Double Degree Master in Marketing & Information Systems
Groningen, Netherlands
DURATION
2 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline *
EARLIEST START DATE
Sep 2024
TUITION FEES
EUR 2,314 / per year **
STUDY FORMAT
On-Campus
* EU/EEA and non-EU/EEA students
** EU/EEA students: €2,314 | non-EU/EEA students: €17,800
Introduction
Does transforming large datasets into valuable marketing programs sound interesting to you? Then this double degree programme is for you!
The School of Business and Economics at the University of Münster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Master’s programme in Marketing and Information Systems.
In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.
In Münster, the programme focuses on information systems. You will learn how marketing programs can be designed to create value for both customers and firms. You will write a Master’s thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Münster.
Why study this programme in Groningen?
- You can earn two Master's degrees by studying in Groningen and at a top university abroad - Munster University in only two years.
- Our Marketing department is among the top 5 Marketing departments in Europe. All of our programmes are research-based, combining lectures by high-quality lecturers who teach course units related to their research with, for example, guest lectures, real-life cases and simulation games.
- The programme has been internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities reach worldwide.
Admissions
Curriculum
Year 1
In Groningen, you will follow the Marketing Analytics and Data Science (MADS) courses (40 ECTS) focusing on advanced marketing research methods and marketing modelling. You will also write a Master's thesis worth 20 ECTS.
Courses
- Companies, Brands and Consumers (5 EC)
- Customer Models (5 EC)
- Data Engineering (5 EC)
- Data Science Methods (5 EC)
- Elective MADS (5 EC)
- Marketing Management elective (5 EC)
- Master's Thesis Marketing (20 EC)
- Method elective (10 EC)
- Statistical Learning in Marketing (5 EC)
Year 2
In Münster, you will follow courses from the MSc BA Major Marketing & Minor Information Systems, comprised of 60 ECTS in total.
Courses
- Study at Munster University (60 EC)
Study abroad
- Study abroad is required
- Maximum of 60 EC
Our double degree partner is Münster University, Münster, Germany.
Program Tuition Fee
Career Opportunities
Upon completing this DD programme, you will be qualified to work with various methods of analysing and modelling data, including secondary and big data, to track a company's marketing performance and generate new customer insights. You will be able to collect, retrieve, manage and analyse data and interpret the results, generate insights, and design valuable marketing programs. Overall, our graduates qualify for a range of positions in international, multinational or transnational companies.
Job prospects
Upon completing this double degree programme, you will be qualified to work with various methods of analysing and modelling data, including secondary and big data, to track a company's marketing performance and generate new customer insights. As a graduate, your degree will be highly valued in the labour market. The Faculty of Economics and Business is internationally accredited and belongs to the 1% of business schools around the world accredited by both EQUIS and AACSB.
FEB Career Services
When you become a student at the faculty, we want to support you in developing your career and strengthen your employability skills. You can count on a dedicated on-campus Career Services team offering you a wide range of courses, workshops, events and career-related support during your studies. Everything you need to enter the labour market.
Job examples
- Strategic marketing expert
- Market intelligence expert
- Data scientist
- Market researcher in the private or public sector
- Researcher at a university (Research Master & PhD programmes)