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University of Economics in Katowice European Master’s in Customer Relationship Marketing (MERCURI)
University of Economics in Katowice

European Master’s in Customer Relationship Marketing (MERCURI)

Katowice, Poland

2 Years

English

Full time

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PLN 7,500 / per semester *

On-Campus

* non-EU students: 7500 PLN | Polish, holders of Polish Card, EU students and others: 1000 EUR per semester

Introduction

MERCURI is a two-year program that focuses on the critical nature of relations between customers and companies/brands. The program will familiarize students with the complexity of customer behaviors and their determinants and explain rules, conditions, and bases for making market decisions and strategies. As such, the program will allow students to have a broader perspective based on their better understanding of the customer and their relations with companies.

If you want to study in 4 countries (Poland, Italy, Germany, Spain), are interested in marketing and want to gain practical knowledge - MERCURI is for you. You will gain knowledge in the field of marketing, build an international contact network, and you will also have the opportunity to obtain diplomas from all four universities - University of Economics in Katowice, Aschaffenburg University of Applied Science, University of Bergamo and CEU Cardenal Herrera University.

Program structure

Study takes place in the four partner European universities: University of Bergamo (Italy), Aschaffenburg University of Applied Sciences (Germany), CEU Cardenal Herrera University (Spain), University of Economics in Katowice (Poland). Each semester is carried out in a different country.

Classes are conducted in English in the form of lectures, classes, language courses, and seminars. Students are also required to cooperate with enterprises and implement consulting projects and internships. The lecturers use interactive methods, specialized computer software, and also methods based on the concepts of "experiential learning" and "intensive program".

Lecturers

During studies, methods such as experiential learning, case study-based learning, interactive classes, online classes, and intensive programs are used. There are also classes conducted by highly qualified academics and practitioners, and students need to work on a consultancy project and carry out the internship.

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Show your commitment and readiness for Grad school by taking the GRE - the most broadly accepted exam for graduate programs internationally.

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