is available for either a September or February start.
Contact hours
Each module typically consists of two or three weekly teaching hours over a teaching term of 12 weeks. Four modules are usually studied per semester, equating to eight to 12 hours per week. Part-time students will generally study two modules per term, equating to four to six hours of contact time per week. Hours of study may vary from term to term for both full and part-time students and can be spread throughout the week.
Postgraduate level study involves a significant proportion of independent study, exploring the material covered in lectures and seminars. As a general guide, for every hour spent in class, students are expected to spend four to five hours in an independent study. For more detailed information please contact the Programme Leader.
Industry Links
The program seeks to engage students in collaborations with events industry partners and take a lead role in planning, organizing, and delivering live events to a specific brief negotiated with the client.
The School benefits from established links with events industry practitioners. Contributions from guest speakers with specific event specialisms have included Matt Franks, Director Of Events at global communications agency DRPG; Cassander van Eerd, Director and owner of Clockwork Orange Productions Limited and designer of event experiences; and Liz Bannister, Director at Metro Broadcast, specialists in video and broadcast projects for corporate events.
Features
Special features include enhancing delivery by students engaging with industry events and workshops that support planning and organizing live events.
Events Management students can use a ‘ Concept Suite’ to allow them to utilise and experiment with different technologies and styles of learning and teaching. The suite includes Samsung Flips, digital whiteboards, and a digital wall with Nureva Span.
Students can also work on contemporary business and educational project themes. By partnering with designated clients, students are able to actively engage with the concept, design, and delivery of live events. Examples include a multicultural festival; a careers and employability event; PRME Conference; and Lincoln Heritage Award launch.
Research at Lincoln International Business School
Students are actively engaged in a range of university research groups and projects. Recent examples include working with University and external stakeholders on the development and launch of the Lincoln Heritage Award (student-focused employability framework).
Another project is a collaboration developed between staff colleagues and students with Lincoln City Foundation (LCF) to assist volunteers with planning and delivering community events in the Sincil Bank area of Lincoln.
"This information was correct at the time of publishing (July 2023)"
Admissions
Curriculum
How You Study
Students are required to study six core modules which are designed to develop and enhance the practice of events management, as well as a range of essential graduate attributes. Students are then able to select two optional modules based on their academic interests and career aspirations. The programme concludes with a dissertation.
The core modules include:
- Arts, Performance, and Society
- Contemporary Issues in the Visitor Economy
- Event Design and Implementation
- Managing the Tourism, Event and Hospitality Enterprise
- Innovation and Event Creativity
- Research Methods for Tourism, Events and Hospitality
Students then study two optional modules based on their academic interests and career aspirations and selected from:
- Community Organisation, Sustainability, and Development
- Comparative Human Resource Management
- Digital Marketing
- Group Consultancy Project
- Strategy Making
- The Visitor Experience at Cultural and Heritage Attractions
Optional modules will run as long as at least ten students select them. Timetabling arrangements may limit the availability of modules to some students. As the options reflect staff research interests, they may change over time due to staff availability.
Finally, all students are required to undertake two additional core modules. A Personal Professional Development module in which students have the chance to be coached through development by a team coach and receive mentoring support from academics and business representatives. The Final Project is essentially an extended research project in that we facilitate innovative approaches and diverse pathways to this final assessed piece of work.
In addition to traditional teaching methods, delivery is enhanced by students engaging with industry events and workshops that support planning and organising live events.
Modules
- Arts, Performance and Society (Core)
- Contemporary Issues in the Visitor Economy (Core)
- Event Design and Implementation (Core)
- Final Project (Core)
- Hospitality Operations Management (Core)
- Innovation and Event Creativity (Core)
- Managing the Tourism, Events and Hospitality Enterprise (Core)
- Personal Professional Development (Core)
- Community Organisation, Sustainability and Development (Option)†
- Comparative Human Resource Management (Option)†
- Digital Marketing (Option)†
- Group Consultancy Project (Option)†
- Strategy Making (Option)†
- The Visitor Experience at Cultural and Heritage Attractions (Option)†
† Some courses may offer optional modules. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by staff availability.
How You Are Assessed
Lincoln International Business School uses assessment as a tool to develop intellect, and simulate the individual, practical, and team-working skills required in the workplace. These skills include written and oral presentation, numeracy, and the use of software for presentation and analysis. They may also include events, blogs, websites, articles, reports, and essays. In the past students have successfully taken the lead role in planning, organising, and delivering an awareness and funding event on behalf of a significant national cancer charity.
The University of Lincoln's policy on assessment feedback aims to ensure that academics will return in-course assessments to students promptly - usually within 15 working days of the submission date.
Gallery
Program Outcome
How You Study
Students are required to study eight core modules which are designed to develop and enhance the practice of events management, as well as a range of essential graduate attributes.
Optional modules will run as long as at least ten students select them. Timetabling arrangements may limit the availability of modules to some students. As the options reflect staff research interests, they may change over time due to staff availability.
All students are required to undertake a 60 credit Final Project that incorporates a Research Methods component. The Final Project is essentially an extended research project that facilitates innovative approaches and diverse pathways to this final assessed piece of work
In addition to traditional teaching methods, delivery is enhanced by students engaging with industry events and workshops that support planning and organising live events.
Scholarships and Funding
Several scholarship options are available. Please check the university website for more information.
Program Tuition Fee
Career Opportunities
This programme aims to develop students in terms of capability and intellect, helping them to identify and pursue their career aspirations in the events industry. Graduates have gone on to roles including Global Accounts Manager at Expo 2020 Dubai; Director of Strategy and Programme Implementation, ZUG; Destination Development Manager, Sharjah Community artist and Director of Creative Company; Senior Officer, Transaction Services, Banque Havilland; Company Director, Helping Hotels in Digital Space; Fundraising and Events Officer at St. Barnabas Hospice; and Marketing Consultant at Harford Control.
Program delivery
Students receive a minimum of two hours of contact time per module per week and can vary depending on module requirements.
Teaching is scheduled from Monday to Friday between the hours of 9am and 6pm. Module delivery methods are varied, though face-to-face content is prioritised. The modes of delivery include lectures, seminars, workshops, and interactive sessions.