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University of Groningen Double Degree Marketing and Finance
University of Groningen

Double Degree Marketing and Finance

Groningen, Netherlands

24 Months

English

Full time

01 May 2025*

01 Sep 2025

EUR 20,800 / per year **

On-Campus

* Dutch I EU/EEA students and non-EU/EEA students

** for Non-EU|for EU/EEA EUR 2,530

Introduction

In Groningen, you will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.

The second part in M&uumlnster is founded on two pillars: value-based marketing and finance. You learn how to design marketing programs that create value for both customers and the firm and how to measure the financial implications of marketing strategies.

For all students in this program, a Master's thesis (20 ECTS) is written in Groningen and a research paper (10 ECTS) is written in M&uumlnster. You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science (MADS) and an MSc in Strategic Marketing Management.

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