Double Degree Marketing and Finance
Groningen, Netherlands
DURATION
24 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
01 May 2025*
EARLIEST START DATE
01 Sep 2025
TUITION FEES
EUR 20,800 / per year **
STUDY FORMAT
On-Campus
* Dutch I EU/EEA students and non-EU/EEA students
** for Non-EU|for EU/EEA EUR 2,530
Introduction
In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.
The second part in Münster is founded on two pillars: value-based marketing and finance. You learn how to design marketing programs that create value for both customers and the firm and how to measure the financial implications of marketing strategies.
For all students in this program, a Master's thesis (20 ECTS) is written in Groningen and a research paper (10 ECTS) is written in Münster. You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science (MADS) and an MSc in Strategic Marketing Management.
Admissions
Scholarships and Funding
Several scholarship options are available. Please visit the university website for more information.
Curriculum
Year 1
- Companies, Brands and Consumers
- Data Engineering
- Data Science Methods
- Elective MADS
- Marketing Management elective
- Master's Thesis Marketing
- Method elective
- Statistical Learning in Marketing
Year 2
- Study at Munster University
Program Outcome
Credits: 120 ECTS
MSc in Marketing
After completing the program, you will be qualified for a range of positions in international, multinational or transnational companies.
As a graduate, your degree will be highly valued in the labour market. The Faculty of Economics and Business is internationally accredited and belongs to the 1% of business schools around the world accredited by both EQUIS and AACSB.
Program Tuition Fee
Career Opportunities
Job examples
- Strategic marketing consultant (national or international)
- Market researcher
- Customer relations manager
- Market intelligence expert
- Researcher at a university (Research Master's & PhD Programs)
- Data scientist