Double Degree Master in Strategic Marketing Intelligence
Groningen, Netherlands
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
01 Mar 2025*
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 20,800 / per year **
STUDY FORMAT
On-Campus
* EU/EEA and non-EU/EEA students
** for Non-EU|for EU/EEA EUR 2,530
Introduction
Would you like to learn how to deliver value to customers and build sustainable relationships? Then this double degree programme is for you!
The double degree programme combines the expertise in Marketing Analytics and Data Science (MADS) from Groningen with the expertise in Strategic Marketing from the BI Norwegian Business school in Oslo.
In Groningen, you will study thoroughly methods that allow you to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science profile are used as a basis for making research-based strategic and tactical marketing decisions.
The second part in Oslo is based on three central topics: marketing theory, statistical methods and the financial implications of marketing investments. You will learn how to oversee the market research that provides the knowledge to guide your decisions on a wide range of issues, ranging from which markets to target and which new products to develop, to what price will optimise sales and what communication themes and channels will best build brand value.
You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science profile and an MSc in Strategic Marketing Management.
Why study this programme in Groningen?
- You can earn two Master's degrees by studying in Groningen and at a top university abroad - BI Oslo University in only two years. You will learn about marketing analytics and data science and strategic marketing management in an international environment.
- Our Marketing department is among the top 5 Marketing departments in Europe. All programmes are research-based, combining lectures by high-quality lecturers teaching course units related to their research with, for example, guest lecture
- The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.
Admissions
Curriculum
Year 1
In Groningen, you will follow the Marketing Analytics and Data Science (MADS) courses (40 ECTS) focusing on advanced marketing research methods and marketing modelling. You will also write a Master's thesis worth 20 ECTS.
Courses
- Companies, Brands and Consumers (5 EC)
- Data Engineering (5 EC)
- Data Science Methods (5 EC)
- Elective MADS (5 EC)
- Marketing Management elective (5 EC)
- Master's Thesis Marketing MADS (20 EC)
- Method elective (10 EC)
- Statistical Learning in Marketing (5 EC)
Year 2
In Oslo, you will take courses in strategic marketing management and write a 10 ECTS research paper.
Courses
- Study at BI, Oslo (60 EC)
Study abroad
- Study abroad is required
- Maximum of 64 EC
Our double degree partner is BI Norwegian Business School, Oslo, Norway.
Program Tuition Fee
Career Opportunities
Job prospects
After completing the programme, you will be qualified for a range of positions in international, multinational or transnational companies.
As a graduate, your degree will be highly valued in the labour market. The Faculty of Economics and Business is internationally accredited and belongs to the 1% of business schools around the world accredited by both EQUIS and AACSB.
FEB Career Services
When you become a student at the faculty, we want to support you in developing your career and strengthen your employability skills. You can count on a dedicated on-campus Career Services team offering you a wide range of courses, workshops, events and career-related support during your studies. Everything you need to enter the labour market.
Job examples
- Brand or Product manager (national or international)
- Strategic marketing consultant (national or international)
- Market researcher
- Customer relations manager
- Market intelligence expert
- Researcher at a university (Research Master's & PhD programmes)
- Data scientist